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Full-Time

Senior Marketing Analyst

Confirmed live in the last 24 hours

Boulevard

Boulevard

201-500 employees

Business management platform for beauty services

Consumer Software
Enterprise Software

Compensation Overview

$105.5k - $150.7kAnnually

Senior, Expert

Remote in USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Data Science
Salesforce
Marketing
Data Analysis
Google Analytics
Requirements
  • 5+ years experience in marketing analytics, statistics, or data science with a solid understanding of the GTM motion
  • Experience in industry-best marketing analytical approaches and methodologies including Multi-Touch Attribution, Marketing Mix Modeling, A/B, Multivariate, and Lift Tests
  • Experience with Sigma Computing or similar data visualization tools
  • Experience with web analytics tools such as Google Analytics
  • Strong data storytelling and visualization skills
  • Familiar with Salesforce and Marketo
Responsibilities
  • Analyze the Marketing funnel pre-sale and post-sale to discover insights and provide actionable recommendations that will help improve the performance of Marketing programs, including Customer Lifecycle initiatives for adoption and expansion
  • Develop dashboards and visualization tools to monitor campaign performance and report on the effectiveness of marketing initiatives, including ongoing programming and channel reporting
  • Analyze performance across all Marketing channels on a recurring basis (weekly, monthly, and quarterly)
  • Lead web reporting analytics (GA4) to help strategize how to increase overall web traffic, improve site experience, convert viewers into engaged visitors, and generate more leads
  • Analyze the customer journey and funnel performance to recommend a multi-touch attribution model that deepens our understanding of different sales and marketing touchpoints and how to best optimize our GTM approach
  • Analyze the buyer’s journey to identify the most effective channels and touchpoints that will accelerate prospects in the pipeline
  • Work with Marketing leadership daily to understand core questions and provide insights
  • Work with Finance on monthly and quarterly budget development and partner with CMO and Marketing Leadership Team to track and allocate marketing investments to optimize channel mix and achieve business goals

Boulevard provides a business management platform tailored for service-based businesses, especially in the beauty and wellness sector. The platform includes tools for booking appointments, managing inventory, and enhancing customer interactions through features like customizable intake forms, two-way messaging, self-check-in, and automated arrival alerts. It allows businesses to create detailed client profiles that track past visits and purchases, enabling personalized service and stronger client relationships. Boulevard's one-tap tipping feature encourages upsells and pre-bookings, benefiting both clients and staff. Operating on a Software as a Service (SaaS) model, Boulevard charges a subscription fee for access to its platform. The company stands out for its user-friendly interface and positive feedback from industry leaders, aiming to improve operational efficiency and customer experience in the beauty and wellness industry.

Company Stage

Series C

Total Funding

$110.4M

Headquarters

West Hollywood, California

Founded

2016

Growth & Insights
Headcount

6 month growth

3%

1 year growth

7%

2 year growth

15%
Simplify Jobs

Simplify's Take

What believers are saying

  • Boulevard's consistent triple-digit revenue growth and expansion of its customer base demonstrate strong market demand and business resilience.
  • Recognition by Deloitte Technology Fast 500 and Fortune's Best Workplaces for Women highlights Boulevard's robust company culture and industry leadership.
  • The recent $70 million funding round will enable aggressive expansion and accelerated product development, offering significant growth opportunities for employees.

What critics are saying

  • The highly competitive nature of the SaaS market for business management platforms could pressure Boulevard to continuously innovate to maintain its edge.
  • Dependence on the beauty and wellness industry makes Boulevard vulnerable to economic downturns that could impact discretionary spending.

What makes Boulevard unique

  • Boulevard's platform is specifically tailored for the beauty and wellness industry, offering features like customizable intake forms and one-tap tipping that are not commonly found in generic business management software.
  • The launch of Boulevard Capital provides unique financial solutions based on business performance rather than credit history, addressing a significant gap in traditional lending for self-care businesses.
  • Enhanced integrations with Google, such as Reserve with Google and Google Analytics, streamline the booking process and optimize digital marketing efforts, setting Boulevard apart from competitors.

Benefits

100% Health, dental, & vision coverage

Flexible vacation & PTO

Quarterly bonus

401k Match

Boulevard bucks

WFH perks