Senior Analyst - Digital Merchandising

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Job Summary

Responsible for executing and optimizing the digital category experience on Whitecap.com.  Supports the strategy and execution of digital merchandising initiatives that improve product discovery, customer experience, conversion, and sales.  Works closely with Category Management and Product Marketing, translating category strategies, product launches, and promotional priorities into best in class digital experiences across navigation, site merchandising, and product presentation.  Blends data analysis, site execution, and cross functional collaboration, and serves as a foundational talent pipeline for future digital merchandising leadership.

Major Tasks, Responsibilities and Key Accountabilities

•Execute day to day digital merchandising activities aligned to the broader category and eCommerce strategy.  Support on site merchandising for assigned product categories, including navigation, taxonomy, filters, product placements, and cross sell/upsell strategies.

•Ensure accurate, compelling, and complete product presentation across product detail pages (titles, attributes, content, imagery, and recommendations). Support flawless execution of product launches, assortment updates, and promotional programs on Whitecap.com.

•Partner closely with Category Management and Product Marketing peers to understand category strategies, product priorities, and messaging objectives. Translate offline and marketing led category strategies into optimized digital experiences that drive discoverability and conversion.

•Analyze customer behavior and site performance to identify opportunities to improve the digital shopping journey. Support testing efforts (A/B tests, pilots, and experiments) focused on conversion, engagement, and product discovery improvements.

•Monitor performance at the category and product level, leveraging analytics to identify trends, risks, and growth opportunities.

•Produce regular reporting on merchandising KPIs such as traffic, engagement, conversion, and sales performance.

•Turn data into actionable insights and recommendations for the Senior Manager and cross functional partners.

•Maintain merchandising standards, digital taxonomy rules, and product data quality in partnership with PIM, Product, and IT teams.

•Support process improvements that increase efficiency, accuracy, and speed of execution across digital merchandising workflows.

Nature and Scope

• Identifies key barriers/core problems and applies problem solving skills in order to deal creatively with complex situations. Troubleshoots and resolves complex problems. Makes decisions under conditions of uncertainty, sometimes with incomplete information, that produce effective end results.

• Independently performs assignments with instruction limited to the expected results. Determines and develops an approach to solutions. Receives technical guidance only on unusual or complex problems or issues.

• May oversee the completion of projects and assignments, including planning, assigning, monitoring and reviewing progress and accuracy of work, evaluating results, etc. Contributes to employees' professional development but does not have hiring or firing authority.

Work Environment

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

• Typically requires overnight travel less than 10% of the time.

Education and Experience

• Typically requires BS/BA in a related discipline. Generally 5-8 years of experience in a related field OR MS/MA and generally 3-5 years of experience in a related field. Certification is required in some areas.

Preferred Qualifications

• Two to four years' experience in eCommerce, digital merchandising, digital marketing, commerce, or related field.

• Strong analytical mindset with the ability to interpret data and translate insights into action.

• High attention to detail and strong organizational skills.

• Comfortable working cross functionally in a fast paced environment.

• Interest in eCommerce, digital customer experience, and online shopping behavior.  Experience with web analytics tools (e.g., Adobe Analytics, GA).

• Familiarity with CMS, commerce platforms, or PIM systems preferred.  Comfort with Excel and PowerPoint for reporting and storytelling.

• Exposure to site search, taxonomy, SEO, personalization, or testing tools is a plus.

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