Content and Social Lead

Job Duties and Responsibilities:

 

Social First:

Establish a distinctive, social-first content approach rooted in the brand's positioning, voice and point of view.

Develop recurring content franchises, editorial concepts and culturally relevant stories across fit, style, culture and everyday life.

Build and manage an always-on content pipeline, from ideation and production through publishing and optimization.

Create and adapt content across social, email and web, ensuring a cohesive brand experience across touchpoints.

Collaborate with creators and internal creative, brand and growth teams to bring stories to life.

Use audience insights and performance signals to evolve content formats, strengthen engagement and identify new opportunities.

Social Strategy & Channel Management:

Lead day-to-day management of priority social channels, including content planning, publishing, community engagement and ongoing optimization.

Translate brand and campaign direction into platform-native content that reflects the brand’s voice, visual identity and priorities.

Manage the social content calendar, balancing always-on content, product storytelling, campaign moments and relevant cultural opportunities.

Identify emerging trends, formats and audience insights to inform content opportunities and strengthen reach and engagement.

Content Planning & Execution:

Build and maintain a consistent pipeline of content across men’s fit, styling, product education, culture and everyday life.

Develop content briefs, concepts and executional plans in partnership with the creative team, ensuring ideas translate effectively to social and other digital channels.

Coordinate content production from planning and briefing through shooting, asset delivery, editing and publishing, working with internal teams, creators and external partners as needed.

Support content shoots, including preparation, coordination, on-set assistance and ensuring assets meet channel requirements.

Identify opportunities to adapt existing creative assets into new formats and extend the value of content across channels.

Cross-Channel Content:

Extend social-first content and campaign storytelling into email, website and other owned channels, working with relevant channel owners.

Support the development and deployment of product education, styling content and other digital assets that help customers discover and engage with the brand.

Partner with creative, brand, ecommerce and growth teams to align content with campaigns, product launches and key commercial priorities.

Ensure content is adapted appropriately for each channel while maintaining a consistent brand experience.

Performance & Optimization:

Monitor social and content performance, including reach, engagement, video views and retention, audience growth, traffic and other relevant metrics.

Use performance insights and community feedback to identify what resonates with audiences and inform future content planning.

Test new formats, publishing approaches and content variations to improve effectiveness and continually strengthen the brand’s digital presence.

Maintain visibility into content performance and share learnings and recommendations with cross-functional partners.

Experience, Education and Designations:

Post-secondary education in Marketing, Communications, Media, Business or related field is an asset.
3–5+ years of experience in social media, content marketing or a related role extending into email, web, ideally within a consumer, lifestyle, fashion or retail brand. 
Demonstrated experience managing social channels and executing an always-on content calendar. 
Experience coordinating content production and working closely with Marketing and Creative teams. 
Strong understanding of social platforms, trends and evolving content formats. 
Experience supporting content across email and web is an asset.
Strong working knowledge of social platforms, including Instagram and TikTok, and their content formats and best practices.
Experience planning, creating and deploying content across social, email and website channels.
Understanding of short-form video, digital storytelling and social-first creative best practices.
Experience with content calendars, publishing tools (Sprout Social, Later), CMS platforms and digital asset management.
Ability to brief and coordinate photo/video production and adapt creative assets for different channels.
Strong copywriting, content briefing and editing skills.
Familiarity with email marketing platforms, website content management and digital analytics tools.
Ability to interpret content performance metrics and apply insights to improve engagement and effectiveness.

Knowledge, Skills and Attributes:

Strong creative instincts and understanding of what makes content culturally relevant and engaging.
Highly organized with the ability to manage multiple priorities and deadlines.
Proactive, resourceful and comfortable operating in a fast-moving environment.
Strong communicator and collaborator, particularly across Marketing and Creative.
Curious, audience-obsessed and naturally tuned into social and culture.
Strong sense of ownership with the ability to move quickly from idea to execution.