Full-Time
Digital Media Manager
Confirmed live in the last 24 hours
Curology
201-500 employees
Personalized skincare solutions via subscription
Compensation Overview
$94k - $150kAnnually
Mid
Remote in USA
- 3+ years cross-channel media planning experience including direct hands-on-keyboard management of one more more channels
- Knowledge of digital channels and experience with in-platform campaign setup (YouTube, paid social and/or programmatic)
- Understanding of full-funnel marketing, channel dynamics, attribution, and performance metrics
- Ability to identify, evaluate, and implement test opportunities
- Exceptional communication skills to direct agency work with clarity and build strong cross-functional relationships with internal stakeholders
- Independently driven and proactive in identifying opportunities to improve campaign performance
- Strong analytical skills to evaluate performance metrics, develop tactical insights, and propose actionable recommendations
- Ability to execute day-to-day while delivering a broader strategic vision
- Own the day-to-day management of acquisition channels, delivering on growth goals (as measured by our MMM)
- Manage budget and pacing to monthly spend and volume targets, reallocating spend as needed
- Set up campaigns in digital platforms, including trafficking creative, setting up tests or lift studies, and managing optimizations and pacing
- Identify new growth opportunities and develop short- and long-term testing roadmaps
- Deliver regular performance reporting and insights, working closely with internal data analytics/science teams to ensure accuracy of channel data
- Perform deep quantitative analysis to understand channel effectiveness and inform media & creative direction
- Identify process efficiencies to streamline work with other business functions (i.e. finance, influencer team, creative)
- Partner with the IMC & Creative teams to align on optimal creative deployment based on campaign needs, historical performance and channel best practices
- Work with organic social, lifecycle, and influencer team members to identify opportunities for creative resource efficiency
- Participate in calls with brand media agency to identify opportunities for cross-channel synergy
- Build relationships with external agencies, networks, and media partners to contribute to our acquisition goals and to remain updated on best practices
Curology provides personalized skincare solutions through an online platform. Clients start by completing a questionnaire and uploading photos of their skin, which allows Curology's dermatology providers to create a custom skincare formula tailored to their specific needs. This product is then shipped directly to the client, aiming to address issues like acne, dark spots, and uneven skin tone more effectively than standard over-the-counter products. Curology differentiates itself from competitors by focusing on a subscription model that includes ongoing support from dermatology professionals, ensuring clients receive continuous care and adjustments to their skincare regimen. The goal of Curology is to offer a convenient and effective alternative for individuals who have struggled with traditional skincare products, making personalized skincare accessible and straightforward.
Company Stage
Series B
Total Funding
$51M
Headquarters
San Francisco, California
Founded
2014
6 month growth
↓ -5%1 year growth
↓ -13%2 year growth
↓ -27%
Simplify's Take
What believers are saying
- Curology's partnerships with major retailers like Amazon and Target significantly broaden their market reach and accessibility.
- The launch of Hair FormulaRx opens a new revenue stream and diversifies their product offerings, potentially attracting a new customer base.
- The company's focus on personalized, dermatologist-backed solutions can lead to higher customer satisfaction and loyalty.
What critics are saying
- The recent layoff of 150 employees may indicate underlying financial or operational challenges, potentially affecting company morale and productivity.
- Expansion into new product categories like hair care could stretch resources thin and divert focus from their core skincare business.
What makes Curology unique
- Curology's personalized skincare solutions, created by dermatology providers based on individual skin assessments, offer a more tailored approach compared to generic over-the-counter products.
- The company's subscription-based model ensures continuous customer engagement and recurring revenue, unlike one-time purchase models.
- Curology's recent expansion into hair care with Hair FormulaRx leverages their expertise in personalized treatments, setting them apart from traditional skincare brands.
Benefits
PTO + Paid parental leave
Equity
Free Curology subscription
Health, dental, and vision insurance
Employee donation matching
401k plan
Flexible spending plans
Commuter benefits
Expensed educational courses