Full-Time

Creative Director

Writing

Updated on 9/4/2026

Huge

Huge

1,001-5,000 employees

Designs digital products for global brands

Compensation Overview

$130k - $169k/yr

Remote in USA

Remote

Remote within the United States; not available for hire or work in New Mexico or Hawaii.

Category
Growth & Marketing (1)
Required Skills
Product Management

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Requirements
  • 10+ years of writing leadership experience within premier agencies or in-house creative teams, with a deep portfolio of high-impact campaign copy and narrative design.
  • A proven track record as a client-facing leader, with executive presence and a history of pitching, defending, and winning approval for big copy concepts with senior client stakeholders.
  • Mastery in voice and tone architecture, including building comprehensive brand voice systems, editorial guidelines, and messaging frameworks that scale across global client organizations.
  • Demonstrated leadership in guiding, mentoring, and developing copywriters, helping them elevate their craft, narrative structure, and strategic thinking.
  • The ability to turn complex product features, technical briefs, and abstract concepts into clear, human, and emotionally resonant consumer stories.
  • Deep experience directing multi-channel copy across high-profile campaigns, product launches, video scripts, digital ecosystems, and brand storytelling platforms.
  • Rigorous editorial standards with an eye for messaging hierarchy, tone consistency, grammar, and narrative flow.
  • Strong cross-functional collaboration skills, partnering with Design, Art Direction, Strategy, and Product Directors to lead unified creative teams.
  • A strategic, data-informed approach to writing, using audience research, testing insights, and performance data to shape and defend copy strategies.
  • Experience overseeing multi-market copy localization, ensuring brand voice remains culturally authentic and compelling across international regions.
Responsibilities
  • Lead copy strategy and creative writing direction across major campaigns, digital platforms, and product launches for world-class clients.
  • Serve as the primary client-facing voice for copywriting, messaging architecture, and narrative strategy matters.
  • Present creative copy frameworks, campaign hooks, and messaging hierarchies directly to senior client executives, articulating the strategic narrative behind the work.
  • Direct and mentor copywriters, junior writers, and multidisciplinary teams, establishing high standards for voice, tone, and storytelling excellence.
  • Establish, guard, and evolve global brand voice guidelines, ensuring consistency, tone flexibility, and narrative clarity across all workstreams.
  • Oversee the end-to-end writing process across multidisciplinary teams, collaborating with Design, Art Direction, Strategy, and Motion to integrate copy into visual concepts.
  • Navigate complex client feedback, defending narrative integrity while tailoring copy strategy to meet business objectives.
  • Shape overarching editorial direction for high-impact brand campaigns, long-form stories, product narratives, scripts, and digital experiences.
  • Drive innovation in brand messaging and campaign copy across emerging technology and digital touchpoints.
  • Review written deliverables to ensure narrative precision, brand alignment, and execution quality.
  • Adapt campaign storytelling and voice strategy for multi-market localization and regional adaptations.
  • Partner with project management to oversee copy production workflows, ensuring rapid execution and meeting tight timelines.

Huge partners with global brands to design and build digital products and experiences, offering strategy, design, technology, and marketing. Its teams integrate strategy, user experience design, software development, and data insights to launch and support these digital offerings. It differentiates itself with end-to-end capabilities across strategy, design, technology, and data intelligence for large-brand initiatives. Its goal is to help clients grow their business by improving digital performance and impact, supported by its acquisition by AEA Investors and a strategic tie-up with Hero Digital.

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

New York

Founded

1999

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Simplify Jobs

Simplify's Take

What believers are saying

  • Angela Yang joined June 15, 2026, sharpening Huge’s new-business engine.
  • iFIT launched Huge’s Veo 3 cinematic fitness worlds on January 12, 2026.
  • Rotate° expands Huge’s enterprise Shopify reach across premium retail clients immediately.

What critics are saying

  • AEA’s Hero Digital integration distracts leaders and slows delivery through late 2026.
  • Huge’s reliance on Google, Apple, and PepsiCo makes one lost account painful.
  • AI commoditizes agency work; Huge’s premium pricing erodes without scalable commerce wins.

What makes Huge unique

  • Huge’s Atomic Teams pair senior humans with agents for faster delivery.
  • Rotate° made Huge a Shopify Plus and composable-commerce specialist on June 8, 2026.
  • Huge bundles strategy, brand, product, marketing, data, and commerce under one roof.

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Benefits

Remote Work Options

Company News

Business Wire
Jun 15th, 2026
Huge appoints Angela Yang as Chief Growth Officer

Huge, an independent AI-native design and technology company, has appointed Angela Yang as Chief Growth Officer. Yang brings over 15 years of growth leadership experience and will oversee the company's Growth and Alliance organisations. Yang previously served as Head of Growth at Fantasy and EVP and Head of Growth at Razorfish, where she led year-over-year new business growth and secured clients including Uber, PayPal, The Coca-Cola Company and AMC. Before Razorfish, she helped build the growth practice at Material+, merging five agencies' pipelines post-acquisition. Yang began her career building new profit centres at agencies through social and digital media solutions. She holds a journalism degree from the University of Missouri and has spoken at SXSW, Adweek and other industry events.

Business Wire
Jun 9th, 2026
Huge Acquires Rotate°, Adding Composable Commerce Expertise to Its AI-Native Design and Technology Practice

Huge acquires Rotate°, adding Composable Commerce expertise to its AI-native design and technology practice.

Huge
Jun 8th, 2026
Huge acquires Rotate°, adding Composable Commerce expertise to its ai-native Design and technology practice.

Huge acquires Rotate°, adding Composable Commerce expertise to its ai-native Design and technology practice. London-based Shopify Plus specialists join Huge as the firm formalizes composable commerce as a core capability. NEW YORK and LONDON, June 8, 2026 - Huge, an independent AI-native design and technology company, today announced the acquisition of Rotate°, a London-based commerce agency specializing in composable ecommerce. The acquisition formally establishes Composable Commerce as a core capability alongside Huge's five existing offerings: Products & Platforms, Marketing & Content, Customer Experience, Brand Strategy & Design, and Data & AI. Financial terms of the transaction were not disclosed. Rotate° is a team of senior commerce specialists with deep expertise in enterprise Shopify, composable architecture, and AI-enabled commerce delivery. As a long-time Shopify Plus partner - placing them in the top 1.5% of Shopify firms globally - Rotate° has built long-term partnerships with premium brands across lifestyle, apparel and consumer sectors. The full team, led by Jim Tattersall, Andy Jackson and Chris Harris, joins Huge immediately and will operate out of Huge's Old Street office in London. "Commerce is one of the most complex and consequential parts of how a brand connects with its customers," said Josh Campo, CEO of Huge. "It demands real technical depth and true creative ambition in equal measure. Rotate° brings both, and that makes Huge a stronger partner for every client we work with." Rotate° was founded by Jim Tattersall, who has led independent design and technology studios for nearly two decades. Under his leadership, the hands-on consultancy developed a delivery model built around small, senior cross-functional teams with real ownership over outcomes, a structure that maps directly onto Huge's Atomic Teams (HATs) model, which pairs elite human teams with AI agents to drive speed, accountability and impact. "In early conversations with Huge, it became clear Huge had arrived at the same conclusions independently: the best work comes from small, senior teams with real ownership over outcomes, and AI raises the bar on the human judgment at the center of it. This is the right scale to make a genuine global impact with that model, said Jim Tattersall, founder of Rotate°. Rotate° will serve as the foundation of Huge's commerce practice, continuing to serve existing clients while expanding commerce capability across Huge's broader client base. About Huge Huge is an independent AI-native design and technology company that helps enterprises redesign their systems, experiences, and operating models to create durable competitive advantage. With more than 1,000 people across global offices, Huge partners with some of the world's most ambitious brands including Google, Apple, NBCU, PlayStation and PepsiCo. About Rotate° Rotate° is a platform-agnostic commerce consultancy crafting bespoke, AI-enabled commerce experiences for premium global brands. Its partnerships span leading platforms including Shopify, Centra, Commerce Layer and commercetools, with more than 13 years' experience in the Shopify ecosystem and recognition as one of only 18 Commerce Layer Elite Partners globally. Media Contact: [email protected]

Adweek
Feb 26th, 2026
Brandtech Names Regional CEOs to Power AI Push In Key Markets

Brandtech names regional ceos to power AI push in key markets. Former Huge global CEO Lisa debonis joins as UK managing partner and CEO. 2 hours ago Brandtech Group has appointed three regional chief executives - Lisa De Bonis in the UK, Jeff Matisoff in North America, and Julie Hardy in France - as it bolsters its leadership in key markets with AI-forward talent. De Bonis joins from Huge, where she served as global CEO and chief experience and product officer. Before that she spent years at Accenture Interactive across commercial and operational roles. Matisoff joined Brandtech in 2021 from WPP, where he was global president of Eightbar, IBM's dedicated agency. He helped lead the acquisition and integration of digital marketing company Jellyfish, which manages more than $2 billion in billings. Audrey Kemp is a staff reporter for Adweek based in New York City. Recommended videos

Associated Press
Jan 21st, 2026
iFIT and Huge launch AI-generated cinematic fitness worlds using Google's Veo 3 technology

Design and technology company Huge has partnered with iFIT to create "Realms You Can't Reach", a series of AI-generated fantasy running experiences for treadmill workouts. The collaboration uses Google's Veo 3 technology to produce five immersive videos featuring impossible-to-film worlds. Huge developed a custom production pipeline combining narrative storyboarding, Midjourney visuals and Veo 3 video generation to create 20-30 minute point-of-view runs through prehistoric, mythic and futuristic landscapes. The series launched to iFIT members on 12 January 2026. The project demonstrates AI as a production tool rather than a gimmick, enabling content that complements iFIT's existing trainer-led programming and library of over 10,000 workouts. iFIT has 6 million users globally and owns brands including NordicTrack, ProForm and Freemotion.