Full-Time

Email Deliverability

Posted on 7/23/2024

Emotive

Emotive

51-200 employees

SMS marketing and advertising tools for eCommerce

Data & Analytics
Consumer Software

Mid

Remote in USA

Category
General Marketing
Growth & Marketing
Required Skills
Hubspot
Data Analysis
Requirements
  • 3+ years of full-time email deliverability experience.
  • Proven experience with email domain warming strategies.
  • In-depth understanding of IP reputation management and its impact on email deliverability.
  • Hands-on experience with HubSpot or other email marketing platforms.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent communication skills and the ability to work collaboratively with cross-functional teams.
  • Detail-oriented with strong organizational skills.
  • Knowledge of email marketing regulations and best practices.
Responsibilities
  • Manage and optimize email deliverability across various campaigns.
  • Develop and implement strategies for domain warming to ensure successful email delivery.
  • Monitor and maintain IP reputation to ensure high deliverability rates.
  • Work closely with marketing and technical teams to identify and resolve deliverability issues.
  • Analyze email campaign performance and provide actionable insights to improve deliverability.
  • Stay up-to-date with industry trends and best practices related to email deliverability.
  • Ensure compliance with email marketing regulations and best practices.

Emotive.io offers tools for eCommerce businesses to enhance their revenue through SMS marketing, advertising, and first-party attribution software. The platform enables two-way SMS conversations to boost conversion rates and includes a first-party pixel tool for tracking effective advertising channels. Operating on a subscription model with a 14-day free trial, Emotive.io guarantees a 5x return on investment for its clients. The company also provides resources and training to support clients in their marketing efforts.

Company Stage

Series B

Total Funding

$56.6M

Headquarters

Los Angeles, California

Founded

2018

Growth & Insights
Headcount

6 month growth

-6%

1 year growth

12%

2 year growth

-23%
Simplify Jobs

Simplify's Take

What believers are saying

  • The recent $50M Series B funding round, raising the company's valuation to $400M, indicates strong financial health and growth potential.
  • The acquisition of Bloom Digital and the launch of Emotive Attribution expand their service offerings, making them a more comprehensive solution for eCommerce brands.
  • High-profile hires like Matt Holmes and Darren Wright bring additional creative expertise and leadership, enhancing the company's market position.

What critics are saying

  • The competitive digital marketing landscape requires continuous innovation to maintain differentiation and market share.
  • Reliance on SMS marketing could be a vulnerability if consumer preferences shift away from text-based communication.

What makes Emotive unique

  • Emotive.io's focus on two-way SMS conversations offers a unique edge in increasing conversion rates compared to traditional one-way marketing methods.
  • The first-party pixel tool provides a significant advantage in tracking advertising effectiveness, especially post-iOS 14 changes, unlike many competitors who struggle with attribution.
  • Their comprehensive customer support and training resources, including monthly calendars and segmentation strategies, set them apart in terms of client engagement and success.

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