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Full-Time

Director of Marketing

NYC

Posted on 7/23/2024

Gynger

Gynger

11-50 employees

AI-powered payments and financing platform

Fintech
Financial Services

Compensation Overview

$125k - $175kAnnually

+ Equity

Senior

New York, NY, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Market Research
Webflow
Sales
Hubspot
Marketing
Requirements
  • 3-7 years of experience in product marketing (5+ years preferred) in the B2B SaaS startup space.
  • Experience owning product marketing at a startup through its early growth phases (i.e. Series A and/or Series B).
  • Strong experience and proficiency leveraging marketing tech stack tools like Hubspot, Klaviyo, Webflow, etc.
  • Work out of the NYC office 4 days/week (Monday through Thursday)
Responsibilities
  • Develop and refine product positioning and messaging.
  • Lead go-to-market strategy and execution for new products and features.
  • Utilize market research and competitive analysis to identify market opportunities.
  • Create sales enablement and training materials for the sales team.

Gynger.io operates as an AI-powered payments platform that provides embedded financing specifically for technology buyers and sellers. The platform facilitates payments and financing for technology expenses, helping businesses manage their tech spending more effectively. Clients, ranging from startups to established companies, can apply for credit, which, if approved, is accessible the next business day. This credit allows them to pay for technology expenses upfront, with repayment structured over a custom payment plan. Gynger.io simplifies the procurement process by enabling clients to manage all their tech expenses from a single dashboard. Unlike many competitors, Gynger.io offers unsecured financing, meaning clients do not need to provide collateral or personal guarantees. The company's goal is to streamline tech procurement, save money, and improve cash flow for its clients.

Company Stage

Seed

Total Funding

$37.6M

Headquarters

New York City, New York

Founded

2021

Growth & Insights
Headcount

6 month growth

7%

1 year growth

21%

2 year growth

115%
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Simplify's Take

What believers are saying

  • Securing $20 million in Series A funding and a $100 million debt facility from PayPal Ventures positions Gynger.io for significant growth and market penetration.
  • The 'buy now, pay later' model for technology purchases can attract a wide range of clients, from startups to established businesses, enhancing cash flow management.
  • Gynger.io's focus on unsecured financing makes it accessible to a broader range of businesses, reducing barriers to entry.

What critics are saying

  • The fintech market is highly competitive, and Gynger.io must continuously innovate to maintain its unique value proposition.
  • Reliance on debt facilities for growth could pose financial risks if the company fails to achieve expected revenue targets.

What makes Gynger unique

  • Gynger.io uniquely combines AI-powered payments with embedded financing, specifically targeting technology expenses, unlike general fintech solutions.
  • The platform offers next-day credit access without requiring collateral, setting it apart from traditional financing options.
  • Gynger.io's single dashboard for managing all tech expenses simplifies procurement, a feature not commonly found in other fintech platforms.
INACTIVE