Full-Time

Senior Marketing Analyst

Posted on 8/29/2024

Boulevard

Boulevard

201-500 employees

Business management platform for beauty services

Consumer Software
Enterprise Software

Compensation Overview

$115k - $165kAnnually

Senior

Remote in USA

Category
General Marketing
Growth & Marketing
Required Skills
Data Science
Salesforce
Google Analytics
Requirements
  • 5+ years experience in marketing analytics, statistics, or data science with a solid understanding of the GTM motion
  • Experience in industry-best marketing analytical approaches and methodologies including Multi-Touch Attribution, Marketing Mix Modeling, A/B, Multivariate, and Lift Tests
  • Experience with Sigma Computing or similar data visualization tools
  • Experience with web analytics tools such as Google Analytics
  • Strong data storytelling and visualization skills
  • Familiar with Salesforce and Marketo
Responsibilities
  • Analyze the Marketing funnel pre-sale and post-sale to discover insights and provide actionable recommendations that will help improve the performance of Marketing programs, including Customer Lifecycle initiatives for adoption and expansion
  • Develop dashboards and visualization tools to monitor campaign performance and report on the effectiveness of marketing initiatives, including ongoing programming and channel reporting
  • Analyze performance across all Marketing channels on a recurring basis (weekly, monthly, and quarterly)
  • Lead web reporting analytics (GA4) to help strategize how to increase overall web traffic, improve site experience, convert viewers into engaged visitors, and generate more leads
  • Analyze the customer journey and funnel performance to recommend a multi-touch attribution model that deepens our understanding of different sales and marketing touchpoints and how to best optimize our GTM approach
  • Analyze the buyer’s journey to identify the most effective channels and touchpoints that will accelerate prospects in the pipeline
  • Work with Marketing leadership daily to understand core questions and provide insights
  • Work with Finance on monthly and quarterly budget development and partner with CMO and Marketing Leadership Team to track and allocate marketing investments to optimize channel mix and achieve business goals

Boulevard provides a business management platform specifically designed for service-based businesses in the beauty and wellness industry. The platform includes tools for booking appointments, managing inventory, and enhancing customer interactions through features like customizable intake forms, two-way messaging, self-check-in, and automated arrival alerts. It allows businesses to create detailed client profiles that track past visits and purchases, enabling personalized service and stronger client relationships. Boulevard's one-tap tipping feature encourages upsells and pre-bookings, while its Software as a Service (SaaS) model charges clients a subscription fee for access. The platform is recognized for its user-friendly design and effectiveness in improving operational efficiency, setting it apart from competitors.

Company Stage

Series C

Total Funding

$105.1M

Headquarters

West Hollywood, California

Founded

2016

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

-1%
Simplify Jobs

Simplify's Take

What believers are saying

  • Boulevard achieved a 122% increase in annual recurring revenue in 2022.
  • The company launched Boulevard Capital to provide growth funding for self-care businesses.
  • Boulevard's enhanced Google integration improves booking efficiency for medspas and salons.

What critics are saying

  • Emerging competitors offer similar features at lower costs, threatening Boulevard's market share.
  • Economic downturns may reduce spending in the beauty industry, affecting Boulevard's revenue.
  • Data privacy concerns with third-party integrations could lead to regulatory scrutiny.

What makes Boulevard unique

  • Boulevard offers a comprehensive platform tailored for the beauty and wellness industry.
  • The platform integrates client self-scheduling, CRM, and payment processing seamlessly.
  • Boulevard's focus on personalized services enhances customer experience and operational efficiency.

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Benefits

100% Health, dental, & vision coverage

Flexible vacation & PTO

Quarterly bonus

401k Match

Boulevard bucks

WFH perks

INACTIVE