The Manager, Global Brand Strategy & Consumer Engagement role is a key contributor to the strategic development of our 360-degree Go-To-Market (GTM) strategies across launches and brand initiatives, creating standout brand experiences in today’s dynamic market. As a key member of the Global Consumer Engagement team, this role conceptualizes and develops campaign frameworks, buzz-building activations, and cross-functional alignment to ensure global consumer relevance and engagement.

This role reports to the Director, Global Brand Strategy & Consumer Engagement. 

RESPONSIBILITIES:

• Manage the release and implementation of global marketing frameworks through well-structured toolkits including messaging, paid media assets, in-store assets, e-commerce assets, press releases, influencer guidelines, and activation concepts.
• Connect with cross-functional stakeholders to deliver clear tools for go-to-market launches across regions and channels.
• Support major launch 360 strategy, while also taking the lead on smaller-scale projects. Ensure each initiative is strategically aligned with our overarching brand goals.
• Work closely with various departments, including Global Product Marketing, Trade marketing teams and Creative teams, to ensure alignment and coherence in all marketing efforts.
• Manage & assist in crafting creative briefs for assets that meet the goals of the program across multiple platforms inclusive of best-in-class examples and soliciting cross-functional team feedback.
• Support agency briefing for brand and consumer engagement tactics, including launch activations, media, social, and influencer.
• Support the Director in the implementation of new digital and experiential strategies, ensuring cohesive storytelling and branding.
• Regularly assess global trends and competitive activities, integrating these insights into marketing strategies.
• Assist in the planning and execution of event guidelines and partnership proposals as needed.
• Issue launch newsletters and impactful recaps for activations.
• Support the management of the vendor & invoicing process of the Global Brand Strategy & Consumer Engagement budget lines.

• Support seasonal product storytelling and marketing campaigns.

• Manage collateral & nonsaleable forecasting with PDR teams ensuring forecasts and budgets are in sync. Shipment orders are placed to fuel global consumer engagement initiatives.

Job Requirements/Qualifications:

• Bachelor’s degree in Marketing, Business, or related field
• 3+ years of experience in integrated marketing
• Experience developing and executing GTM strategies, preferably in the beauty or CPG industry
• Strong organizational and problem-solving skills
• Exceptional cross-functional collaboration skills
• Proficiency in marketing analytic tools
• Excellent communication and presentation skills
• Solid written and verbal communication skills

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