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GomezLee Marketing

Retail execution and trade marketing

Coordinador Trade Marketing

Full-TimeUpdated on 10/15/2026
No salary listed
Mid
Panama City, Panamá Province, Panama
In Person
Growth & MarketingMarketing Generalist & Management

About the job

Requirements
  • Build strategic relationships with store managers and commercial teams.
  • Have oral communication and presentation abilities.
  • Analyze field information and produce clear, actionable reports.
  • Lead, collaborate with, and guide operational teams.
  • Use technology, digital platforms, and data-management tools.
  • Have advanced proficiency in Excel and Office tools.
  • Demonstrate results orientation, integrity, responsibility, analytical and strategic thinking, proactivity, innovation, collaboration, and teamwork.
Responsibilities
  • Prepare channel execution reports defined by the client from information captured at each point of sale, on a biweekly or monthly basis.
  • Ensure sales fundamentals objectives are met at all assigned points of sale.
  • Ensure correct execution of the commercial and operational guidelines negotiated by clients.
  • Lead, accompany, and develop supervisors and merchandisers, ensuring execution meets established quality standards.
  • Monitor achievement of the client-defined sell-out quota for the stores under the role's responsibility.
  • Negotiate and secure additional shelf space and special displays to improve product visibility.
  • Manage and ensure correct implementation of point-of-sale materials.
  • Continuously verify execution levels in stores in coordination with store managers and responsible personnel at each point of sale.
  • Act as the liaison between GomezLee Marketing and the client's country-level commercial team, aligning priorities by format, category, and growth opportunities based on sales and market share, and ensuring ongoing follow-up of field-team training.

About the company

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GomezLee Marketing

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GomezLee Marketing helps consumer brands improve execution at the point of sale across Latin America and the Caribbean. Its teams support trade marketing, merchandising, field sales, retail data and programs designed to increase product availability and visibility in stores. Clients use the agency to coordinate campaigns across multiple markets and make faster commercial decisions. GomezLee is a business-to-business marketing services company rather than a consumer retailer, with a large field organization connecting brand strategy to store-level execution.

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