Full-Time

Digital Media Manager

Agency Skincare

Posted on 6/18/2024

Curology

Curology

201-500 employees

Personalized skincare solutions via subscription

Consumer Software
Consumer Goods

Compensation Overview

$94k - $150kAnnually

+ Equity Packages

Mid, Senior

Remote in USA

Category
Brand & Creative Marketing
Growth Marketing
Growth & Marketing
Required Skills
Marketing
Data Analysis
Requirements
  • 3+ years cross-channel media planning and execution experience including direct hands-on-keyboard management of conversion campaigns
  • Knowledge of Paid Social channels and deep experience with in-platform campaign setup
  • Strong analytical skills to evaluate campaign and creative performance metrics, develop tactical insights, and propose actionable recommendations
  • Understanding of full-funnel marketing, channel dynamics, attribution, and performance metrics
  • Ability to identify, evaluate, and implement test opportunities
  • Ability to build strong cross-functional relationships with internal stakeholders
  • Independently driven and proactive in identifying opportunities to improve campaign performance
  • Ability to execute day-to-day while delivering a broader strategic vision
  • Exceptional communication skills
Responsibilities
  • Own the day-to-day management of paid media channels, delivering on growth goals (as measured by our MMM)
  • Manage budget and pacing to monthly spend and volume targets, reallocating spend as needed
  • Set up full-funnel campaigns in Paid Social channels, including trafficking creative, setting up tests or lift studies, and managing optimizations and pacing
  • Identify new growth opportunities and develop short- and long-term testing roadmaps
  • Deliver regular performance reporting and insights, working closely with internal data analytics/science teams to ensure accuracy of channel data
  • Perform deep quantitative analysis to understand channel effectiveness and inform media & creative direction
  • Identify process efficiencies to streamline work with other business functions (i.e. Product, Influencer, Creative teams)
  • Deliver regular creative and influencer insights and reporting to Influencer and Creative stakeholders
  • Manage the ad creative strategy and roadmap for Agency Skincare
  • Participate in calls with brand media agency to identify opportunities for cross-channel synergy
  • Build relationships with external agencies, networks, and media partners to contribute to our acquisition goals and to remain updated on best practices

Curology provides personalized skincare solutions through an online platform. Clients start by completing a questionnaire and uploading photos of their skin, which allows Curology's dermatology providers to create a custom skincare formula tailored to their specific needs. This product is then shipped directly to the client's home. Curology stands out from competitors by focusing on individual skin concerns and offering ongoing support from dermatology professionals, making it particularly appealing to those who have struggled with traditional skincare products. The company operates on a subscription model, with a monthly fee that includes the custom formula and access to dermatological advice, as well as a trial option for new clients.

Company Stage

Series B

Total Funding

$18.3M

Headquarters

San Francisco, California

Founded

2014

Growth & Insights
Headcount

6 month growth

6%

1 year growth

6%

2 year growth

1%
Simplify Jobs

Simplify's Take

What believers are saying

  • Curology's expansion into hair care taps into a growing market for personalized treatments.
  • Partnership with Amazon increases accessibility and distribution of Curology's skincare products.
  • Rising demand for personalized skincare aligns with Curology's direct-to-consumer business model.

What critics are saying

  • Increased competition from other personalized skincare brands may impact Curology's market share.
  • Expansion into hair care could divert focus from core skincare offerings, affecting quality.
  • Amazon partnership may lead to pricing pressures and reduced profit margins.

What makes Curology unique

  • Curology offers personalized skincare with prescription formulas delivered directly to customers' doors.
  • The company provides virtual consultations with dermatology providers for customized skincare solutions.
  • Curology's subscription model includes ongoing dermatological support and custom skincare formulas.

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Benefits

PTO + Paid parental leave

Equity

Free Curology subscription

Health, dental, and vision insurance

Employee donation matching

401k plan

Flexible spending plans

Commuter benefits

Expensed educational courses

INACTIVE