Red Bull

Manufactures and markets energy drinks

Creator Marketing Manager

Brand & Creative MarketingConfirmed live in the last 24 hours

ContractCairo, Cairo Governorate, EgyptNo salary listedIn-person

About the Job

Requirements

At least 3 years of professional experience in the creators or social media influencers industry, or in related businesses, media, and event production.
Good knowledge of the creator marketing scene and a strong sense for content and trends.
Experience working with creators, contracts, and content creation.
Clear understanding of the entertainment and creators industry.
Strong project management skills, including coordinating a team of specialists and leading external agencies, production companies, and freelancers.
Presentation and motivational skills.
Ability to write, present, and articulate ideas clearly.

Responsibilities

Develop and own the market's strategic framework for Creator Marketing, adapting global strategies to local business objectives.
Ensure Creator activities align with broader business goals and contribute to the brand.
Build, maintain, and manage an impactful, relevant, and brand-fitting Creator roster, focusing on strong and trusting relationships.
Set up Creator experiences and integrations into relevant playgrounds, projects, events, formats, and ideas.
Pitch new talent to expand the pool of creators across platforms and stay current on industry trends and developments.
Support business units such as Sports, Culture, and Brand by integrating Creators into existing and new events and projects where appropriate.
Plan, execute, and report on creator-led projects, ensuring they meet objectives, support Creators' ambitions, and add value to both the company and Creators.
Maintain a focus on ongoing and credible product integration into Creators' everyday lives and content.
Ensure content created by or with Creators aligns with guidelines and maintains authenticity.
Monitor, track, and report on the performance of the full program.
Refine reporting and processes to measure Creator activation effectiveness and share insights and learnings with the broader team, including headquarters.

Job Description

Strategy

Develop and own the strategic framework for Creator Marketing within the market, adapting global strategies to local business objectives
Ensure all Creator activities align with broader business goals and contribute to brand and can love

Relationship & Collaboration

Build, maintain, and manage an impactful, relevant and brand fitting Creator roster with focus on strong and trustful relationships
Set up extraordinary Creator experiences as well as integrations into relevant and fitting playgrounds/ project/ events/ formats and ideas
Constantly pitch new talents to expand the pool of creators across platforms and stay up to date on all trends and developments in the industry
Support various business units (e.g., Sports, Culture, Brand) by integrating Creators into existing and new Events and Projects, whenever reasonable.
Plan, execute, and report on creator-led projects, ensuring they meet objectives, support Creators ambitions and ultimately add value to both (Red Bull and the Creators)
Maintain a strong focus on ongoing and credible product integration into the everyday life and content of Creators
Ensure that all content created by or with Creators aligns with guidelines and maintains authenticity

Tools and Reporting

Monitor, track, and report on the performance of the full program
Continuously refine reporting and processes to measure the effectiveness of Creator activations and share insights & learnings with the broader team (incl. HQ)

Qualifications

+3 years experience working professionally within the Creators / Social Media Influencers industry or related businesses, media and event production
Good knowledge of the Creator Marketing scene and a great feeling for content and trends
Strong communication skills and loves to be connected and surrounded by people
A history of working with creators, contracts and content creation
Clear understanding of entertainment, creators’ industry
Strong project management skills (team of specialists, leading external agencies, production companies, freelancers, etc.), presentation and motivational skills
Creative and innovative mindset, open to new things
A strong ability to write, present, and articulate ideas clearly
Team player, creative, communicative, sociable, informative, open-minded, ingenious, relaxed, genuine, networker innovative and self-motivated with a ‘can do’ attitude and focused on delivering results

Additional Information

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size: 10,001+
Company stage: Not listed
Total funding: Not listed
Headquarters: Salzburg, Austria
Founded: 1984

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