We are the Commercial Intelligence industry leader and the first to do it! We help brands use data to drive business growth, and we do this using a combination of technology and expert guidance that helps companies make the best possible decisions. Our Commercial Decision Platform GPS-Enterprise is the machine that turns data into actionable insights and our ROI Genome is our proprietary intelligence layer comprised of 20+ years of Analysis, Insights, and Learning. We measure the impact of Product, Sales, Operations, Customer Data and outside factors such as competitors, economic changes, seasonality, consumer mobility, and more to deliver impact. Our customers drive business growth by leveraging our technology and expert analyst!
We’re growing fast, with global operations across our full-service offices in New York City, Miami, Broomfield, Charlottesville, Dallas, Dublin, London, Paris, Hamburg, Munich, Sydney, Melbourne, Singapore, and Shanghai.
About the Job:
As our Senior Copywriter, you will write and develop high-visibility, high-impact content for marketing communications, campaigns and experiences that engages potential leads, builds long-term relationships with our customer base and continues to showcase Analytic Partners as a recognized leader in the marketing measurement and optimization space.
You will collaborate cross-functionally with internal teams, including marketing, sales and client engagement, to strategically drive a content strategy across multiple programs and channels. In partnership with the VP of Marketing and Director of Strategic Communications, you will own content roadmaps that consider our brand, product launches and customer engagement activities, while tracking and optimizing performance.
What you’ll be doing:
- Copywriting and Content Creation: Your main priority is to produce high-quality thought leadership content that is aligned with our positioning and verticals, including but not limited to: whitepapers, webinar and event copy, blog posts, case studies, website content, social media, ad copy, employee engagement communications and executive talking points
- Content Strategy: Research new creative concepts that will keep Analytic Partners at the forefront of our industry (ex: strategy guides, ad ideas or storytelling)
- Content Calendar Management: Coordinate with stakeholders from various teams to develop and manage a content calendar that ties in campaigns, market trends, demand generation needs, executive communications and employee engagement initiatives
- Content Optimization: Align with the head of digital/demand generation on SEO to improve organic visibility and search rankings. Monitor the performance of content and make data-driven adjustments to improve engagement and conversion rates.
- Brand Consistency: Ensure all content aligns with our brand positioning, tone and messaging
- Collaboration: Partner with graphic design, marketing and other team stakeholders to enhance our content with visual, engaging elements
- Performance Metrics: Partner with marketing operations to understand performance against KPIs to continually improve our content strategy
- Subject Matter Expertise: Become deeply knowledgeable about the industry we are in and the challenges our customers face
What we look for in you:
- 5-7+ years experience in copywriting and applying content strategy across various channels and platforms in a B2B context, preferably in a SaaS or technology-focused organization
- Exceptional writing and editing skills, with a consistent track record of success creating content to move prospects into and through the marketing and sales funnel
- Deep understanding of brand guidelines and tone for consistency
- Deep knowledge of the B2B content landscape and major trends in the industry
- Strong collaboration and communication skills
- Strong problem-solving and data-driven approach
- Bachelor’s degree in Communications, Marketing, English or related field
Our differentiator is – Our People! We hire the brightest talent and develop them into leaders. We foster a culture of PEOPLE, PASSION and GROWTH.
People: We value our people, customers, and partners
Passion: We love what we do
Growth: Unlimited growth means unlimited potential
AP is a customer focused, team-oriented organization where innovation and results are rewarded, and individuals can chart the course of their own careers.
As a woman founded and led company, this has meant supporting a meritocracy where everyone has opportunities to achieve their best and ensure we foster an environment of diversity, equity, and inclusion. In practice this means we will not only work to recruit a diverse workforce, but also maximize the full potential of all of our people. You can read more about our commitment to DEI here
Additionally, Analytic Partners participates in the E-Verify program in certain locations, as required by law.
Country specific benefits:
We provide comprehensive benefits package that includes medical, dental, vision, 401k matching, commuter benefits, gym membership reimbursement, open PTO, and company paid holidays.
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