Public Relations Manager – Sports
About the job
- At least 5 years of experience in a public relations agency or integrated communications field.
- Familiarity with the Chinese media environment, including traditional media, digital media, and social platforms.
- Strong Chinese and English verbal and written language ability.
- Strong content writing and logical communication skills.
- Ability to manage multiple projects concurrently.
- Strong client communication and relationship management skills, with a strategic perspective.
- Genuine interest in sports and related lifestyle, or a long-term participation habit.
- Stay informed about sports industry trends, brand activity, and changes in consumer culture.
- Ability to take responsibility and drive projects through completion.
- Ability to work in a fast-paced environment and execute effectively under pressure.
- Handle day-to-day public relations for the brand to continually improve its media visibility and reputation.
- Build, maintain, and expand long-term relationships with media, editors, and key opinion leaders in sports, fashion, lifestyle, industry, and finance.
- Proactively identify and advance media topics and communications opportunities.
- Write and deliver communications materials, including press releases, speeches, media Q&A and key messages, in-depth content, and proposal-support documents.
- Monitor media coverage, summarize communications performance, prepare reports, and recommend actionable improvements.
- Serve as the client's day-to-day contact, ensuring communication is timely, clear, and professional, with strategic consideration.
- Understand client briefs, develop clear communications approaches, and participate in campaign planning and creative development.
- Participate in or lead campaign strategy development and content creation.
- Manage overall project execution and schedules to ensure high-quality delivery.
- Manage in-person events, including press conferences, media events, and experiential projects.
- Coordinate with media, platforms, and third-party resources to advance cross-industry partnerships and co-created content.
- Manage celebrity and key opinion leader collaborations, including selection, communication, execution, and performance oversight.
- Complete project reviews and summary reports, communicating campaign performance and recommendations for improvement.
- Experience with sports, sports brands, or lifestyle brands is preferred.
- Experience organizing events involving athletes visiting China is a plus.
- Experience with key opinion leader or celebrity collaborations and resource integration is preferred.
About the company
Assembly is a marketing and communications agency that works with Microsoft worldwide, blending strategy, creative, earned media and paid media to grow brand impact. It uses AI-powered processes to streamline collaboration and efficiency while guiding campaigns across brand social, Modern Life and Devices, Xbox, LinkedIn, and corporate communications. The team draws on brand and social strategy, integrated marketing, B2B marketing and tech to turn ideas into active brands from start to finish, across multiple channels. Its goal is to help Microsoft tell its story and empower people and organizations to achieve more by delivering clear, action-oriented campaigns that raise executives’ visibility and influence stakeholders.
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
Seattle, Washington
Founded
2015
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Simplify's Take
What believers are saying
- June 2026, Edelman appointed Kenny Gold to deepen creator and social offerings.
- May 2026, Edelman reshuffled EMEA leadership and added Julian Payne and Justin Westcott.
- August 2026, Edelman kept winning recognition, leading Asia-Pacific SABRE nominations with 23 entries.
What critics are saying
- March 2026 layoffs cut about 300 Edelman employees and shut several brands.
- Assembly’s Microsoft concentration creates catastrophic dependency if Microsoft rebids or in-sources work.
- July 2026 exits of Mainardo de Nardis and Ed Williams signal unstable leadership.
What makes Daniel J Edelman Holdings unique
- Assembly Media is Microsoft’s dedicated agency, serving Xbox, Surface, Microsoft 365, and Windows.
- DJE Holdings combines Edelman, Zeno, UEG, and Ruth into one integrated network.
- Edelman expanded creator marketing in 2026 with Kenny Gold as Global Chief Creator Officer.
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Benefits
- Hybrid Work Options