Full-Time
Curology
201-500 employees
Personalized skincare solutions via subscription
Compensation Overview
$94k - $150k/yr
Mid, Senior
Remote in USA
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- 3+ years cross-channel media planning and execution experience including direct hands-on-keyboard management of conversion campaigns
- Knowledge of Paid Social channels and deep experience with in-platform campaign setup
- Strong analytical skills to evaluate campaign and creative performance metrics, develop tactical insights, and propose actionable recommendations
- Understanding of full-funnel marketing, channel dynamics, attribution, and performance metrics
- Ability to identify, evaluate, and implement test opportunities
- Ability to build strong cross-functional relationships with internal stakeholders
- Independently driven and proactive in identifying opportunities to improve campaign performance
- Ability to execute day-to-day while delivering a broader strategic vision
- Exceptional communication skills
- Own the day-to-day management of paid media channels, delivering on growth goals (as measured by our MMM)
- Manage budget and pacing to monthly spend and volume targets, reallocating spend as needed
- Set up full-funnel campaigns in Paid Social channels, including trafficking creative, setting up tests or lift studies, and managing optimizations and pacing
- Identify new growth opportunities and develop short- and long-term testing roadmaps
- Deliver regular performance reporting and insights, working closely with internal data analytics/science teams to ensure accuracy of channel data
- Perform deep quantitative analysis to understand channel effectiveness and inform media & creative direction
- Identify process efficiencies to streamline work with other business functions (i.e. Product, Influencer, Creative teams)
- Deliver regular creative and influencer insights and reporting to Influencer and Creative stakeholders
- Manage the ad creative strategy and roadmap for Agency Skincare
- Participate in calls with brand media agency to identify opportunities for cross-channel synergy
- Build relationships with external agencies, networks, and media partners to contribute to our acquisition goals and to remain updated on best practices
Curology provides personalized skincare solutions through an online platform. Clients start by completing a questionnaire and uploading photos of their skin, which allows Curology's dermatology providers to create a custom skincare formula tailored to their specific needs. This approach aims to be more effective than traditional over-the-counter products. Curology primarily targets individuals who have struggled with skin issues like acne, dark spots, and uneven skin tone, offering a convenient way to access skincare that is designed just for them. Unlike many competitors, Curology operates on a subscription model, charging a monthly fee that includes the custom formula and ongoing support from dermatology providers. They also offer a 30-day trial for a small shipping fee, allowing potential clients to try the service before committing. The goal of Curology is to provide effective, personalized skincare solutions that help individuals achieve better skin health.
Company Size
201-500
Company Stage
Series B
Total Funding
$18.8M
Headquarters
San Francisco, California
Founded
2014
Simplify's Take
What believers are saying
- Curology's expansion into hair care taps into a growing market for personalized treatments.
- Partnership with Amazon increases accessibility and distribution of Curology's skincare products.
- Rising demand for personalized skincare aligns with Curology's direct-to-consumer business model.
What critics are saying
- Increased competition from other personalized skincare brands may impact Curology's market share.
- Expansion into hair care could divert focus from core skincare offerings, affecting quality.
- Amazon partnership may lead to pricing pressures and reduced profit margins.
What makes Curology unique
- Curology offers personalized skincare with prescription formulas delivered directly to customers' doors.
- The company provides virtual consultations with dermatology providers for customized skincare solutions.
- Curology's subscription model includes ongoing dermatological support and custom skincare formulas.
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Benefits
PTO + Paid parental leave
Equity
Free Curology subscription
Health, dental, and vision insurance
Employee donation matching
401k plan
Flexible spending plans
Commuter benefits
Expensed educational courses
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 5%2 year growth
↑ 1%In celebration of its 10th anniversary, dermatologist-powered personalized skincare brand Curology launched the Funfetti x Curology Lip Balm.
On Thursday, Curology launched Hair Formulas Rx, a prescription serum that addresses Androgenetic Alopecia, commonly known as male and female pattern hair loss.
Regrow Hair in as Few as Three Months With This Personalized Hair Loss Treatment Designed to Accelerate Hair Growth*SAN FRANCISCO, Feb. 1, 2024 /PRNewswire/ -- Dermatologist-powered personalized skincare brand Curology announced today their launch into the hair care category with its latest innovation, Hair FormulaRx. This personalized prescription hair growth treatment contains clinically proven ingredients that help to regrow hair in as little as three months.*Personalized Skincare Brand Curology Launches Into Hair Care Category With Hair FormulaRxCurology's new Hair FormulaRx has a similar telehealth, personalization, and multi-ingredient compounding approach for hair growth as its Custom FormulaRx does for skin. The personalized formula is prescribed by a licensed dermatology provider (PAs, NPs, MDs, DOs), who work under the guidance of board-certified dermatologists. If topical minoxidil is included in one's Hair FormulaRx, Curology offers higher strengths of minoxidil than what's available over-the-counter. These research-backed, clinically studied ingredients have proven efficacy."At Curology, we believe the scalp is an extension of our skin, and that healthy hair starts with a healthy scalp
Curology Continues Omni-Channel Expansion To Make Effective Skincare More Accessible with Amazon LaunchSAN FRANCISCO, Jan. 16, 2024 /PRNewswire/ -- Curology , the dermatologist-powered and personalized skincare brand, today announced Amazon as their newest retail partner. This news further drives their mission of making effective skincare more accessible and follows the brand's first successful expansion beyond its direct-to-consumer business to brick-and-mortar at Target last winter. They're currently on track to being the #1 facial skincare brand launched at Target in the past four years.DTC Skincare Brand, Curology Announces E-Commerce Partnership With AmazonWith Amazon being the biggest facial skincare retailer, this partnership widens distribution to Curology's target consumers, meeting them where they shop. Through Amazon's Prime Shipping, consumers will have access to Curology products at a faster rate than ever before, getting products to those in need to combat skin issues quickly and effectively. Curology products address a wide range of concerns, from acne to dark spots to dry skin, offering a routine that works in just four simple steps; cleanse, moisturize, treat, and protect."At Curology, we're always making big moves to expand access to our products through a range of e-commerce and brick-and-mortar channels
DTC skin care brand Curology has widened its reach by officially launching all non-RX products on its own Amazon storefront on Friday.