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Comscore partners with datafuelX to bring seamless currency adoption into the full planning and stewardship workflow. Published on 09/23/2026 at 12:01 pm EDT Acquiremedia NEW YORK, Sept. 23, 2026 (GLOBE NEWSWIRE) - Comscore (Nasdaq: SCOR), a global leader in measuring and analyzing consumer behavior, today announced a national data integration partnership with datafuelX, a predictive analytics platform used by network groups and publishers to buy, forecast and optimize cross-platform video and Connected TV (CTV) campaigns. This integration builds Comscore data directly into datafuelX's forecasting, pacing, and posting workflows, giving national clients a seamless path to transact on Comscore currency for linear buying on advanced audiences and traditional age-and-gender demographics with the systems they already use. This move addresses one of the most persistent and least visible obstacles to modern measurement optionality in linear television and CTV. With the cost, time, and workflow disruption of standing up a new data feed inside an existing system proving a challenge in the past, the new datafuelX integration with Comscore is designed to remove friction for national network groups on its roster. "By bringing the full range of Comscore's age-and-gender demographics into datafuelX, our clients can use the audiences they transact on, plan, forecast and optimize with inside the same workflow they already use to run their business with," said Tara Gotch, Executive Vice President of Commercial at Comscore, "Currency choice becomes far more powerful when the measurement can be used throughout the transaction lifecycle, from the initial plan through to the final guarantee." "datafuelX exists to make it easier for our clients to buy, forecast and optimize across every screen and every data set they care about," said Dan Aversano, CEO of datafuelX. "Building Comscore directly into our platform means network groups don't have to choose between the currency they want and the workflow they already rely on. They get both." "Advertisers want more choice, greater precision and better ways to connect with audiences across today's fragmented media landscape," said Brian Norris, chief revenue officer at The E.W. Scripps Company. "This collaboration expands the options available to brands and agencies, making it easier to activate data-informed campaigns across Scripps' premium video inventory while delivering the scale, transparency and performance they expect." The integration also extends to OpenAP, the advanced-audience marketplace with which Comscore has a long-standing relationship. Beginning in the third quarter of 2026, Comscore will make its OpenAP advanced-audience segments available through datafuelX. For network groups without homegrown forecasting systems, that combination effectively opens two additional currencies through a single, already-adopted workflow. This integration is one of several moves to give clients that optionality without asking them to absorb the cost and complexity of rebuilding their workflows. The first client integrations went live last month. About Comscore Comscore is a global, trusted partner for planning, transacting and evaluating media across platforms. With an unmatched data footprint that combines digital, linear TV, and over-the-top viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multiscreen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging third-party source for reliable and comprehensive cross-platform measurement. About datafuelX datafuelX is a leading analytics and technology provider specializing in multi-currency, cross-platform optimization for the television industry. The company was created to help buyers and sellers unlock greater value from their data and transform advertising outcomes across linear and digital video. Through its full-service SaaS platform, M3, datafuelX enables improved revenue management for publishers, more precise and accountable results for advertisers, and a better viewing experience for consumers. Media Contact Marie Scoutas Comscore, Inc. [email protected] 2026 GlobeNewswire, Inc., source Press Releases (C) Acquiremedia - 2026

U.S. Joint Industry Committee re-certifies Comscore, iSpot and VideoAmp for 2026-2028 term, publishes new report to increase currency transparency. Sep 22, 2026, 08:30 ET New "How a Number Is Made" report provides buyers and sellers with a common framework for understanding how certified currencies construct audience estimates NEW YORK, Sept. 22, 2026 /PRNewswire/ - The U.S. Joint Industry Committee (JIC) today announced that Comscore, iSpot and VideoAmp have each been re-certified as national currencies for the 2026-2028 term, following the completion of the JIC's most comprehensive currency evaluation to date. All three providers met the JIC's baseline threshold for transactability across Total Households, Advanced Audiences and Personified Demographics. The evaluation was conducted by data, analytics and research leaders representing media agencies, national TV publishers and independent consultants, with results reviewed by the JIC's Measurement Subcommittee and approved by a majority vote of the Full Committee. Alongside the certification results, the JIC has published "How a Number Is Made," a new report providing greater transparency into how each certified provider constructs its audience estimates, from how viewing is observed and attributed to how audiences are projected, personified and ultimately reported as a currency. A Rigorous Evaluation Built By and For the Industry JIC Currency Certification is granted on a two-year term and evaluates whether measurement providers meet buyer- and seller-defined requirements for transactional readiness. The 2026-2028 evaluation included 39 Data Evaluation Questions and 672 tests across transaction types and estimation methods, analyzing more than 150 million telecast observations across 680+ networks to assess data completeness, methodology, stability and transparency. Building on prior certification cycles and JIC member feedback, the evaluation expanded testing of stability, sports and long-tail programming to assess whether currency data performs consistently and predictably across a wider range of programming and over time. Bringing Greater Transparency to an Evolving Currency Marketplace More than two years of hands-on currency evaluation has reinforced one of the market's most consistent needs: understanding not only whether a currency is transactable, but transparency into how the number itself is made. The JIC's new report examines the building blocks that underpin modern TV measurement and translates complex methodologies into a common, plain-language framework, allowing buyers and sellers to better understand and evaluate the approaches used by Comscore, iSpot and VideoAmp. A summarized report is available to the industry here: "How a Number Is Made," with the full analysis provided to JIC Member organizations. "The JIC has spent the past several years bringing buyers and sellers together to evaluate the transactional readiness of new currencies. As the market has matured, the JIC's work is evolving with it, providing greater transparency into methodology and stability so the industry has the clarity and confidence to embrace choice and continue innovating. The JIC remains an important forum for buyers and sellers to come together, move with agility and push the industry toward greater clarity and transparency as measurement continues to advance," said Brittany Slattery, OpenAP chief marketing officer and vice president of the JIC. Building on Currency Certification The completion of this certification cycle also marks an important next chapter for the JIC. Through the certification process, buyers and sellers have established a standing forum for independently evaluating currencies. The JIC will continue its certification work while applying that collaborative model to currency-adjacent areas where greater industry alignment and shared standards can reduce friction for buyers and sellers and scale innovation. This includes shared direction for how changes to currencies are introduced, communicated and operationalized, as well as emerging approaches to outcomes measurement. Additional details will be shared in the coming months. ABOUT THE U.S. JOINT INDUSTRY COMMITTEE Formed in January 2023, the U.S. Joint Industry Committee (JIC) brings together media buyers and video publishers to create greater transparency, confidence and interoperability across the premium video marketplace. Through collaborative standards, independent currency evaluation and shared data initiatives, the JIC works to establish common expectations that make measurement and currency solutions more transparent and transactable for buyers and sellers. SOURCE U.S. Joint Industry Committee

What to look for when shopping for a media planning tool. Choosing the right media planning software is a major decision for any agency. The platform you select will influence how efficiently your team builds plans, manages budgets, coordinates buys, analyzes performance, and ultimately serves clients. But with so many platforms promising to simplify media planning, how do you know what actually matters? The right media planning technology should do more than replace a spreadsheet. It should make your entire workflow more connected, give your team better visibility, reduce manual work, and provide the tools needed to make smarter media decisions. For agencies evaluating their options, here are the most important features to look for, and how GaleForceMedia delivers them. 1. Look for an intuitive, easy-to-use platform. The best software shouldn't require your team to spend months learning how to use it. When evaluating media planning technology, look for an intuitive interface that allows planners to find information quickly, move between tasks efficiently, and manage campaigns without constantly navigating complicated modules. GaleForceMedia was built by media buyers for media buyers, with a modern, browser-based interface designed around the way agencies actually work. Teams can access their campaigns online without downloading traditional desktop software, making it easy to work from virtually anywhere. A client may need a combination of television, radio, digital, streaming, print, out-of-home, and other media. If your software requires separate systems or worksheets for each channel, your planning process can quickly become fragmented. Strong media planning technology should give you the ability to manage multiple media types within one platform. GaleForceMedia supports planning and buying across traditional and digital media, giving agencies a centralized environment for managing campaigns. Its platform can also accommodate multiple markets and media types within a worksheet, helping planners maintain a more complete view of a client's strategy. 3. Look for strong ratings and audience data integrations. When comparing media planning technology, agencies should look for integrations with the data sources they already depend on. GaleForceMedia integrates with industry-leading providers including Nielsen and Comscore, allowing planners to incorporate ratings and audience information into their planning process. This is particularly valuable for agencies managing television and radio campaigns where reach, frequency, audience composition, and ratings data can play an important role in determining where budgets should be allocated. 4. Prioritize Budget management and flexibility. Your media planning software needs to accommodate market changes without forcing your team to rebuild everything from scratch. GaleForceMedia provides tools for managing campaigns, orders, budgets, and multiple versions of worksheets. Agencies can create variations of plans, replicate buys, and manage multiple markets and media within the platform. Planning shouldn't exist in a silo from buying. The strongest media planning technology connects the initial strategy to actual campaign execution. GaleForceMedia combines media planning and buying in one platform, helping agencies move from developing a strategy to executing the buy without unnecessary duplication. That connected workflow can save significant time while reducing opportunities for manual errors. 6. Don't overlook Attribution and analytics. Agencies also need to understand what happened after a campaign has launched. Look for software that can connect planning and buying with meaningful performance data. GaleForceMedia's Attribution Insights technology helps connect broadcast and radio schedules with website performance, allowing agencies to evaluate relationships between individual spots, timing, spend, website traffic, conversions, and other outcomes. Artificial intelligence is becoming an increasingly important part of modern media management. When evaluating media planning technology, agencies should consider whether the platform is prepared to incorporate AI into planning and optimization. GaleForceMedia includes GAiL, its proprietary AI-assisted media planning tool. GAiL is designed to help agencies make data-driven decisions and optimize media buys for greater efficiency and effectiveness. 8. Make sure support is part of the package. Before selecting a platform, make sure training is included, customer support is readily available, and that customer feedback is heard and valued. GaleForce Digital provides onboarding, training, ongoing assistance, and continued software updates based on customer requests. That means your agency isn't simply purchasing software and being left to figure it out. You're gaining a technology partner that understands the media buying business. There are plenty of platforms that can help with one part of media planning. The challenge is finding one that can support the entire process. GaleForceMedia brings together the features agencies need to plan, buy, manage, measure, and optimize media in one centralized platform. With GaleForceMedia, agencies get: * Intuitive, browser-based software * Multi-channel media planning and buying * Top industry integrations * AI-assisted planning through GAiL * Attribution Insights * Budget and campaign management * Import capabilities for avails, orders, and buys * Reporting and analytics * Real-time collaboration * Dedicated training and support And because GaleForceMedia is designed specifically for media professionals, its functionality is built around the real-world challenges agencies face every day. Choose media planning technology built for the way agencies work. Shopping for software shouldn't be about finding the platform with the longest feature list. It's about finding the technology that makes your agency more efficient, gives your team better information, and helps you deliver more value to clients. For agencies looking to modernize their workflow, reduce reliance on spreadsheets, improve visibility, and prepare for the future of media, GaleForceMedia is a comprehensive solution built around the way today's media professionals actually work. Ready to see what better media planning looks like? Request a GaleForceMedia demo today and discover why agencies are turning to smarter technology to plan, buy, measure, and optimize media more efficiently.