Senior Product Strategist
About the job
- Experience in product strategy focused on new-market and new-product entry, competitive strategy, manufacturing, and globalisation.
- Experience in at least two of the following areas: multi-sided markets, technology platforms, manufacturing industry, strategy consulting, engineering, or an MBA background.
- Strong analytical and problem-solving skills.
- Ability to think strategically and creatively.
- Deep understanding of the product development process.
- Understanding of manufacturing and globalisation processes and considerations.
- Conduct market research to identify new market opportunities and assess the competitive landscape, including manufacturing and globalisation considerations.
- Develop product strategies that leverage organizational strengths and differentiate products from the competition, while considering manufacturing and globalisation considerations.
- Work with cross-functional teams to bring new products to market on time and within budget.
- Monitor product performance and adjust the product strategy as needed, considering manufacturing and globalisation considerations.
- Experience in the manufacturing industry and/or strategy consulting.
- Experience with manufacturing products and processes.
- Master of Business Administration degree.
About the company
Custiv is a digital contract manufacturer that provides engineering and manufacturing services from prototyping to full-scale production. Customers upload designs or drawings to Custiv’s platform and receive quick quotes, making it easy to plan and order parts. The company offers a range of processes including CNC machining, plastic injection molding, sheet metal fabrication, metal casting, forging, and stamping, serving many industrial sectors. As a one‑stop partner, Custiv uses digital tools to streamline the manufacturing value chain, aiming for agility and scalability in delivering custom parts. Its goal is to simplify and speed up the process of turning a design into a manufactured part across diverse industries.
Company Size
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Company Stage
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Total Funding
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Headquarters
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Founded
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Simplify's Take
What believers are saying
- Custiv opened partner-network recruiting pages on June 19, 2026, showing active supply expansion.
- A January 2026 Product Strategist posting signals new-market and new-product investment.
- The company still markets 24-hour RFQ response from Bengaluru, supporting sales velocity.
What critics are saying
- Custiv's last disclosed funding was $498,201 in January 2022, starving scale-up capital.
- A March 2025 Karnataka High Court arbitration with Reflections Info Systems shows contract friction.
- Without fresh capital, Custiv gets squeezed by better-funded contract manufacturers and platform incumbents.
What makes Custiv unique
- Custiv combines proprietary software with 900+ Indian partner facilities, per LinkedIn in September 2026.
- It sells CNC, injection molding, sheet metal, casting, forging, and stamping under one workflow.
- Custiv targets OEMs and Tier-1 suppliers across automotive, industrial, mining, and electronics.
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Benefits
- Stock Options