Full-Time

On Premise Activation Specialist

Confirmed live in the last 24 hours

Constellation Brands

Constellation Brands

1,001-5,000 employees

Produces and markets beer, wine, and spirits

Food & Agriculture
Consumer Goods

Compensation Overview

$66.5k - $97.7kAnnually

Junior, Mid

Houston, TX, USA

Category
Inside Sales
Sales & Account Management
Required Skills
Supply Chain Management
Word/Pages/Docs
Excel/Numbers/Sheets
Requirements
  • A Bachelor’s degree or equivalent job experience is required (in lieu of degree, minimum of four years sales experience with a malt beverage supplier or wholesaler).
  • Minimum two years Retail Sales Experience in the Beverage Alcohol Industry
  • Complete understanding of the on-premise retail environment.
  • Working knowledge of the promotional marketing process.
  • Proven track record in building good relationships with customers as well as internal associates.
  • Ability to work nights and weekends as needed.
  • Computer literate with the ability to skillfully use software applications including Microsoft Word, PowerPoint and Excel.
  • Ability to utilize e-mail programs such as Outlook and Business information reporting tools.
Responsibilities
  • Build and maintain strong relationships with the owners and managers of the On-Premise accounts within area of responsibility.
  • Maintain and expand sales of the Constellation portfolio through execution of On-Premise promotional activity in key designated accounts.
  • Provides support and follow through for National and key Regional On-Premise account programming at the direction of the On-Premise Development Manager (e.g. program execution including closing mandated distribution gaps).
  • Work with and assist the On-Premise Development/Activation Manager in building an On-Premise annual business plan including sales, distribution and promotional efforts.
  • Assist Constellation Market Development Managers to develop the On-Premise component of his/her annual business plan including, sales, distribution and promotional efforts for that specific market.
  • Identify, prioritize and activate new On-Premise retailers who align closely with Constellation’s target demographic (keeps up to date with the primary hot spots for Millennials, high income and Hispanics).
  • Execute draft beer initiatives in area of responsibility using knowledge of market to direct resources and effort.
  • Measure the effectiveness of promotional and other volume driving / activation initiatives and suggest new approaches to overcome obstacles and improve the impact of these initiatives on sales results.
  • Review, evaluate and suggest pricing programs in order to ensure Constellation’s competitiveness in the market place.
  • Provide point of sale material and training/education to key accounts.
  • Conduct sales meetings for wholesaler on-premise management to increase the prominence of Constellation portfolio.
  • Submit sales reports as requested by On-Premise Development/Activation Manager and provide market intelligence to help inform Constellation’s approach to On-Premise retailers.
  • Support, manage and proactively identify challenges that new product introductions face in area of responsibility.
  • Identify and communicate to Market Development Managers supply chain wholesaler issues at key accounts to ensure proper follow up is performed.
Desired Qualifications
  • Malt beverage experience preferred
  • Demonstrated ability to take the initiative to gather and use customer feedback to identify both needs and opportunities.
  • Distributor management experience would be preferred.
  • Demonstrated diligence and ability to follow through on all commitments (internal and external stakeholders).
  • Demonstrated strong oral, written, and interpersonal communication skills.
  • Demonstrated ability to achieve performance goals with a minimum of direction.
  • Strong math skills with ability to understand wholesaler margin, retailer cost of goods calculation and market discount structures.
  • Bilingual

Constellation Brands produces and markets a variety of alcoholic beverages, including beer, wine, and spirits. The company operates in major markets such as the U.S., Mexico, New Zealand, and Italy, and serves a wide range of customers from individual consumers to large retailers and distributors. Its product lineup includes well-known brands like Corona and Modelo, which are exclusively imported and sold in the U.S. Constellation Brands generates revenue through the sale of these beverages, benefiting from strong brand recognition and a comprehensive distribution network. Unlike many competitors, Constellation Brands emphasizes sustainability and responsible operations, reflecting its agricultural heritage. The company's goal is to create brands that enhance human connections while staying ahead of market trends to provide value to consumers, shareholders, and employees.

Company Stage

IPO

Total Funding

N/A

Headquarters

Rochester, New York

Founded

1945

Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for premium beverages aligns with Constellation's acquisition of boutique wineries.
  • Investment in non-alcoholic brand TOST taps into rising health-conscious consumer trends.
  • RTD market growth supports Constellation's stake in Austin Cocktails and Archer Roose.

What critics are saying

  • Increased competition in non-alcoholic beverages may impact Constellation's market share.
  • Integration challenges with Sea Smoke winery could pose financial risks.
  • Health-conscious trends may reduce sales of traditional alcoholic beverages.

What makes Constellation Brands unique

  • Constellation Brands owns iconic brands like Corona and Modelo, exclusive to the U.S. market.
  • The company focuses on sustainability, enhancing brand loyalty among eco-conscious consumers.
  • It has a diverse portfolio, including beer, wine, spirits, and non-alcoholic beverages.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Paid Vacation

401(k) Retirement Plan

Professional Development Budget