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Lokal App

Hyperlocal vernacular content platform

Meta Ads Script Writer

Copywriting & Creative WritingConfirmed live in the last 24 hours
Full-timeRemote in India₹300k - ₹550k

About the Job

Requirements

  • Any bachelor's degree is required.
  • One to three years of experience in content writing, scriptwriting, or copywriting, preferably in digital or video content, is required.
  • The candidate must be able to write short-form content with a strong storytelling structure.
  • The candidate must have a strong command of Telugu and English, written and spoken.
  • The candidate must understand Indian audiences and cultural nuances.
  • The candidate must be familiar with digital metrics and performance-based storytelling.
  • The candidate must bring their own laptop for day-to-day tasks.

Responsibilities

  • Create compelling short-form scripts under 60 seconds with strong storytelling flow.
  • Translate content from Telugu to English and from English to Telugu.
  • Write attention-grabbing hooks to maximize engagement and retention.
  • Craft platform-specific content for Instagram, YouTube, Facebook, and other channels.
  • Analyze ad metrics, including click-through rate, watch time, and drop-off rates, to refine creative strategy.
  • Collaborate with video editors, designers, and creative strategists to bring ideas to life.
  • Translate copy ideas into strong visual narratives and impactful storytelling sequences.
  • Identify and adapt to emerging content and creative trends.
  • Simplify complex ideas into relatable and emotionally resonant content.
  • Read and watch diverse content, including books, short films, and ads, to expand creative vocabulary and visual literacy.
  • Provide creative input during production to ensure content quality and tone consistency.

Desired Qualifications

  • Experience in digital or video content is preferred.

About the Company

Lokal App

Hyperlocal vernacular content platform

Lokal App is a hyperlocal content platform serving non-English-speaking users in India’s Tier 2 and Tier 3 towns. It delivers district-level information in vernacular languages (Telugu, Tamil, Kannada, Marathi) across news, classifieds, jobs, real estate, matrimonial ads, price data, and government schemes, using user-generated content and a network of stringers. Content contributors can join via an in-app training program and earn money by creating local news and listings, while the company monetizes through local digital marketing, classifieds, and service fees for SMBs and brands. Its focus on vernacular, district-level information and a training-backed contributor network differentiates it from urban, English-dominated platforms, aiming to connect rural customers with local businesses and practical services.

Company size
1,001-5,000
Company stage
Series B
Total funding
$29.8M
Headquarters
Bengaluru, India
Founded
2018

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