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Hamilton Lane

Private markets investment management for institutions

Vice President - Channel Marketing, Private Wealth

Product MarketingConfirmed live in the last 24 hours
Full-timeConshohocken, PA, USANo salary listedIn-person

About the Job

Requirements

  • At least 7 years of marketing experience, including meaningful experience in private markets, alternative investments, or broader asset or wealth management.
  • Direct experience marketing to financial advisors, registered investment advisers, or the wealth management channel, with an understanding of advisor decision-making.
  • A track record of owning integrated campaigns end-to-end, from strategy through execution across content, digital, and events.
  • Strong analytical skills and the ability to turn data into clear recommendations.
  • Strong writing and communication skills, including the ability to translate complex investment concepts such as Evergreen structures, drawdown vehicles, and GP/LP economics into content for advisors and their clients.
  • Fluency with marketing technology platforms, such as customer relationship management (CRM) and digital marketing tools, including Seismic.

Responsibilities

  • Own the marketing strategy for the Americas private wealth channel across client touchpoints, to expand Hamilton Lane's reach, deepen client relationships, and acquire new clients.
  • Translate distribution priorities into a marketing plan covering audience segmentation, campaign calendar, content strategy, and channel mix.
  • Define how Hamilton Lane's brand and value proposition are presented in the wealth channel.
  • Drive channel strategy by coordinating paid, owned, and earned channels to build the brand and support business objectives.
  • Lead integrated campaigns for fund launches, share class expansions, and Evergreen product milestones across digital, content, events, and advisor-facing tools.
  • Partner with product and marketing teams on thought leadership, market commentary, and educational content that helps advisors discuss private markets with clients.
  • Own advisor- and client-facing content and materials that support the sales process.
  • Build repeatable playbooks for new fund launches and product placements across channel partners.
  • Serve as the primary marketing partner to the private wealth sales organization, including wholesalers, internal sales, and key account teams, and build tools, content, and campaigns to support their work in the field.
  • Partner with the Head of Private Wealth and regional sales leadership to identify opportunities for marketing to improve conversion as well as awareness.

Desired Qualifications

  • A self-starter who identifies opportunities and determines how to deliver on them.
  • A builder's mindset and genuine enthusiasm for shaping a growing strategy rather than only running an established playbook.

About the Company

Hamilton Lane

Private markets investment management for institutions

Hamilton Lane provides tailored exposure to private markets for institutional and private wealth investors worldwide, combining bespoke portfolio solutions with strong client service. Its product works by offering access to private markets investments through a disciplined, data-driven investment process, backed by years of research, risk analytics, and manager selection to build customized portfolios. The company differentiates itself from peers through a long track record (over 33 years) of client-centricity, candor, authenticity, and rigorous, data-supported insights, delivering solutions-focused strategies and high-touch service. Its goal is to improve the financial well-being of clients who depend on it by helping them access and navigate the private markets in a thoughtful, transparent way.

Company size
201-500
Company stage
IPO
Headquarters
Lower Merion Township, Pennsylvania
Founded
1991

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