Senior Demand Generation Manager

Your role

We just launched an AI agent for managers, and how buyers find it is up to you. We’re looking for a demand marketer who’s run paid at scale, has a real eye for great marketing, and wants to own the number that matters most here: qualified pipeline for new business. You’ll direct our paid and SEO agencies, decide where the budget goes, and make sure the site converts what they bring in. Bonus points if you’ve also taken a product from 0 to 1 before.

Your impact: 

• Know our funnel better than anyone. Know where leads come from, where they stall, and what to fix first, so our AEs have more good conversations every month.
• Run paid with our agency partner. You decide where the money goes and what gets tested, and you hold them to pipeline, not clicks.
• Build & test some outbound plays alongside inbound.
• Get Workleap found, on Google and in the AI answers buyers increasingly rely on across LLMs. You’ll do this with our SEO partner, and you’ll make sure that traffic also turns into pipeline.
• Make the website convert. Every key page gets a clear job, a metric, and a steady stream of tests.
• Set the channel mix in your first quarter and revisit it every quarter after that. Come to our weekly business review with a point of view on where the next dollar should go, and report on what moved.
• Use AI to take the grunt work out of reporting. Automate the weekly funnel numbers, agency reports, and page diagnostics early, so the team spends its time deciding instead of building spreadsheets.

Your team

You’ll join a growing marketing team (soon to be six) and report to our Head of Marketing. You’ll work hand in hand with our content lead: they shape what we say, you get it in front of the right buyers. Outside marketing, you’ll be in a weekly rhythm with RevOps and Sales, and work collaboratively across the organization.

What you'll bring

• 5+ years in growth, demand or performance marketing at a B2B SaaS company with a sales team. You’ve been accountable for paid budgets of $50K+ a month.
• You’ve grown inbound pipeline before, and you’ve tested outbound plays. You have the numbers to show it, and you can explain what actually drove it.
• Taste. You can tell great copy from fine copy, write an ad or landing page yourself when it’s faster, and spot opportunities the numbers alone won’t show you.
• You’ve managed agencies, not just worked with them. You’ve written the brief, pushed back on the plan, and changed course when results didn’t come.
• Enough SEO to steer a specialist, and a real point of view on how AI is changing search.
• Hands-on conversion work on a B2B site, like landing pages, forms and tests, plus the analytics to know what worked (GA4, HubSpot or similar).
• You build your own reports and use AI tools like Claude to move faster.
• You make calls without perfect data, ship, and explain what happened in a few clear lines, including when it didn’t work.
• Nice to have: HR tech experience, an SMB audience, or a free tool or trial motion.

English is required. Most of our buyers are in the US and English Canada, and most of the programs you’ll run are in English first.

Most of this sounds like you? Apply.

What the job comes with

• Base salary: $105,000 - $140,000. This range reflects our Canada-wide compensation scale. Final offers may be adjusted based on the candidate's region to align with local market conditions.
  
  • OTE: $115,000 - $155,000
• LTIP program, share in Workleap's long-term growth.
• RRSP + Family health insurance + telemedicine + annual wellness budget.
• Flexible vacation policy.
• Remote work, with access to our Montreal office.
• In-person gathering twice a year.
• Claude access, for everyone.