Brand Partnerships Manager
TikTok
Brand Partnerships Manager
TikTok
Short-form video platform with ads
TikTok's Global Business Solutions (GBS) regional sales and advertising teams drive revenue growth by promoting our advertising solutions, onboarding clients, and running campaigns that deliver measurable results. Client needs, market trends, and performance expectations shift constantly, and differently in every market. We build strategy accordingly, turning those moving pieces into advertising solutions that work and client partnerships that last. You will help businesses grow on a global platform, working on the campaigns and relationships that turn advertisers into long-term partners. Team Introduction Our team is dedicated to fostering and expanding relationships with our clients. We are committed to delivering exceptional client service and comprehensive education on our products and solutions. We aim to empower our clients to meet and exceed their business objectives. About the Role The Brand Partnerships Manager (BPM) is responsible for hitting revenue goals, building relationships with key enterprise accounts, and helping clients drive business results on TikTok through product consultation, education, and support. Success as a BPM requires strong strategic vision, sales skills, a strong partnership with the Client Solutions Manager (CSM), problem-solving skills, attention to detail, and the ability to thrive in a dynamic and changing environment. Responsibilities - Strategic Partnership Development: Lead C-suite engagements to accelerate revenue growth and cultivate long-term strategic partnerships; - Sales Excellence: Orchestrate the end-to-end sales process, leveraging deep product expertise and cross-functional synergy to deliver high-impact business solutions; - Account Planning & Governance: Spearhead the account planning process and Joint Business Plans (JBPs), aligning brand objectives with TikTok’s ecosystem to maximize growth opportunities; - Revenue Growth & Education: Drive sustainable revenue and lead high-level strategic conversations, navigating complex client relationships and agency structures; - Portfolio Mastery: Act as the primary expert for your book of business, ensuring operational excellence through proactive troubleshooting and strategic escalation management; - Financial Rigor: Maintain strict pacing control and provide accurate pipeline and forecast management; - Technical Proficiency: Demonstrate a strong aptitude for technical product specs and analytical reporting to drive data-led recommendations; - Market Benchmarking: Leverage cross-market strategy benchmarks across core industries to identify white-space opportunities; - Consultative Selling: Bridge client business challenges with TikTok’s specialized solutions, collaborating with internal cross-functional teams for holistic execution; - Thought Leadership: Educate clients and agencies on product roadmaps, advising on the most effective approaches to drive measurable business outcomes.
Minimum Qualifications - 5+ years of experience in media sales, digital marketing, brand advertising, or online advertising; - Proven Track Record: Demonstrated ability to build compelling, data-driven narratives using industry insights and internal proof points; - Technical: Knowledge of self-serve platforms, auction dynamics, and biddable digital advertising models; - Full Funnel: Branding and performance knowledge. Preferred Qualifications - Executive Presence: Proven ability to establish and maintain strategic relationships with top-tier advertisers, agency partners, and C-level executives; - Performance History: Consistent track record of delivering and exceeding ambitious revenue targets; - Strategic Thinking: A creative, "outside-the-box" thinker capable of developing complex, integrated business strategies; - Analytical Mindset: Data-driven professional with a sharp focus on ROI and performance metrics; - Collaborative Leadership: A natural team player who thrives in cross-functional, fast-paced environments.
About ByteDance Brazil
ByteDance is a global incubator of platforms at the cutting edge of commerce, content, entertainment, and enterprise services - over 2.5 billion people interact with ByteDance products, including TikTok.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.
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