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What the Olympics bring to a city before, during, and after the event. Major events like the 2028 Summer Olympics can completely reshape a city. From new stadiums and transportation projects to rising tourism and real estate prices, the Olympics often bring both excitement and challenges to the areas involved. Cities around the world have experienced economic growth during the Games, but many have also struggled once the crowds leave and the event is over. For homeowners, investors, renters, and local businesses, the Olympics can create opportunities while also changing neighborhoods in ways that are not always positive. As Los Angeles prepares for the 2028 Games, many people are wondering what this will mean for real estate, local economies, and the long-term future of Olympic venues. Increased tourism and spending during the Olympics. One of the biggest benefits of hosting the Olympics is the massive amount of tourism that comes into the city. Millions of visitors travel to attend the events, stay in hotels, eat at restaurants, and shop at local businesses. This creates a temporary economic boom for many neighborhoods near Olympic venues. In Los Angeles, areas near Downtown LA, Inglewood, Long Beach, Carson, and the Westside are expected to see increased business activity during the 2028 Games. Hotels may raise prices, short-term rentals could become more valuable, and restaurants and entertainment businesses often experience some of their busiest weeks ever. The Olympics also create thousands of temporary jobs connected to construction, transportation, hospitality, security, and event management. For many cities, this short-term economic activity can inject billions of dollars into the local economy. Rising property values and new development. Olympic projects often lead to major redevelopment in surrounding areas. Cities typically improve roads, public transportation, parks, airports, and entertainment districts before the Games begin. These improvements can increase property values in nearby neighborhoods. Los Angeles is already investing heavily in transportation upgrades ahead of the 2028 Olympics. Metro rail expansions, airport improvements, and venue construction may make certain areas more attractive to future buyers and investors. For real estate owners, this can be a positive change. Homes and commercial properties near upgraded infrastructure often rise in value over time. Developers may also build new apartments, hotels, shopping centers, and mixed-use projects to prepare for increased demand. However, rising values can also create problems for renters and long-time residents. In some Olympic host cities, housing prices and rent increased so much that lower-income residents struggled to stay in their neighborhoods. The challenges after the Olympics end. While the Olympics can bring excitement and investment, many cities face financial problems once the event is over. Some host cities spend billions building venues and infrastructure that are difficult to maintain after the Games. This has happened in several past Olympic cities where stadiums and arenas became underused or abandoned. Large facilities may no longer attract enough events to cover maintenance costs. Over time, these buildings can become expensive burdens for local governments. Los Angeles is trying to avoid this issue by using many existing venues instead of building entirely new stadiums. Places like the Los Angeles Memorial Coliseum, SoFi Stadium, and other established sports facilities are expected to host Olympic events. Cities that successfully reuse Olympic venues after the Games usually perform better financially than cities that build large numbers of new stadiums that later sit empty. What happens to Olympic buildings after the event? After the Olympics end, cities must decide how to reuse the venues and athlete housing. Some locations become long-term sports centers, concert venues, university facilities, or tourist attractions. Others may be converted into apartments, office space, or mixed-use developments. Olympic Villages are often turned into residential housing after the Games. This can help increase housing supply in growing cities. In some cases, Olympic venues continue hosting major sporting events for decades. But not every project succeeds. Some former Olympic buildings around the world now sit abandoned because maintenance costs became too high or there was not enough long-term demand. The success of Olympic infrastructure usually depends on whether the city planned for long-term use before construction even began. The long-term impact on local communities. The Olympics often leave a lasting mark on local communities long after the event ends. Some neighborhoods benefit from cleaner streets, better transportation, increased tourism, and stronger business activity. Others experience higher living costs, traffic congestion, and displacement. In cities like Los Angeles, the long-term impact may depend on how local leaders balance tourism, development, and affordable housing needs. If investments continue benefiting residents after the Games are over, the Olympics can help improve parts of the city for years. But if spending focuses only on short-term event success, some communities may struggle once the excitement fades. For homeowners and real estate investors, the Olympics can create opportunities through rising property demand and infrastructure improvements. At the same time, buyers should remember that major events can also bring uncertainty, changing market conditions, and temporary price spikes that may not always last forever.

LA28 launches first ticket sales for 2028 olympics. Tickets for the 2028 Los Angeles Olympic Games are set to go on sale Thursday, with the first round of purchases limited to a pool of pre-registered local applicants selected through a random drawing. LA28, the organizing committee for the 2028 Games, said eligible residents in Southern California and Oklahoma City who signed up in advance were being notified by email if they were chosen for a purchasing window during the initial sale, set for April 2-6. Organizers said selected applicants would receive notice roughly 48 hours before their assigned time slot, with a two-day window to complete purchases online. A broader public sale is set for April 9-19, when remaining tickets will be made available to fans worldwide. Each selected buyer will be allowed to purchase up to 12 tickets, plus an additional 12 tickets for Olympic soccer matches, organizers said. Purchases for the opening and closing ceremonies will be capped at four tickets per person. Organizers cautioned that buyers may encounter online queues when accessing the ticketing platform. Fans will be able to search for events by sport, venue or location, although specific seat assignments will be determined at a later time. Ticket prices are expected to vary widely, with entry-level seats starting at $28 and premium tickets exceeding $1,000, according to organizers. LA28 said about half of all tickets will cost more than $200, with roughly 5% priced above $1,000. Only purchasers with billing addresses tied to qualifying ZIP codes in Los Angeles, Orange, Riverside, San Bernardino and Ventura counties will be eligible for the local pre-sale, organizers said. Additional ticket releases are planned in the coming months, along with a resale market expected to launch in 2027. Earlier this week, LA28 officials released details about that resale effort, announcing plans for a verified "Secondary Ticket Marketplace" in partnership with AXS and Eventim. "With millions around the globe registered for the LA28 Ticket Draw - and as excitement for LA28 continues to grow, we want fans to have the information they need to shop with confidence as we approach the first ticket drop," Reynold Hoover, LA28 CEO, said in a statement. "While LA28's resale platforms will not launch until 2027, having a variety of platforms was critical to providing fans multiple points of access to verified tickets, and we're thrilled to add Ticketmaster and Sports Illustrated Tickets to our resale program," Hoover added. Ticket sales for the Paralympic Games are expected to begin in 2027. Support Eastside Community News - now tax-deductible. You can now make a tax-deductible contribution to support The Eastsider's civic and accountability coverage on the Eastside. Choose what works for you: - Become a monthly supporter and help Theeastsiderla reach 500 neighbors funding daily reporting - Make a single gift to its new Eastside Community News Fund Strong local news keeps residents informed and leaders accountable. Thank you for your consideration. - Jesús Sanchez, Publisher Load comments Eastside Events Item 1 of 3

LA28 adds Ticketmaster, SI Tickets as official resale platforms. Ticketmaster and SI Tickets join AXS and CTS EventIM for LA28's ticket resale program launching in 2027. The LA28 organizing committee has named Ticketmaster and Sports Illustrated Tickets (SI Tickets) as the verified resale platforms for the 2028 Los Angeles Olympic Games, as it prepares to open sales later this week. Ticketmaster and SI Tickets join US-based AXS and Europe's CTS EventIM as the event's ticketing partners, with the latter pair serving as LA28's official ticketing providers and official secondary ticket marketplace. LA28's verified multi-platform ticket resale program is set to open in 2027, with organizers utilizing all four marketplaces to give fans multiple points of access to resale tickets. By securing official resale partners, organizers are hoping to reduce ticket touting and fraud, stating: "If individuals see LA28 tickets on any site for resale prior to 2027, those tickets have not been verified by LA28." LA28 chief executive Reynold Hoover said: "With millions around the globe registered for the LA28 Ticket Draw and as excitement for LA28 continues to grow, Sportcal want fans to have the information they need to shop with confidence as Sportcal approach the first ticket drop. "While LA28's resale platforms will not be launched until 2027, having a variety of platforms was critical to providing fans multiple points of access to verified tickets, and we're thrilled to add Ticketmaster and Sports Illustrated Tickets to our resale program." The agreement builds on Sports Illustrated's push into ticketing, having built its presence via major long-term partnerships with American football's NFL, as well as English soccer's Tottenham Hotspur and Birmingham City FC, with SI Tickets gaining branding in and around the home grounds, Tottenham Hotspur Stadium and St Andrew's, respectively. The announcement comes ahead of LA28's virtual ticket box opening later this week. The first tickets will go on sale between April 2 and 6 as part of a pre-sale window for locals in Southern California and Oklahoma, while the first general ticket window runs from April 9 to 19. Primary tickets will only be available for purchase through AXS and CTE EventIM. LA28 organizers have said 14 million tickets will be made available across the games, a figure that would break the record 12 million total tickets across the Paris 2024 Olympics (9.5 million) and Paralympics (2.5 million). The ticket launch comes as LA28 organizers look to boost their income, with the event needing to raise around $7.1 billion to cover the budget of hosting the event. In December 2025, LA28 surpassed $2 billion worth of sponsorship value with over two-and-a-half years to go, making the original target figure of $2.5 billion well within reach. Along with expanding its partnerships with AXS and CTE EventIM earlier this year to become supporters of Team USA and LA28's preferred secondary ticketing provider, organizers also added consultancy firm Korn Ferry as a founding partner of the event. Last year, meanwhile, saw a flurry of partnerships struck, including coffee shop chain Starbucks, which was added as the event's official coffee partner, while telecoms heavyweight T-Mobile acquired the telecoms sponsorship rights for the games. Mid-July saw the games' organizing committee sign up ride-hailing car service Uber as a sponsor, an agreement that, much like the Starbucks partnership and other brand deals relating to the games, also included Team USA and NBCUniversal. In August, LA28 also announced plans to sell naming rights for several venues being used for the event. Under these plans, sponsors that already have a naming rights deal in place with venues being used for the quadrennial event (including Crypto.com Arena, BMO Stadium, and the Inuit Dome) will be allowed to retain those rights during the games by signing on as a founding partner. However, if a deal is not reached, the venue will be renamed without a sponsor. The offering will allow broadcasters to refer to the venues using their corporate sponsor names, giving brands a global platform. Give your business an edge with its leading industry insights.