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Duolingo

Language learning app with gamified lessons

Senior Creative Director - Marketing

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-time

About the Job

Requirements

  • Experience in brand or creative roles, including significant time leading other creative leaders, and a record of shipping integrated campaigns across a wide range of budgets.
  • Ability to set vision, influence senior stakeholders, and connect creative decisions to strategy, key performance indicators, and return on investment.
  • Track record of turning insights into culture-driving ideas and guiding multidisciplinary teams from concept to launch.
  • Experience managing agencies and external partners across markets.
  • Ability to work from or relocate to New York City or London, UK.

Responsibilities

  • Drive creative work in the Marketing function, ensuring it aligns with company strategy and advances brand and business metrics.
  • Lead, mentor, and grow a team of creatives; set standards for craft, narrative, and taste while encouraging diverse voices and experimentation.
  • Develop end-to-end campaign concepts and guide creative direction across social, video, experiential, and partnerships, from insight through execution.
  • Partner with Brand Marketing to shape briefs, make strategic trade-offs, and deliver work that builds brand affinity and growth.
  • Partner with Growth Marketing to build a performance marketing creative studio supporting global user acquisition.
  • Partner with Country Marketing to lead and evolve the global agency roster, ensuring scopes, standards, and handoffs yield high-quality creative.
  • Oversee creative feedback and quality across project stages and make timely decisions that maintain momentum and quality.
  • Share industry trends, creative references, and new platforms; define what is on-brand and how brand success is measured.

Desired Qualifications

  • Experience working with intellectual-property-led brands.
  • Global brand experience, including creative leadership across multiple regions and cultures.
  • A portfolio demonstrating strong craft and storytelling that drives buzz and earned media attention rather than relying on paid distribution.
  • Deep familiarity with social media and creator ecosystems, and the ability to translate cultural signals into breakthrough brand ideas.
  • Experience establishing clear creative operating mechanisms with marketing, product, and design partners.

About the Company

Duolingo

Language learning app with gamified lessons

Duolingo creates an online language learning platform that offers bite-sized, gamified lessons. It uses a freemium model: core features are free with in-app advertisements, while a premium subscription unlocks an ad-free experience and additional features. The app works by presenting short lessons that reinforce language skills through interactive exercises and rewards, designed to keep users engaged and learning daily. Compared with competitors, Duolingo leverages a very large global user base and a well-known brand, highlighted by being the most downloaded education app in App Store history and a leading education app by revenue in 2019, along with a visible emphasis on workplace culture. Its overarching goal is to make high-quality education universally accessible to people around the world.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Pittsburgh, PA
Founded
2011

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