Senior Marketing Manager - Series Marketing

Description

Amazon MGM Studios is the home for talent, creating and producing Original films and television series for a global audience. Original series premiere exclusively on Prime Video, which is available in more than 240 countries and territories worldwide. Amazon MGM Studios also produces and acquires Original movies for theatrical release and exclusively for Prime Video.

Amazon MGM Studios Series Marketing is seeking a highly motivated, results-oriented Senior Marketing Manager with a passion for developing high impact marketing campaigns that reach millions of customers globally. You'll be responsible for executing consumer campaigns on- and off-Amazon that build awareness for and deeper engagement with Prime Original Series. You will lead the development of integrated go-to-market plans to launch and sustain engagement for Prime Original Series, and guide cross functional teams to develop best in class integrated programs that drive awareness, conversation and viewership. As a Senior Marketing Manager, you'll have a proven track record for driving results for global campaigns, including working autonomously to set roadmaps, goals, and have substantial experience working with executive producers and industry partners. As a multifaceted leader, you possess a blended balance of strategist, brand builder, creative instinct/acumen, project manager, producer, industry expertise, franchise manager and analyst. Critical to success will be relationship building and an ability to coordinate campaign rollouts on a global scale.

Key job responsibilities
- Lead and support overall global strategy for consumer marketing for Prime Original Series, including creation of goals, approach, positioning, and overall communication and engagement strategy
- Drive 360 campaign planning in the US across all channels (e.g. social, digital, Amazon owned channels, TV, in-theater, print, out-of-home and PR)
- Work collaboratively with creators, showrunners, producers and international teams to ensure overall global success
- Align closely with research teams to lead priority consumer insight studies
- Create and own goals and performance metrics for campaigns; monitor regularly to understand effectiveness of strategy and creative, making recommendations for continuous improvement
- Act as a leader and “catalyst” who inspires others to deliver bar-raising, best in class ideas and plans at a global scale, eliminating barriers that may work against this
- Bring big ideas to the table, obtain buy-in and effectively and efficiently implement ideas at scale
- Measure outputs against internal and external measures and deliver continuous improvement
- Present to senior leadership regularly to update on key metrics and progress to goals; set mechanisms to operationalize timely global status updates for titles
- Cultivate positive relationships with companies, talent, executive producers, external studios and other relevant global stakeholders to forward our position

Basic Qualifications

- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages
- Experience communicating results to senior leadership

Preferred Qualifications

- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
- Experience working with Executive Producers, including relationship management, selling through of strategy and ensuring effective partnership between the Marketing and Producing teams

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.