Brand Manager - Crafts, DTC E-commerce

At Foxelli, we’re building more than e-commerce brands - we’re building a tribe of thoughtful humans: AI enthusiasts, curious builders, and ambitious minds who care about doing meaningful work together. Ten years in, our D2C brands reach millions and generate over $20M annually. Our focus stays simple: create products customers love and a team that actually enjoys building them.

If you love to learn, experiment, think boldly, make decisions, and build things that matter -you’ll feel at home with us..

The role

We're hiring a Brand Manager to own This Month's Craft end to end, with churn as your main KPI. This Month's Craft is a monthly craft subscription box with two tracks: Creative (relaxing, artistic crafts) and DIY (practical, skill-building crafts).

Your biggest lever on churn is the box: finding, testing, and approving crafts that subscribers love and actually finish. You'll also analyse who we acquire, how the cancellation flow and failed-payment recovery perform, and work closely with customer service and analyze customer feedback. Just as important: you dig into why things happen and check whether each change actually worked. We need your product judgement and your ownership.

Key responsibilities

• Find, test and approve the crafts. Own the box pipeline for both tracks. Scout craft ideas, order samples, make every kit yourself, and approve or reject it.

• Own kit quality. Every kit must be finishable at its stated level: clear instructions, the right tools and materials, nothing missing, packaging that survives shipping. Catch problems before a box ships, not in the reviews.

• Plan the box calendar. Balance variety, seasonality and difficulty across Creative and DIY, within the cost-per-box target.

• Learn from subscribers. Read and summarize reviews, CS tickets, community posts and cancellation reasons every month, and use them to shape the boxes.

• Own churn. It's your main KPI. Understand what drives it by box, channel and track, and act on it.

• Protect acquisition quality. Work with performance marketing on channels and first-box offers, and avoid offers that attract one-box buyers.

• Keep the subscription running smoothly. Own the cancellation flow (reasons, offers, copy) and failed-payment recovery, with saves that still hold a month later.

• Stay aligned with Customer Service. Turn recurring ticket themes into fixes, and close the loop with CS when they ship.

Skills & experience

Must have

• 1+ years in consumer product development, merchandising or brand management, ideally with craft kits, hobby products or subscription boxes.

• A track record of products you chose or developed, and how customers responded: ratings, sell-through, repeat purchases, returns.

• A hands-on maker. You craft yourself, and you can make a kit and judge its difficulty, instructions and quality.

• Supplier experience: sourcing samples, negotiating, and working to cost targets and lead times.

• Taste grounded in customers. You use reviews and feedback to decide, not only your own preferences.

• Ownership across teams. You push work through with marketing, CS, design, inventory and operations without being chased.

• Comfort with numbers. You can read a retention table and question a figure that looks too good, connect reason with outcome based on numbers

• Clear written and spoken English.

Nice to have

• Experience running a subscription box.

• Experience writing craft instructions.

• An active presence in craft communities or social media.

• Experience with Shopify.

• Spreadsheet analysis skills.

THE RECRUITMENT PROCESS

1. Apply - A simple form that helps us know who’s stepping into our world.

2. Ribbon AI Interview - Ribbon is a short, guided video step that helps us understand your thinking style in a calm, private space.

3. Test Task

4. Interview -A conversation with your manager to feel the work chemistry, get to know each other, and explore what we could build together.

FIXED SERVICE FEE

Up to € 2300 euros after taxes, depending on yourskills, competencies, and experience.

❕Please note that this role is based on a contract/freelance agreement.

ELIGIBILITY & LOCATION REQUIREMENTS

❕This role is 100% remote.

At Foxelli Group, our team operates primarily in the Eastern European Time Zone (EET), which is UTC+2 and UTC+3. We also use Revolut for payments, so we are open to hiring candidates in countries where Revolut payments are supported.

• For full-time roles, we expect hires to be available during at least 5 hours of typical working hours in the EET time zone to ensure effective collaboration and communication.

  This requirement does not apply to part-time roles.