Brand Manager

Salary Range:

€44,400.00 - €59,200.00

All Compensation will be determined commensurate with demonstrated experience.

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You’ve built experience, now use it where bold ideas meet real impact. At Opella, we’re challenging how self-care works for millions of people and need leaders and experts ready to shape what’s next.

About the Job

As our Buscopan Brand Manager, you will play a key role in driving the growth, performance, and long-term success of one of our most iconic brands.

Working within a cross-functional team and in close partnership with both local and global stakeholders, you will lead the defi nition and execution of brand strategies that strengthen consumer preference, accelerate market share growth, and deliver sustainable business results.

You will combine strategic thinking, analytical expertise, and strong collaboration skills to turn market insights into impactful marketing initiatives.

You will also champion brand purpose and sustainability, ensuring that every activity supports our mission of making self-care simpler, more accessible, and more meaningful for consumers.

Lead the growth and development of Buscopan portfolio by creating and executing effective brand strategies and marketing plans.

Drive consumer and healthcare professional engagement through impactful communication and promotional activities.

Work closely with regional and global teams to align local initiatives with broader business objectives.

Monitor brand performance and market dynamics, translating insights into actionable growth opportunities.

Embed sustainability, social impact, and responsible business practices into brand plans and decision-making.

Foster collaboration across functions and inspire stakeholders around a shared vision for brand success.

Main Responsibilities

• Develop and implement brand strategies that drive sales growth, market share gains, and consumer preference while ensuring compliance with local regulations and company guidelines.
• Analyze market trends, competitive activity, consumer behavior, and healthcare professional insights to identify opportunities and inform strategic decisions.
• Defi ne and execute integrated marketing and communication plans, optimizing the marketing mix across consumer and professional audiences.
• Continuously monitor brand performance and campaign effectiveness, adapting plans, messages, and channels to maximize business impact.
• Manage and optimize the brand portfolio, identifying opportunities for innovation, portfolio enhancement, and profi tability improvement.
• Collaborate with cross-functional teams, including Sales, Medical, Regulatory, Supply Chain, and Global Marketing, to successfully deliver business objectives and product initiatives.
• Support budget planning and management across sales, advertising, and promotional investments, ensuring effi cient resource allocation and strong return on investment.
• Engage and support the fi eld force through training, communication, and tailored initiatives that strengthen brand advocacy and execution excellence.

About You

• Experience in Marketing, Trade Marketing, Medical Marketing, or a related commercial role, ideally within Consumer Healthcare, OTC, FMCG, or Healthcare sectors.
• Strong analytical skills with the ability to interpret market and business data and translate insights into effective strategies and business plans.
• Solid understanding of brand management principles, marketing fundamentals, budgeting, and forecasting.
• Knowledge of OTC market dynamics, consumer healthcare trends, and competitive environments is highly valued.
• Proven project management skills with the ability to coordinate multiple stakeholders and priorities in a fast-paced environment.
• Excellent communication, relationship-building, and cross-functional collaboration skills.
• Positive, proactive, and adaptable mindset with strong teamwork and leadership capabilities.
• Degree in Marketing, Business Administration, Economics, or a related fi eld.
• Fluency in English and Italian are required.

Why Join Opella?

This is more than the next step in your career, it’s a chance to lead change and help reinvent self-care for the world. If you’re ready to challenge, inspire and deliver impact that matters, we’re ready for you.

We are challengers. We are Opella.

About Us:

Opella is the self-care challenger with the purest and third-largest portfolio in the Over The Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.

Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting.

At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.

As a globally certifi ed B Corp company, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com.
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