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Articore Group

Senior Engineer - MarTech, Data Capture

Data EngineeringConfirmed live in the last 24 hours
Full-timeGurugram, Haryana, India₹3.5M - ₹3.8MHybrid

About the Job

Requirements

  • The candidate must have 5–7 years of experience in measurement engineering, MarTech data capture, or a closely related role.
  • The candidate must be proficient in JavaScript or TypeScript, including browser runtime, asynchronous execution, and DOM handling, and in Python, Node.js, or Go for server-side logic and pipeline development.
  • The candidate must have hands-on expertise with client-side and server-side Google Tag Manager, Google Analytics 4, and modern Customer Data Platforms such as RudderStack, including experience managing migrations or consolidating fragmented tag setups into a centralized event schema.
  • The candidate must have practical experience with RudderStack or an equivalent Customer Data Platform, including source configuration, transformations, and destination management.
  • The candidate must have direct experience configuring and scaling Server-side Google Tag Manager or custom edge-routing services.
  • The candidate must understand consent signal handling and its effects on measurement, including GDPR and CCPA.
  • The candidate must be proficient in SQL and Python for pipeline logic, transformations, and debugging.
  • The candidate must have experience integrating third-party data via Fivetran, Funnel.io, or direct APIs, and experience implementing Google and Meta pixels and conversion APIs.

Responsibilities

  • Design, build, and scale client-side and server-side tagging infrastructure; manage, debug, and scale Google Analytics 4 and Google Tag Manager implementations across Redbubble and TeePublic; and lead the architectural transition to RudderStack as the primary Customer Data Platform and unified source of truth for event data.
  • Architect and manage server-side tagging infrastructure, including Server-side Google Tag Manager, edge nodes, or microservices, for first-party data capture and Conversion APIs such as Meta CAPI and Google Analytics 4 Measurement Protocol.
  • Build error handling, schema validation, backpressure management, and dead-letter queues for missing or malformed tracking.
  • Build and maintain RudderStack source configurations, transformations, and destination routing.
  • Own event schemas, including instrumentation specifications, validation rules, and the data dictionary.
  • Design webhooks, reverse ETL workflows, and custom API connectors to synchronize user profile traits, event triggers, and transactional status updates for lifecycle marketing campaigns.
  • Triage and resolve event-quality issues across web, app, and backend sources.
  • Ensure data privacy, identity resolution across anonymous and identified sessions, and governance across outbound platform feeds.
  • Build and maintain ingestion pipelines using Funnel.io, Fivetran, or equivalent tools for external marketing datasets, including spend data, platform reporting, and offline data.
  • Ensure ingested data lands in the warehouse with consistent schemas, provenance tagging, and refresh-cadence documentation.
  • Support campaign attribution and funnel reporting by ensuring upstream data quality.
  • Partner with MarTech Product on event taxonomy and metric definitions.
  • Audit current RudderStack event coverage against the event specification and document gaps within the first 90 days.
  • Review server-side Google Tag Manager containers and publish a tag inventory within the first 90 days.
  • Own at least one Fivetran or Funnel.io integration pipeline end to end within the first 90 days.
  • Identify consent-handling gaps and create a remediation plan in Jira within the first 90 days.

Desired Qualifications

  • Familiarity with identity resolution concepts and their intersection with server-side measurement.
  • Exposure to Airflow or another orchestration tool for scheduling ingestion jobs.
  • Ecommerce or marketplace experience.

About the Company

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