Trade Marketing Coordinator
About the job
- Ability to build strategic relationships with store managers and commercial teams.
- Oral communication and presentation skills.
- Ability to analyze field information and produce clear, actionable reports.
- Leadership, teamwork, and ability to train and guide operational teams.
- Ability to use technology, digital platforms, and data-management tools.
- Advanced proficiency in Excel and Office tools.
- Results orientation, integrity, responsibility, analytical and strategic thinking, proactivity, innovation, collaboration, and teamwork.
- Prepare channel execution reports defined by the client using information collected at each point of sale, on a biweekly or monthly basis.
- Ensure sales fundamentals objectives are met across all assigned points of sale.
- Ensure correct execution of the commercial and operational guidelines agreed with clients.
- Lead, support, and develop supervisors and merchandisers, ensuring execution meets established quality standards.
- Monitor achievement of the client's Sell Out quota for stores under the role's responsibility.
- Negotiate and secure additional shelf space and special displays to improve product visibility.
- Manage and ensure correct implementation of point-of-sale (POP) materials.
- Continuously verify in-store execution in coordination with managers and those responsible for each point of sale.
- Serve as the link between GomezLee Marketing and the client's commercial team at the country level, aligning priorities by format, category, and growth opportunities based on sales and market share, and ensuring ongoing training follow-up for the field team.
About the company
GomezLee Marketing runs store marketing campaigns for consumer goods and electronics brands across Latin America and the Caribbean. Its teams bring products to shoppers through demonstrations, tastings and samples, and organize promotions that encourage purchases without cutting shelf prices. The agency combines campaign design with execution in stores, while its reporting tools show clients what is happening at the point of sale and how their sales are changing. Brands buy these services to put their commercial plans into practice across retail stores and distribution channels. Founded in 1990, GomezLee Marketing is headquartered in Santo Domingo, Dominican Republic.
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Santo Domingo, Dominican Republic
Founded
1990
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Simplify's Take
What believers are saying
- Supervisors get operating responsibility: GomezLee Marketing's El Salvador posting combines team instruction, budget control and distributor relationship management.
- GomezLee Marketing documents staff development locally: its Guatemala human resources role coordinates onboarding, training needs and team development plans.
- Regional clients get consistent delivery: GomezLee Marketing sells a common execution standard across its country operations.
What critics are saying
- Field leadership requires mobility: GomezLee Marketing's San Salvador supervisor role requires a personal vehicle, regional travel and flexible hours.
- Some GomezLee Marketing assignments are brief: its Honduras recruiter role specifies one month under a professional-services contract.
- GomezLee Marketing's field application involves an outside supplier: its website directs clients to eLeader's separate platform.
What makes GomezLee Marketing unique
- GomezLee Marketing trains dedicated store specialists: its Retail Pros work under a defined execution and performance-management system.
- GomezLee Marketing runs reward programs end to end: its service covers design, administration and the digital platform.
- GomezLee Marketing targets store salespeople: Brand Fans programs encourage electronics and appliance recommendations at retailers.
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