GoodLife Fitness runs a chain of fitness clubs in Canada that offer gym facilities, personal training, and group fitness classes through a membership-based model. Members pay monthly or annual fees to access gym equipment and facilities, while additional revenue comes from services like personal training sessions and specialized programs. The product is a physical fitness experience: members check in to the clubs, use workout spaces, join group classes, and book personal training. The company differentiates itself with a broad network of locations in Canada, a focus on accessibility and inclusivity for all members, and a strong sense of community through programs and engagement. Its goal is to make fitness accessible to Canadians, helping people lead healthier lives and feel supported in their fitness journeys.
Company Size
5,001-10,000
Company Stage
Debt Financing
Total Funding
$1.2B
Headquarters
Canada
Founded
1979
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