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IHG

Global hotel company

Marketing Manager

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeUnited Arab EmiratesNo salary listed

About the Job

Requirements

  • A bachelor's degree, higher education qualification, or equivalent in marketing or a related field, and six or more years of experience in a hospitality or hotel sales and marketing setting with direct supervisory experience.
  • Strong knowledge of local businesses and business trends is required.
  • Fluent English is required; other languages are advantageous.
  • Ability to interact with guests, employees, and third parties in a way that reflects positively on the hotel, brand, and company.
  • Ability to travel to workshops, trade shows, conventions, and similar events.
  • Valid United Arab Emirates driver's license.

Responsibilities

  • Develop and implement Marketing, PR, and Communications strategies to maintain the hotel's positioning and image as a five-star luxury property.
  • Maintain strong relationships with media.
  • Set the hotel's corporate social responsibility strategy and connect with the local community.
  • Help achieve budgeted revenues and personal and team goals to maximize hotel profitability.
  • Participate in preparing the annual departmental operating budget, hotel marketing plan and business plan, and financial plans.
  • Create and implement public relations plans and set budgets to promote room, food and beverage, and banquet sales.
  • Liaise with the Director of Sales and Marketing to target specific markets and develop Marketing and PR strategies to reach them.
  • Work closely with the assigned marketing and public relations agency to execute hotel marketing and PR plans.
  • Attend local and national events to promote the hotel, build its profile, and increase marketing opportunities.
  • Enhance the hotel's image within the local community.
  • Implement and oversee production of hotel collateral, marketing materials, and advertising plans.
  • Develop online marketing plans and social media and e-commerce channels for the hotel.
  • Keep content and pictures on the hotel brand website, individual website, and online travel agency websites up to date, and maintain high rankings on key online review websites.
  • Optimize search engine optimization and search engine positioning to improve the hotel's search rankings.
  • Ensure hotel promotions reach the right audience through print and online promotions.
  • Oversee hotel photography to ensure it follows brand guidelines.
  • Monitor competitor activities and use the information when developing strategies.
  • Oversee sponsorship activities.
  • Prepare newsworthy press releases.
  • Direct day-to-day public relations activities, plan and assign work, and establish performance and development goals for team members.
  • Develop and maintain relationships with key community figures and external contacts, including guests, government VIPs, and charity organizations.
  • Maintain relationships with corporate-level team members responsible for public relations, content, and social media, and ensure their training and buy-in.
  • Produce hotel collateral communicating promotional activities in accordance with guidelines.
  • Develop content for social media, online channels, and the hotel website.

Desired Qualifications

  • Knowledge of additional languages.

About the Company

IHG

Global hotel company

IHG is a global hospitality company operating and franchising a portfolio of hotel brands. The company supports hotel development, reservations, loyalty programs, revenue management, brand standards, technology, and guest services. It serves travelers, hotel owners, franchisees, corporate clients, loyalty members, and hospitality partners. Its operating model centers on a primarily franchised and managed hotel network connected through brands, distribution, commercial systems, and regional support. Teams work across hotel operations, development, revenue, technology, marketing, loyalty, finance, and owner support. Teams support coordinated daily delivery.

Company size
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Total funding
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