MOO brings brands to life in a sustainable way, with a range of remarkable print and merchandise products. We combine design, technology, manufacturing and service, so that people can connect in memorable ways. Not online but out there, in real life.

We started in 2004. Since then we’ve built an award-winning and much-loved brand, with customer satisfaction and Trustpilot ratings that make most businesses want to give up and hire an army of review bots. We’ve got half a million customers, mostly small and medium businesses in North America, the UK, and Europe – businesses that, like us, get all excited about putting something real and beautiful into people’s hands. Does that make us nerds? Probably, and we’re ok with that.

We’ve been given the highest business award in Britain, ‘The Queen’s Award for Enterprise’. Backed by venture capital, we’re part of Tech Nation’s ‘Future Fifty’, recently passing $1bn in lifetime revenue, and featuring in the Guardian’s top 10 UK start-ups list. Ok, we’ll stop bragging now.

Today, we’re more than 400 people with our global HQ in London, UK, while we also have premises in Dagenham. In the US, you’ll find us in Boston, MA, as well as East Providence, RI and Denver, CO and with our most recent office expansion in Cape Town South Africa.

We're a team of data engineers and analytics engineers running the platform that brings together data from our e-commerce, manufacturing, fulfilment, and finance systems.

We build on a modern, warehouse-native stack — Snowflake, dbt, and Dagster — and we're working towards a governed semantic layer so trusted metrics are defined once and consumed everywhere: dashboards, self-service tools, and AI assistants.

This role exists to own analytical domains end-to-end. Defining their metrics in the semantic layer with stakeholders, data modelling in dbt, and making sure a KPI resolves to the same trusted answer wherever it's consumed.

The person we want

You're an analytics engineer or data analyst with a rounded experience in data modelling and engineering practice.

You possess excellent communication skills, with the ability to articulate complex technical concepts to non-technical stakeholders.

You have strong business acumen and instinct, enabling you to challenge metric definitions to ensure they reflect real business outcomes

You hold an honest, practical view about AI. You're enthusiastic about what governed, semantically-modelled data makes possible, but rigorous about validation and approach new capability with a healthy skepticism (but not cynicism).

Responsibilities

Partner with stakeholders across operations, commercial, finance, and supply chain to design data models and unlock analytic capabilities
Define metrics, dimensions, and business logic in the semantic layer (dbt Semantic Layer / Snowflake semantic views)
Deliver reporting through our BI tooling (currently Tableau) with a tool-agnostic mindset, and reduce duplicated or conflicting outputs.
Curate and validate governed datasets and semantic models for AI/natural-language consumption, acting as the accuracy bar for AI-generated analysis.
Champion healthy self-service and data literacy heading in the directon of fewer, better, trusted outputs
Review others' work constructively and contribute to the team's modelling standards.
Demo new features and train business stakeholders when required

About you

Strong SQL and production dbt experience
Production experience on a cloud warehouse with Git-based, review-first workflows
A track record of defining metrics with stakeholders and delivering outcomes people rely on
Can demonstrate sound judgement about where logic should live - e.g. in semantic layer or BI layer
Demonstrable interest in how data analytics is changing alongside AI, and developing own skillset

Nice to have's

Semantic layer tooling in production
Natural-language/AI analytics tools (e.g. Cortex Analyst or similar) or preparing data for LLM consumption.
Experience rationalising dashboard estates or migrating BI logic downstream
E-commerce, manufacturing, or subscription business domains

What’s it like to work at MOO?

MOO’s the kind of workplace where you can really be yourself. Dye your hair purple. Hit the sofa with your laptop. Whatever helps you feel comfortable and happy at work. We want to help you grow in your career and set you up for success – while also recognising the importance of a healthy work/life balance.

That’s why we offer 25 days holiday rising by one day for each year here (for 5 years), a matched pension scheme, and paid parental leave. We’ll offer you private healthcare, life insurance, a season ticket loan, and a cycle to work scheme. We also offer flexible work schedules with hybrid and remote working for certain roles as well as a Work From Anywhere program.

Diversity Statement

We are working hard to create a representative, inclusive and super-friendly team, because we know that different experiences, perspectives and backgrounds make for a better workplace. And that creates a better experience for our customers. MOO doesn’t discriminate on the basis of race, colour, religion or belief, gender, national origin, age, sexual orientation, marital status, disability or any other protected class.

As a design and technology company we have a desire and a responsibility to build a business that represents the world around us. So we strive to create a values-driven, purposeful and highly empowered organisation that we are all proud to work for. And we are committed to continuous investment in building an open and inclusive environment, welcoming a diverse audience of candidates who see themselves working and thriving at MOO. Therefore, we’d like to invite you to complete this optional survey to help us evaluate our inclusion and diversity efforts. Completing this form is entirely voluntary and if you decide not to it won’t in any way affect your job application. We keep the information separate from your application and it is kept secure and confidential, it is only used to better our inclusion and diversity efforts. By submitting this information, you consent to MOO's processing of it for these purposes.

About the company

Moo is an online print and design company that makes customized branded products. It designs, manufactures, and sells items like business cards, notebooks, stickers, packaging, and promotional goods, all tailored through an easy-to-use online platform where customers choose templates and personalize designs. The company differentiates itself by prioritizing high-quality materials and aesthetics, ensuring products not only work well but also enhance a brand’s image. It also emphasizes sustainable and ethical practices in sourcing materials and manufacturing. Moo’s goal is to help brands communicate their identity clearly through well-crafted printed products while growing its global presence from its UK and US locations.

Company Size

501-1,000

Company Stage

Debt Financing

Total Funding

$9M

Headquarters

London, United Kingdom

Founded

2006

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Simplify's Take

What believers are saying

MOO launched new Sticker lineups and expanded branded merch throughout 2025.
MOO opened a Cape Town hub in 2025, increasing operational reach.
Newsweek and Statista named MOO a 2026 Best Customer Service provider.

What critics are saying

Canva, Vistaprint, and online print rivals commoditize design, squeezing MOO's premium pricing.
Rapid product launches and partner-brand additions raise quality failures and inventory complexity.
If branded merch slows, MOO collapses back into low-growth business cards.

What makes moo unique

FSC-certified, design-led printing lets MOO charge premium prices in branded merch.
MOO combines in-house product design, manufacturing, and fulfillment across UK and US sites.
Extended partner-brand drinkware with Stanley, Fellow, and Owala widens its premium assortment.

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Benefits

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
401(k) Retirement Plan
401(k) Company Match
Paid Vacation
Flexible Work Hours
Remote Work Options
Hybrid Work Options
Commuter Benefits
Parental Leave

Growth & Insights and Company News

Headcount

6 month growth

1 year growth

2 year growth

MOO

Nov 25th, 2024

Femme Lead x MOO: merchandise with meaning

To bring their vision to life, Femme Lead partnered with MOO, creating Bespoke Branded Merchandise and print products that added lasting value to the attendee experience.

MOO

Oct 11th, 2023

'The best business card printing service' - MOO in the New York Times Wirecutter

Recently, MOO was featured in the New York Times Wirecutter 's review of the Best Business Card Printing Services.

MOO

Jun 16th, 2023

HOW WE MAKE IT

Last year Moo, Inc. introduced paid additional Family Centric leave, which includes leave for fertility treatment, pregnancy loss and neonatal care.

Digital Journal

May 19th, 2023

Reusable Water Bottles Market Industry Overview See Huge Growth: 2032: CamelBak Products, LLC,BRITA GmbH, Klean Kanteen, Inc

In September 2021 MOO Inc., a digital print and design company, launched the MOO Water Bottle to help them extend the brand into the premium category.

Hypepotamus, Inc.

Apr 3rd, 2023

4 Ways Brands Can Boost Customer Experience With Supply Chain Tech

8. You must stand out to survive in this world of booming ecommerce brands. And part of surviving is understanding that the customer is king. Customer experience has emerged as one of the leading drivers of success for brands that sell online. Leveraging supply chain technology can help you meet — and exceed — customer needs and expectations, winning you customer loyalty and repeat revenue. . There are four common touchpoints where the supply chain and customers intersect: discovery, purchasing, delivery and returns

moo

Senior Analytics Engineer

About the job