Network Development Manager

INEOS Automotive and onX Offroad launch 50 States, 50 Trails initiative across America. What could be more enjoyable than driving a convoy of INEOS Grenadier vehicles across the United States, connecting one off-road trail to the next? In the lead-up to America's 250th Independence Day celebrations, INEOS Automotive has announced a new partnership with onX Offroad that aims to highlight some of the country's most notable off-road routes through an ambitious campaign titled 50 States, 50 Trails. The initiative will spotlight one trail in each US state over a 50-day period leading up to July 4, encouraging overlanders and off-road enthusiasts to explore the country's diverse backcountry landscapes using the INEOS Grenadier and the onX Offroad navigation platform. Beginning May 15, the selected routes will become available through the onX Offroad app throughout the summer season. According to the companies, the routes will range from scenic backcountry drives to technically demanding trails intended for experienced off-road drivers. The initiative is intended not only for existing Grenadier owners but also for the broader off-road and overland community. The campaign arrives at a time when interest in overland travel and vehicle-based adventure continues to expand across North America. Digital navigation tools such as onX Offroad have become increasingly central to that growth, providing detailed trail mapping, land ownership information, offline navigation capability, and route discovery tools for users exploring remote regions. The company says its platform currently includes more than 615,000 miles of unpaved roads and over 500,000 points of interest across the United States. As part of the collaboration, onX Offroad will offer participants 50 days of complimentary Elite membership access, allowing users to download maps offline and explore the curated routes without requiring cellular coverage. Participants are also encouraged to share their journeys using the hashtag #mygrenadier, with selected content expected to appear across INEOS Grenadier's social media channels during the campaign. George Ratcliffe, President of the Americas for INEOS Automotive, said the program was intended to encourage people to engage directly with the landscapes and trails that helped shape American off-road culture. "The Grenadier was born from the belief that adventurers need real capability. It's a modern successor to the legendary 4X4s of the past - built for those who live, work, and explore off-road, engineered with durability, longevity, and exploration in mind. With 50 States, 50 Trails, we're inviting people to get out and experience the incredible diversity of the American landscape, supported by a vehicle proven through rigorous off-road testing." onX Offroad Marketing Manager for Community and Experiential Melissa Reudelhuber said the partnership reflected a shared emphasis on exploration and accessibility. "At onX, we believe exploration is at the heart of the American spirit. Partnering with INEOS on 50 States, 50 Trails is an opportunity to showcase some of the country's most iconic landscapes and rugged terrain while empowering off-roaders to get out and experience it for themselves. With the Grenadier's capability and onX Offroad's trusted navigation, we're making it easier than ever to turn ambition into adventure." The campaign reflects the growing relationship between vehicle manufacturers and digital mapping platforms as off-road travel continues to gain traction among American consumers. It also highlights the increasing importance of curated trail content and reliable navigation tools for travelers venturing beyond paved roads. For INEOS Automotive, whose INEOS Grenadier was designed specifically as a utilitarian and mechanically focused 4WD, the partnership aligns closely with the company's broader positioning around exploration, durability, and real-world off-road capability. Click on the "Find Your Nearest Trail" button on the INEOS Grenadier website to locate the closest route featured in the 50 States, 50 Trails initiative. Its No Compromise Clause: Overland International, Inc. do not accept advertorial content or allow advertising to influence its coverage, and its contributors are guaranteed editorial independence. Overland International may earn a small commission from affiliate links included in this article. Overland International, Inc. appreciate your support. Graeme Bell is an author and explorer who has dedicated his life to traveling the planet by land, seeking adventure and unique experiences. Together with his wife and two children, Graeme has spent the last decade living permanently on the road in a self-built Land Rover based camper. They have explored 27 African countries (including West Africa), circumnavigated South America, and driven from Argentina to Alaska, which was followed by an exploration of Europe and Western Asia before returning to explore the Americas. Graeme is the Senior Editor 4WD for Expedition Portal, a member of the Explorers Club, the author of six books, and an Overland Journal contributor since 2015. You can follow Graeme's adventures across the globe on Instagram at graeme.r.bell

Ineos launches its most luxurious off-roader yet. Natalie Neff Wed, May 13, 2026 at 2:42 PM PDT Ineos Automotive has introduced a new top-trim version of its retro-styled off-roader, unveiling the Grenadier Trialmaster X, calling it the "most capable and best-equipped" model yet. Ineos says the Trialmaster X blends the hardcore off-road hardware of the existing Trialmaster with a lot of the luxury and comfort features found on the more road-focused Fieldmaster model. Among its premium features are heated leather-trimmed Recaro seats, higher-grade carpeting, safari roof windows, and an expanded suite of cameras and driver-assistance technology. "Building on the significant enhancements introduced for 2026, Trialmaster X is the pinnacle all-rounder," Ineos Automotive CEO Lynn Calder said in the company's launch announcement. "The ultimate combination of off-road toughness, premium day-to-day comfort and intrepid spirit." As with every Grenadier, the Trialmaster X is a body-on-frame truck with permanent four-wheel drive, locking front and rear differentials, BFGoodrich all-terrain tires, and a raised air intake designed for deep-water crossings. Power comes from BMW-sourced turbocharged inline-six gasoline or diesel engines paired with an eight-speed automatic transmission, and it comes in either SUV or Quartermaster pickup configurations. Ineos hopes to extend the appeal of the Grenadier brand beyond its hardcore in-the-know buyers, pitching itself at the end of the market that values off-road bona fides but perhaps cares more about its suburban profile. In this regard, the Trialmaster X is targeting shoppers of such vehicles as the Land Rover Defender, Mercedes-Benz G-Class, and high-end Jeep Wrangler variants. Since launching the Grenadier in 2022, Ineos has expanded its lineup with a slew of special editions and constant updates. The 2026 models received revised steering, updated safety systems and cabin improvements aimed at making the rugged SUV easier to live with day-to-day. Pricing for the Trialmaster X starts at $85,995 for the SUV and $91,395 for the Quartermaster pickup.

Ineos eyes A US factory, and the pickup's $84,400 price tag explains why. The British company is again working on a smaller, entry-level model previewed in 2024 by the Fusilier 56 minutes ago * Ineos wants to sell up to 250,000 vehicles annually by the early 2030s. * Demand for the Grenadier and Grenadier Quartermaster is on the rise. * The Quartermaster is subject to the 25 percent 'chicken tax' in the US. Ineos Automotive has been considering a US factory for several years, and with expansion plans taking shape, America is moving higher on its agenda. While it has not committed to local production, the company aims to grow global sales, aided in part by a smaller, more affordable model known as the Fusilier. The British company, founded by chemicals billionaire James Ratcliffe after Land Rover killed off the previous-generation Defender, currently sells its Grenadier SUV and Grenadier Quartermaster pickup in more than 50 markets worldwide. The US accounts for about 60 percent of its sales and is expected to play a pivotal role as the company targets annual volumes of between 200,000 and 250,000 by the early 2030s. "With our models having a huge appeal to the U.S. market, we should make it there, and that would make the most sense to us," Ineos chief executive Lynn Calder told CNBC. "So, absolutely, we are fully looking at options for producing in the U.S." The Answer To Tariffs And Taxes During the first quarter of this year, Ineos reports it received 20 percent more orders than in the same period last year. Interest in the Grenadier has grown among fleet buyers, particularly in Germany, Spain, and France, where it is used for fire and rescue services, and in the US, where it has found a role as a rental vehicle. The competitiveness of the Ineos Grenadier Quartermaster is constrained by the 25 percent chicken tax on imported trucks. Prices currently start at $84,400, though local production could bring that figure down considerably. Forming a car company isn't easy, and making one profitable is even harder. While Ineos Automotive has yet to reach profitability, Carter says it's on track to "make it to breakeven," without needing "very much more sales." "We've been quietly getting on, building a company, getting things right, learning as a new startup... to get to the stage where we're ready to grow," Ineos chief commercial officer Mike Whittington added. "And that's kind of where we are now." Ineos had put its smaller Fusilier SUV on ice in mid-2024, citing a drop in interest in all-electric SUVs like it. However, the firm recently said it's now actively pursuing a model to sit below the Grenadier, likely to take the shape of the Fusilier.