Full-Time

Sales Account Manager

Posted on 7/21/2025

Truland Equipment

Truland Equipment

51-200 employees

Dealership selling and servicing agricultural equipment

No salary listed

Kokomo, IN, USA

In Person

Category
Sales & Account Management (1)
Required Skills
Sales
Risk Management
Excel/Numbers/Sheets
Requirements
  • 5+ years of equipment sales experience.
  • High School Diploma or equivalent work experience required.
  • Bachelor's degree in a relevant field (such as Agribusiness) preferred.
  • Valid driver’s license required.
  • Driving record that meets Employer’s insurance company requirements.
  • Ability to work flexible and extended hours and weekends.
  • Extensive knowledge of John Deere and competitive equipment as well as technology trends/advancements.
  • In-depth knowledge of farming and agronomic practices and trends, including knowledge of key customer account agronomic operations.
  • Business, financial, and logistical management knowledge.
  • Ability to use standard desktop load applications such as Microsoft Office and internet functions as well as dealer business systems.
  • Self-starter.
  • High attention to detail.
  • Excellent verbal and written communication skills.
  • Exceptional customer service skills with the ability to articulate through a phone call or email.
  • Good organizational skills and the ability to multitask.
  • Strong listening and interpersonal skills.
  • Proven sales skills with ability to read customers and close the sale quickly.
  • Ability to negotiate a sales deal when an offer is being made.
Responsibilities
  • Manages key customer account relationships to provide a differentiated customer experience.
  • Proactively assesses, clarifies, validates, and communicates key customer account needs on an ongoing basis.
  • Provides value to key customer accounts by developing solutions that save time, reduce risk, and increase profits.
  • Develop a contact plan that meets the individual needs of the key customer accounts.
  • Meet or exceed sales volume goals and sales objectives on assigned key customer accounts.
  • Influences customer trade cycles and appraises current and future needs.
  • Updates and retains relevant customer account information, such as equipment and operational information in the customer relationship management system. (CRM)
  • Engages with dealership personnel (IS Team, Parts, Service, Admin) to promote resources such as John Deere Operations Center, and TRUConnect, ensuring customer expectations are met or exceeded.
  • Represents the dealership for the sale of all equipment, aftermarket, and technology-based products and services to assigned customer accounts, following a defined sales process.
  • Understand and maintain knowledge for evaluating used equipment (trade-ins), following the TRULAND used equipment process.
  • Maintains product knowledge of all equipment and services available to customer accounts.
  • Maintains knowledge of financing and risk management options to assist customers with securing the purchase of a solution.
  • Maintains and communicates knowledge of customer account operational requirements, both agronomic/turf industry and/or business goals
  • Monitors and timely communicates any competitive activity to management.
  • Plans, coordinates, and effectively executes equipment field demonstrations, including demo survey registration completion.
  • Coordinates dealership team (Integrated Solutions Dept and Aftermarket Support) to manage and deliver the highest levels of value to key customer accounts.
  • Attend applicable sales and operational training events and seminars, both internal and external to the dealership.
  • Maintain assigned company vehicles and equipment when applicable.
  • Assist in product support functions during peak seasons.
  • Track customer interaction on Excel spreadsheet or CRM database.
  • Assist with inter-store transfers and requests.
Desired Qualifications
  • Bachelor’s degree in a relevant field preferred.
  • Experience with John Deere Operations Center and TRUConnect preferred.

Truland Equipment is a John Deere dealership with locations in Indiana and Ohio that sells and services new and used agricultural and turf equipment, including mowers, tractors, combines, planters, tillage tools, and skid steers. Customers can purchase equipment, parts, and rely on a service department for maintenance and repairs. The company also draws on experience in grain storage and handling to support agricultural operations beyond equipment sales. Its goal is to help farming and residential customers keep their equipment running by providing accessible products, a broad parts network, and reliable service.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Van Wert, Ohio

Founded

2005

Simplify Jobs

Simplify's Take

What believers are saying

  • John Deere Tech Program sponsors degrees for service talent acquisition.
  • 18 locations across Indiana and Ohio strengthen regional market coverage.
  • Diversified revenue from equipment sales, parts, service, and rentals.

What critics are saying

  • John Deere's online sales compress dealer margins on mowers since 2023.
  • CNH undercuts used combines by 8-12% at Case IH dealerships since Q4 2025.
  • Heartland Ag acquires Midwest Deere dealers, targeting Truland in 12-24 months.

What makes Truland Equipment unique

  • Rebranded from Kenn-Feld Group and TTG Equipment, unifying 18 locations.
  • Offers Ready-to-Mow at-home mower service at Woodburn, IN.
  • Provides rentals at Angola, IN, alongside Honda and STIHL brands.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Paid Holidays

Life Insurance

INACTIVE