T

TikTok

Short-form video platform with ads

Product Operations Specialist

Full-Time
$108k - $208.8k/yr+ Discretionary bonuses/incentives + Restricted stock units
Mid
Bachelor's
San Jose, CA, USA
In Person
ProductProduct Management

About the job

Requirements
  • A bachelor's degree or equivalent practical experience.
  • Strong written and verbal communication skills in English, including explaining problems, proposals, and tradeoffs clearly to technical and nontechnical stakeholders.
  • Experience in product operations, product management, strategy and operations, or a related role.
  • Product sense, including uncovering user needs, evaluating product workflows and usability, making reasoned prioritization recommendations, and communicating solutions through requirements, process flows, or lightweight prototypes.
  • Working knowledge of the product development lifecycle, including requirements definition, solution design, engineering collaboration, testing, launch, and iteration.
  • Strong analytical and structured problem-solving skills, including distinguishing symptoms from root causes and translating complex business problems into actionable improvements.
  • Proficiency with data analysis tools and experience defining metrics, interpreting results, and combining quantitative analysis with qualitative insights to recommend actions.
  • Ability to independently drive projects across teams, manage timelines and dependencies, and take ownership of delivery quality and outcomes.
Responsibilities
  • Identify and translate user needs by developing a deep understanding of LIVE governance workflows and synthesizing stakeholder feedback, user insights, case reviews, and data to define problems, assess impact, and inform product priorities.
  • Shape and deliver product improvements by translating business needs into actionable requirements, workflow diagrams, and lightweight prototypes; partner with Product, Engineering, and QA on requirements reviews, user acceptance testing, and release readiness; and independently drive scoped improvements.
  • Drive product launches and adoption by developing and executing rollout plans, delivering user training, creating practical documentation, monitoring adoption, identifying barriers to use, and helping teams integrate products into daily workflows.
  • Measure performance and guide iteration by defining success metrics, maintaining dashboards for product usage, governance outcomes, and operational efficiency, investigating performance changes, evaluating launch results, and recommending improvements grounded in data and case analysis.
  • Own cross-functional execution by aligning stakeholders on goals, deliverables, ownership, and milestones; managing dependencies; surfacing risks; and resolving blockers to deliver measurable results.
  • Build scalable operating practices by establishing repeatable processes for gathering requirements, managing feedback, and resolving issues; maintaining playbooks and knowledge resources; and applying AI and automation to improve operational quality and efficiency.
Desired Qualifications
  • Experience with livestreaming, content platforms, Trust & Safety, or platform governance.
  • Experience operating internal platforms, enterprise software, or AI products, including launches, user enablement, and adoption improvement.
  • Proficiency in SQL and experience using business intelligence tools to independently query, analyze, and visualize data.
  • Hands-on experience applying AI or automation to operational workflows, and familiarity with agentic AI systems, including workflow design, tool integration, and evaluation of output quality and operational impact.

About the company

TikTok is a short-form mobile video platform that allows users to create, discover, and share vertical videos. The app uses an algorithmic feed to surface content personalized to each user, while advertisers can run in-feed ads, branded hashtags, and sponsored challenges, with a Business Center to plan and measure campaigns. The platform differs from competitors through a large global creator community, integrated marketing tools, and rapid trend cycles that drive high engagement. Its goal is to inspire creativity and bring joy by helping people express themselves and giving brands a direct way to reach a broad audience.

Company Size

10,001+

Company Stage

Grant

Total Funding

$740K

Headquarters

Santa Monica, California

Founded

2016

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Simplify's Take

What believers are saying

  • TikTok Shop generated about $15.8 billion in U.S. sales in 2025.
  • October 2026 AI shopping tools and one-click checkout deepen in-app monetization.
  • TikTok One Pay's sub-30-day creator payouts strengthen brand and creator supply.

What critics are saying

  • August 2026 layoffs cut 325 U.S. roles, weakening moderation and commerce execution.
  • The U.S. joint venture still faces national-security scrutiny over algorithm licensing and control.
  • A future U.S. divestiture deadline or ban would break TikTok's American growth engine.

What makes TikTok unique

  • ByteDance's recommendation engine still drives unmatched discovery and creator reach globally.
  • TikTok Shop, One Pay, and Ad Network fuse content, commerce, and advertising.
  • Local partnerships with IMDA, Roar AdX, and Converge embed TikTok into markets.

Help us improve and share your feedback! Did you find this helpful?

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Paid Holidays
  • Paid Sick Leave
  • Paid Vacation
  • Parental Leave
  • Wellness Program

Growth & Insights and Company News

Headcount

6 month growth

20%

1 year growth

20%

2 year growth

20%
Bloomberg Línea
Oct 20th, 2026
Australia plans to sue Meta and TikTok over failures in age controls on their platforms.

Australia plans to sue Meta and TikTok over failures in age controls on their platforms. Australian legislation requires platforms to prevent under-16s from having social media accounts. The regulator is investigating five companies and preparing evidence to take them to court. By Angus Whitley October 20, 2026 | 02:40 AM Bloomberg - The Australian government plans to sue Facebook, TikTok and other major digital platforms over alleged non-compliance with a national ban on social media use for under-16s, communications minister Anika Wells said in an interview. The country's online safety regulator, the eSafety Commissioner, said in March that it was investigating Facebook and Instagram, both owned by Meta Platforms Inc. (META), as well as TikTok, Snapchat and YouTube, for possible breaches of the law. The legislation requires companies to take reasonable measures to prevent underage users from having social media accounts, as part of an initiative to protect them from harmful content on the internet. Asked on Monday in an interview in Sydney whether legal action against the five platforms could be expected, Wells replied: "Yes." She added: "It is not a decision for me, but I would expect it." An eSafety report published in July found that most underage social media users were able to keep their accounts or create new ones, largely due to the lack of effective age controls on the platforms. Since Australia's ban, the world's first, came into force almost a year ago, the government has doubled the maximum penalty for non-compliance to A$109.2 million (US$76 million). The government has also given eSafety Commissioner Julie Inman Grant greater investigative powers, including the power to require documents from social media platforms and to summon current or former employees to answer its questions. "It now has more powers to gather the evidence it needs to take those five companies to the Federal Court," Wells said. "It is currently using those powers to prepare its case." Spokespeople for Meta and eSafety did not immediately comment. Representatives for Snap Inc. (SNAP), owner of Snapchat; TikTok and its owner, ByteDance Ltd.; and Google, YouTube's parent company, did not immediately respond to emails requesting comment on the minister's statements. The eSafety Commissioner is an independent regulator, although it is part of the government and is accountable to the Australian Parliament through the communications minister, a role currently held by Wells. Last week, Wells said companies are not doing enough to comply with age restrictions on social media. "The law is not failing; it is the platforms that are not complying," Wells said in an October 15 speech to the National Press Club. "We will not hesitate to hold technology companies accountable." Read more at Bloomberg.com

SalesTech Star
Oct 19th, 2026
Shoplazza collaborates with TikTok to bring product discovery closer to purchase.

Shoplazza collaborates with TikTok to bring product discovery closer to purchase. The collaboration supports TikTok's new agentic commerce experiences, with a focus on helping merchants turn customer interest into sales. Shoplazza, an AI-native commerce operating system, recently announced it is working with TikTok to support new agentic commerce shopping experiences. The collaboration reflects a shared focus on shortening the path from product discovery to purchase and helping merchants make more of the demand their content and advertising generate. TikTok introduced Buy Direct and Shopping Assistant on October 5, naming Shoplazza among its commerce and payment partners. Buy Direct lets consumers buy directly from brands within TikTok, without being redirected to an external storefront. It uses Universal Commerce Protocol (UCP) to connect with merchant systems, while brands remain the Merchant of Record. Shopping Assistant answers product questions using merchant-supplied information on product pages within TikTok's in-app browser. Shoppers can get the details they need before proceeding to checkout on the merchant's website within the same browser. For merchants, a shorter purchase journey can help protect the value of their customer acquisition spending. Redirects and repeated forms add friction just as a shopper is ready to buy. Losing that purchase means losing potential revenue after already paying to attract the customer. "As platforms automate more decisions, performance increasingly depends on how well data, creative and checkout work together," said Chao Xu, Director at Shoplazza. "TikTok's new shopping experiences make it easier to buy while interest is fresh, helping merchants turn that interest into revenue and use each transaction to inform smarter marketing decisions." Shoplazza sees these developments as part of a broader convergence between advertising platforms and commerce infrastructure. From transaction data sharing and Instant Pages to Buy Direct, the opportunity is to help algorithms understand completed purchases more accurately while making it easier for shoppers to follow through. The collaboration builds on an established relationship. Shoplazza's merchant admin already supports catalog syncing, TikTok Pixel and Events API setup. In May, it was the sole winner of the TikTok Partner Innovation Award for Innovation in Marketing Technology - Commerce. In July, it joined the first group of TikTok for Business Agentic Hub partners, introducing AI Skills that connect store data and business insights with TikTok's advertising intelligence.

PR Newswire
Oct 19th, 2026
Shoplazza partners with TikTok on Buy Direct and Shopping Assistant agentic commerce tools

Shoplazza, an AI-native commerce operating system, is working with TikTok to support its new agentic commerce shopping tools. The aim is to shorten the path from product discovery to purchase. TikTok introduced Buy Direct and Shopping Assistant on October 5, naming Shoplazza as a commerce and payment partner. Buy Direct lets users buy from brands inside TikTok without being sent to an external storefront. Brands remain the Merchant of Record. Shopping Assistant answers product questions using merchant-supplied information, before shoppers check out on the merchant's site in the same browser. "TikTok's new shopping experiences make it easier to buy while interest is fresh," said Chao Xu, director at Shoplazza. The partners already work together. In July, Shoplazza joined TikTok for Business's first Agentic Hub partner group.

QED.ng
Oct 17th, 2026
Peller to table banned Nigerian accounts during claimed TikTok UK visit.

Peller to table banned Nigerian accounts during claimed TikTok UK visit. October 17, 2026 Nigerian content creator and streamer Habeeb Hamzat, popularly known as Peller, has said TikTok invited him to visit its office in the United Kingdom next week. Peller disclosed this during a livestream while thanking his followers for helping him gain recognition on the platform. He said he planned to use the visit to raise issues affecting African users, including how TikTok operates on the continent and accounts that have been banned. He said, "Guys, God bless you all so much. You've made TikTok recognise me, and TikTok has invited me to its office in the UK next week. You've taken me to another level. I love you all so much. This is huge! I haven't even gained that many followers yet; I'm just getting started. Don't worry, when I get there, I'll tell them everything about Africa, how TikTok operates in Africa, and all the banned accounts. I have a lot to tell them." Peller, who has more than 17 million followers on TikTok, has built a large audience through livestreams and entertainment content. The 21-year-old creator previously revealed that he bought his TikTok account for N100,000 when it had about 30,000 followers. He said he later grew the account to more than 17 million followers through his content and livestreams. Peller has also attracted attention beyond his online career this year. He married fellow content creator Jarvis, whose real name is Amadou Aminata, in a white wedding ceremony in Lagos in August. Discover Events He has remained active on TikTok, where his livestreams and collaborations with other personalities have continued to attract large audiences. While Peller said TikTok invited him to its UK office, the platform has not publicly confirmed the invitation or disclosed details about the planned visit. TikTok has continued to expand its operations in the United Kingdom, with the company announcing plans to increase its workforce in the country. Discover more News Article Subscription

Interspace Music
Oct 16th, 2026
Music industry hires: Revolution Records, Pipeline and Hybe.

Music industry hires: Revolution Records, Pipeline and Hybe. Revolution Records, Pipeline and Hybe have appointed new leaders, while Universal Music Group has begun another round of layoffs in the US and UK. October 16, 2026 Revolution Records and Pipeline have appointed new leaders as music companies announce changes across label management, distribution and artist services. The appointments coincide with another round of US and UK layoffs at Universal Music Group (UMG) under its long-planned cost-cutting initiative. Revolution Records and Pipeline appoint leaders. Revolution Music Group has appointed Allen Wollard president of its newly created Revolution Records division. Wollard previously headed Sunshine Entertainment Associates. Ben Katovsky, formerly chief executive officer (CEO) of Recognition Music, has become CEO of Matt Spetzler's Pipeline. Angry Mob's AM2 creative sync division has hired former SILO: Music executive Liddy Clark as manager of creative sync, trailers. Universal cuts roles across the US and UK. Executives leaving UMG include: * Jim Roppo, CEO of Republic Records. * Tunji Balogun, CEO of Def Jam. * Ben Mortimer, president of Polydor Label Group. * Sam Riback, Interscope co-president and head of pop and rock artists and repertoire (A&R). Some departing executives are moving into consulting positions. Roppo has joined Warner Records Group as vice chairman. The cuts reportedly also affect at least eight people at MCA: * Robert Femia, chief operating officer (COO) and executive vice president (EVP) of business and legal affairs. * Miranda McDonald, senior vice president (SVP) of promotion, who was promoted in March. * Taylor Viegut, vice president (VP) of e-commerce. * Regional promotion executives John Trapane, Donna Passuntino, Ashley Knight and Shannon Hogan. * Houston Gaither, director of radio marketing. Rebecca Allen, Universal Music UK's chief artist and strategy officer, has also left after nearly 30 years with the company. Believe, Pophouse and Hybe expand leadership teams. Believe has promoted Viktoria Siniavskaia to president for Europe, the Middle East and Africa (EMEA). She has worked at the company for 15 years. Pophouse has appointed Nikos Antoniou senior vice president of artist brand and audience growth. Antoniou previously led music streaming and commercial partnerships for EMEA at TikTok. Hybe has promoted Juan Arenas, previously chief operating officer of Hybe Latin America, to president of its Global Label Services division. The division has also appointed: * Nicole Csabai, a former Interscope revenue executive, as senior vice president of global distribution. * Melissa Victor, formerly Sony Music's senior vice president of publicity, as executive vice president of global artist services. Mohnish Sani, managing partner at SuMoSan Ventures, is now officially head of strategy and growth at Hybe Americas. In the role, Sani intends to "accelerate long-term growth and build new creative and commercial opportunities across the region." Goldman sachs raises music forecast, flags AI risks for labels. October 16, 2026