Full-Time
Director of Paid Social
Posted on 12/4/2025
Later
1,001-5,000 employees
Social media management and influencer marketing
Compensation Overview
$140k - $170k/yr
Boston, MA, USA
Hybrid
Remote work is available only for select positions; this posting does not guarantee remote work.
 Growth & Marketing (1) |
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- 8+ years of experience in paid social media, with at least 3–5 years in a leadership role.
- Proven track record of driving measurable results across enterprise-level campaigns on Meta, TikTok, YouTube, and other emerging platforms.
- Deep knowledge of paid social strategy, campaign optimization, and performance measurement.
- Experience building, scaling, and managing high-performing teams.
- Strong relationships with major social platforms and an ability to leverage them for client advantage.
- Demonstrated ability to collaborate cross-functionally with strategy, creative, sales, and analytics teams.
- Strong analytical skills, with the ability to translate data into actionable insights and recommendations.
- Excellent communication and executive presence, with experience influencing senior stakeholders and clients.
- Growth mindset with curiosity to continuously evolve approaches and adopt new tools, platforms, and frameworks.
- Define and evolve Later’s paid social campaign methodology to deliver best-in-class campaigns and measurable ROI.
- Lead the development of outcome-based paid social strategies and establish trafficking standards rooted in industry best practices.
- Develop paid media resourcing and headcount strategy to inform team growth and skillset requirements.
- Stay ahead of platform updates, trends, and tools to maintain a competitive advantage for Later and our clients.
- Develop and codify optimization frameworks that scale performance without sacrificing quality.
- Build and maintain strategic relationships with Meta, TikTok, YouTube, and other platform and tech vendors to unlock early access opportunities, insights, and product betas.
- Partner with RevOps and Finance to forecast budgets, manage pacing, and ensure profitable campaign delivery.
- Lead, coach, and grow a team of Paid Social Managers and Specialists to deliver industry-leading results.
- Establish clear performance standards and career paths that develop high-performing talent.
- Collaborate cross-functionally with Influencer Strategy, Creative, RevOps, and Analytics leaders to ensure seamless delivery.
- Build a culture of accountability, collaboration, and continuous learning across the team.
- Act as a strategic partner to senior clients, advising on paid media best practices, measurement, and optimization.
- Present insights and recommendations to executive-level stakeholders, internally and externally.
- Champion paid social as a growth driver within Later, advocating for its integration into broader influencer and marketing strategies.
- Build frameworks to ensure proper scoping and feasibility checks pre-sale, validating media opportunities before contracting.
- Monitor emerging channels, technologies, and competitor activity to continuously evolve Later’s paid social offering.
- Consistently deliver against client and company targets for ROAS, CPA, and other key performance metrics.
- Establish Later’s paid social function as an industry leader, recognized for innovation, scale, and measurable client impact.
- Build a high-performing team with strong career development paths, low attrition, and high engagement.
- Secure early access to key platform features, betas, and insights that give Later and clients a competitive edge.
- Create scalable frameworks and playbooks that standardize delivery while maintaining creative excellence.
Later offers a suite of social media tools for marketers, brands, and influencers, including Later Social Media Management, Later Influence, and Later Link in Bio. It works by providing planning, scheduling, and analysis for posts; automating influencer campaigns with ROI tracking; and routing traffic from a single bio link to multiple destinations, all through subscription plans. It differentiates itself by combining influencer marketing, social media management, and link optimization with real-time ROI insights and expert services for large brands. Its goal is to help marketers achieve predictable, measurable returns from social media and build the first Social Revenue platform.
Company Size
1,001-5,000
Company Stage
Seed
Total Funding
$3.8M
Headquarters
Vancouver, Canada
Founded
2014
Simplify's Take
What believers are saying
- Enterprise business doubled YoY in Q1 2026 with Nike, Unilever clients.
- Mavely $250M acquisition adds social commerce, grows workforce to 375.
- Later 360 launched February 2026 unifies reporting from engagement to sales.
What critics are saying
- Hootsuite erodes market share via Threads integrations in 6-12 months.
- Sprinklr steals Fortune 500 clients with superior AI analytics in 12-18 months.
- TikTok creator marketplace cuts Later demand in 3-6 months.
What makes Later unique
- Later Influence leads enterprise influencer marketing with $2.9B verified purchases.
- Later EdgeAI predicts performance using decade of data from 16M creators.
- Later Social pioneered link-in-bio tool with Meta, TikTok integrations.
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Benefits
Hybrid work environment
Education & conference budget
Wellness spending account
Flexible hours & work schedule
Technology bonus
Annual company retreat
Vacation & wellness days
Parental leave top-up
Learning & development workshops
Stock options
Company News
Later, an influencer marketing platform, has reported over 100% year-over-year growth in enterprise business for Q1 2026. The company now powers $2.9 billion in verified influencer-driven purchases and has delivered more than $250 million in cumulative creator payouts. Global brands including Nike, Southwest Airlines, Wayfair and Unilever are using Later's platform to manage creator programmes at scale. The company attributes its growth to brands consolidating their creator and social programmes around data-driven, performance-focused solutions. Later appointed Mohsin Hussain as chief technology officer, effective 1 April 2026. Hussain joins from LiveRamp, where he served as CTO. He will accelerate innovation behind Later EdgeAI, the company's AI-enabled technology that helped marketers manage 70% more creators per campaign and achieve 40% higher engagement last year.
Later, an influencer marketing platform, has appointed Paige Kelly as General Manager, Creator. She will lead the growth of Later's creator community and strengthen connections between the company's enterprise clients and hundreds of thousands of creators. Kelly joins from Wayfair, where she spent 14 years helping scale the company from 400 to over 12,000 employees, including through its 2014 public offering. She most recently headed Wayfair's housewares vertical, global supplier acquisition and branded product strategy. At Later, Kelly will expand creator resources, accelerate campaign opportunities and deepen community engagement. The company has been hosting creator meetups across major US cities including New York, Los Angeles and Chicago. Later's platform leverages over a decade of proprietary data and has facilitated $2.4 billion in verified influencer-driven purchases.
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Later, a social media management firm, is acquiring influencer app Mavely for $250 million. This acquisition enhances Later's ability to deliver full-funnel marketing impact and ROI, empowering creators to maximize earnings through social commerce. Mavely, which paid over $16 million to creators in early 2024, adds new revenue streams and opportunities for Later. The acquisition, funded by Summit Partners, increases Later's workforce to 375 employees.
/PRNewswire/ -- Later, a leader in influencer marketing and social media management software and services, today announced its acquisition of Mavely, the...