Our Mission
Healthcare should work for patients, but it doesn’t. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive. But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable.
Zocdoc’s mission is to give power to the patient. To do that, we’ve built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across +200 specialties and +12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. In time, this will drive quality up and prices down.
We’re 15 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on.
Your Impact on our Mission
We’re building a world class marketing team at Zocdoc. In this role, you will help support the direction and growth of Zocdoc’s acquisition marketing channels. The individual will assist in the planning, execution, reporting, optimization and scaling of these channels to grow our patient base.
Reporting into the Marketing Manager, the Marketing Associate will be responsible for driving performance and executions across a variety of marketing channels. The role will be heavily focused on podcast, social media and affiliate marketing. This individual will work closely across internal cross-functional teams as well as agency partners to achieve company objectives through campaign execution, optimizations, analysis and reporting. The ideal candidate has 1-3 years of experience in marketing, analytics or consulting. This person is extremely action-oriented, has excellent strategic thinking and problem solving skills, and is naturally curious.
You’ll enjoy this role if you are…
- Motivated by a deep-rooted desire to succeed and drive results
- You are intellectually curious and love solving difficult problems
- Adept at using analysis to generate, evaluate, and act on strategic options and opportunities
- The kind of person who is self-motivated but not afraid to ask for help
- Genuinely interest in marketing, and staying current with industry trends
Your day to day is…
- Support planning, execution, and optimizations of acquisition marketing channels
- Assist in planning of quarterly media channel budgets and weekly spend flighting
- Help execute and manage the ongoing spend, operations, and performance of active campaigns
- Monitor ongoing channel performance and optimize executions to maximize channel impact and meet CPA goals
- Support strategy and planning of new channel launches as they arise
- Own channel level reporting and analysis
- Conduct analysis to shape new strategies and tactics
- Assist with enhancing current strategy to enable further channel scale while improving ROAS performance
- Assist in channel forecasting and performance projections across channels
- Own weekly reporting of key performance metrics to track efficacy of channels, executions, and creative
- Collaborate with internal stakeholders and external partners to maximize channel performance
- Own day-to-day relationships and communication with external agencies and vendors
- Assist with managing agency relationships to maximize channel performance and ensure strong campaign results
- Develop working relationship with internal stakeholders including but not limited to product, engineering, analytics, creative, brand and finance
- Effectively communicate channel analyses and results to relevant stakeholders
You’ll be successful in this role if you have…
- 1-3+ years of experience in marketing, analytics or consulting
- 4 year bachelor degree required preferably in a business or analytical focus
- Excellent analytical and problem solving skills
- Ability to prioritize projects, multitask, and manage time efficiently
- Demonstrated curiosity for learning about marketing strategy, measurement and the media landscape
- Strong understanding of Microsoft Excel, PowerPoint and Looker preferred
Benefits:
- Flexible, hybrid work environment
- Unlimited PTO
- 100% paid employee health benefit options
- Employer funded 401(k) match
- L&D offerings + a free LinkedIn learning account
- Corporate wellness programs with Headspace and Peloton
- Sabbatical leave (for employees with 5+ years of service)
- Competitive parental leave
- Cell phone reimbursement
- In office perks including:
- Catered lunch everyday along with snacks
- Commuter Benefits
- Convenient Soho location
Zocdoc is committed to fair and equitable compensation practices. Salary ranges are determined through alignment with market data. Base salary offered is determined by a number of factors including the candidate’s experience, qualifications, and skills. Certain positions are also eligible for variable pay and/or equity; your recruiter will discuss the full compensation package details.
NYC Base Salary Range
$68,000—$93,500 USD
About us
Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our six core values. Zocdoc is a private company backed by some of the world’s leading investors, and we believe we’re still only scratching the surface of what we plan to accomplish.
Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together, Not Alone, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better. We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws.
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