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Elwyn of Pennsylvania and Delaware

Provides behavioral health services and recovery

Community Liaison

Marketing Generalist & ManagementUpdated on Nov 10
Full-timeRaleigh, NC, USANo salary listed

About the Job

Requirements

  • A bachelor's degree in Human Services, Social Work, Psychology, Education, Business Administration, Marketing, Communications, or a related field; equivalent years of directly related experience may be considered in lieu of the degree, in addition to the required experience.
  • Two years of experience in behavioral health marketing; external marketing experience is preferred.
  • A valid driver's license, reliable transportation, daily travel within the assigned territory, three years of driving experience in the United States, and an acceptable driving record.
  • Experience with clinical service program operations and knowledge of service delivery to people with behavioral health and intellectual disabilities.
  • Experience in a nonprofit business and affiliations with service and industry associations.
  • Skills in customer interaction, collaboration, verbal communication, developing and facilitating presentations, and written communication.
  • Ability to set and achieve goals, track and report goals and results, and work effectively as part of a team.
  • Ability to develop solutions while managing multiple constituencies and perspectives, work in a fast-paced environment, and prioritize competing priorities.
  • Strong attention to detail, time management, and organizational skills.
  • Excellent judgment, independent problem-solving, and decision-making with little or no direct supervision.
  • Ability to anticipate needed changes or identify problem areas and take effective action.
  • Intermediate experience with Microsoft Office applications, including Word, Excel, Outlook, and PowerPoint.

Responsibilities

  • Develop census and growth for Elwyn's North Carolina Adult Behavioral Health community programs.
  • Develop and maintain referral networks with community organizations, healthcare providers, payers, and other relevant groups to foster reciprocal referral relationships.
  • Conduct local face-to-face meetings, develop and facilitate lunch-and-learn sessions, deliver presentations, and plan and attend provider meetings to educate stakeholders about and promote community programs.
  • Collaborate with North Carolina programs and Admission and Business Development teams to develop a marketing plan that supports strategic goals and objectives.
  • Use tools to track and report performance metrics, competitive analyses, admissions growth, and market research.
  • Prospect for growth beyond Wake County by expanding Elwyn's reach to Durham, Orange, and Mecklenburg Counties and beyond.
  • Develop a referral-source database and maintain community contacts to support program marketing and admissions.
  • Identify trends affecting marketing and admissions and share feedback and recommended solutions with leaders in impacted programs to support growth and sustainability.
  • Promote the approved Elwyn brand and ensure consistent messaging across print and web collateral.
  • Maintain membership in community organizations, committees, and advocacy groups, and attend meetings to establish Elwyn's presence.
  • Attend local and regional community events and conferences to increase Elwyn's presence and position it as an industry leader.
  • Collaborate with the Regional Admission Coordinator to monitor referrals and support smooth transitions.
  • Monitor changes in competitive practices, rules, regulations, and laws.
  • Perform other duties as assigned.

Desired Qualifications

  • External marketing experience is preferred.
  • Salesforce experience is a plus.

About the Company

Elwyn of Pennsylvania and Delaware

Provides behavioral health services and recovery

Elwyn of Pennsylvania and Delaware provides behavioral health services to people with mental illness and addictions to improve their quality of life. The organization runs programs across six states (Delaware, Maine, Massachusetts, North Carolina, Pennsylvania, and Rhode Island) and serves more than 7,000 individuals using a person-centered approach, with services delivered in communities to support recovery. Compared with others, it distinguishes itself through its broad geographic reach and focus on individualized care that centers on the needs and goals of each person. The overarching goal is to help people find hope and achieve lasting recovery and improved well-being.

Company size
201-500
Company stage
Not listed
Total funding
Not listed
Headquarters
Lincoln, RI
Founded
Not listed

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