Regional Brand Manager

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide.  Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!   

THE JOB 

The Regional Brand Manager leads client relationships and the day-to-day delivery of Live Nation’s strategic marketing partnerships with local and national corporate brands within Live Nation's portfolio. 

This New Hampshire-based role manages sponsorship programs at BankNH Pavilion and across the regional, as needed. The role works closely with clients, venue teams, and internal partners to plan and deliver successful programs across multiple sponsorship categories. You will focus on: 

• Regional Sponsorship Activation & Execution 
• Venue Deliverables & Market Ownership 
• Client Service & Relationship Management 
• Financial Performance, Budget Planning & Reporting 
• Cross-Functional Team Collaboration 
• Program Recaps, Optimization & Renewal Support 

The Brand Management team is the get stuff done, turn-problems-into-solutions, make our clients look like the rock stars, driving force within the Live Nation Media & Sponsorship division. We are a collection of resourceful, ambitious, and strategic minded individuals that thrive in an environment full of variables and unknowns. If you like to sit at a desk, write white papers, and theorize on how things should work this is not the team for you. If you’re ready to do the best work of your life, we should talk. 

WHAT THIS ROLE WILL DO 

Client Strategy & Deal Execution 

• Understand how Live Nation Media & Sponsorship supports the broader business, including sponsor objectives, KPIs, inventory management, business solutions, and package development. 

• Execute regional and national sponsorship programs in line with client commitments, established timelines, and venue requirements, from planning through measurement, recap, and renewal support. 

• Serve as the primary contact for assigned accounts, providing responsive service, maintaining regular communication, and following through on requests and commitments. 

• Coordinate the sponsorship contract process, internal approvals, and related financial documents with Legal, Finance, and account teams. 

• Manage program budgets and forecasts, monitor spending and financial risks, and partner with Finance to maintain accurate reporting and revenue recognition. 

• Prepare and help lead client status meetings, campaign reviews, and season recaps, providing recommendations that improve program delivery, client satisfaction, and renewal opportunities. 

Market Leadership & Venue Operations 

• Develop deep knowledge of the New Hampshire market, including venue operations, sponsorship inventory, existing partner programs, sales opportunities, market dynamics, and operational efficiencies. 

• Serve as the market contact for sponsorship activation, coordinating venue requirements and internal resources. 

• Partner with Sales to identify opportunities and support sponsorship package development using available inventory, client needs, and venue capabilities. 

• Identify improvements to regional processes, activation approaches, and shared tools that strengthen program delivery and create consistent sponsor experiences. 

• Assist amphitheater teams with on-site preseason preparation and end-of-season winterization of sponsorship assets and activation areas, while supporting ongoing activation needs at the clubs. 

Show Execution & Staffing 

• Manage schedules and sponsorship coverage across more than 100 shows annually, accounting for overlapping events, activation deadlines, and staffing needs. 

• Cover assigned shows on site, oversee sponsor activations and venue deliverables, support hospitality and custom events, and resolve execution issues with venue teams. 

• Coordinate clear, timely client and internal communications for show announcements, presales, day-of-show needs, and post-event follow-up. 

• Support the scheduling, training, and direction of Season Event Staff (SES), ensuring clear expectations for sponsorship requirements and event responsibilities. 

• Plan and manage contractor support for select events and alternate show coverage, including activation briefings, execution guidance, and post-event follow-up. 

Team Collaboration, Reporting & Growth 

• Build strong relationships with venue teams, Sales, Legal, Finance, clients, seasonal staff, senior leadership, and other Live Nation partners to keep programs aligned with client objectives. 

• Collaborate with Brand Management counterparts across regions to share best practices, resolve challenges, and strengthen consistency across regional and national programs. 

• Develop client-facing materials, recaps, reports, and presentations that use program KPIs, client feedback, and Net Promoter Scores (NPS) to explain performance and recommend improvements. 

• Apply relevant audience insights, marketing trends, and emerging technologies to develop new activation ideas and improve sponsorship programs. 

• Build relationships beyond daily client contacts, identify additional partnership needs, and contribute to sponsorship renewal and growth discussions. 

• Support additional sponsor-related projects and department priorities as requested by management. 

WHAT THIS PERSON WILL BRING 

• 2+ years of direct experience in brand or account management, client service, media, entertainment, marketing consulting, sales, advertising, or activation agencies. 

• Bachelor’s degree preferred. 

• Strong client service instincts, including diligent follow-up and the ability to build trusted relationships with clients and internal partners. 

• The ability to manage multiple projects and a calendar of more than 100 shows annually across four venues, balancing overlapping schedules, staffing needs, and client deadlines. 

• Strong written, verbal, presentation, and visual storytelling skills, with the ability to communicate clearly with clients, venue teams, staff, and contractors. 

• A proactive, collaborative, and organized working style, with the initiative to anticipate needs and meet deadlines. 

• Strong problem-solving skills and the ability to adjust priorities, respond to changing business needs, and work effectively under pressure. 

• Experience coordinating event staff or contractor support to deliver on-site programs. 

• Familiarity with marketing programs that connect in-person experiences with digital components preferred. 

• Knowledge of consumer and market research, with the ability to translate insights into client recommendations and performance reporting. 

• Proficiency in Microsoft Office, including Word, Excel, and PowerPoint. 

• Experience with Salesforce, Asana, Airtable, Slack, Keynote, AI tools, social media tools, or graphic design applications preferred. 

• Strong financial management skills, including the ability to maintain multiyear budgets, monitor expenses, and prepare reliable forecasts. 

• Attention to detail when reviewing program and financial results, including the ability to identify errors, explain trends, and highlight opportunities. 

• Passion for music, live events, branding, and current entertainment trends. 

• Ability to be based in New Hampshire area, provide regular on-site coverage at assigned venues, and travel within the market and surrounding areas as needed, including availability for night and weekend shows. 

• Reliable transportation to and from assigned venues and the office. 

• Ability to lift items weighing up to 50 pounds as needed. 

BENEFITS & PERKS 

Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits: 

HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)  

YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days 

WEALTH: 401(k) program with company match, stock reimbursement program 

FAMILY: New parent programs including caregiver leave, plus fertility, adoption, foster, or surrogacy support 

CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment  

OTHERS: Volunteer time off, crowdfunding match  

EQUAL EMPLOYMENT OPPORTUNITY 

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.   

 
Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.   

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas. 

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process.  Live Nation will also provide reasonable religious accommodations on a case-by-case basis. 

HIRING PRACTICES 
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. 

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms. Live Nation may use artificial intelligence (AI) tools to support application screening and assessment. All hiring decisions are made with human review. 

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The expected compensation for this position is: $60,000 USD. 

** Pay is based on a number of factors including market location, qualifications, skills, and experience.  

Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.