Segment Marketing Manager

The Segment Marketing Manager drives China strategic marketing initiatives by creating compelling workflow stories and generating demand across segment workflows, identifying future growth opportunities and translating them into impactful strategies aligned with Sartorius's overall business goals.

Main Responsibilities & Tasks:

Define and Drive Segment Growth Strategy

Ø  Develop and execute the segment marketing strategy, annual marketing tactical plan, and growth priorities in alignment with business and portfolio objectives.

Ø  Identify market trends, customer needs, competitive threats, whitespace opportunities, and portfolio gaps.

Ø  Define segment objectives and KPIs, including qualified leads, conversion, customer acquisition, portfolio penetration, pipeline coverage and up/cross-selling.

Ø  Monitor business performance and market feedback; recommend actions to improve commercial results.

Generate Customer and Market Insights

Ø  Gather and synthesize voice-of-customer insights, market research, competitive intelligence, and input from Sales, Applications, and regional teams, and global solution marketing stakeholders.

Ø  Analyze customer needs and decision drivers across relevant biopharmaceutical workflows, such as process development, scale-up, technology transfer, and commercial manufacturing.

Ø  Convert insights into clear recommendations for marketing priorities, messaging, portfolio development, and commercial initiatives.

Develop Differentiated Value Propositions

Ø  Partner with global solution marketing, local product marketing, and TAS & Innovation teams to translate complex bioprocessing workflows and technologies into compelling customer value propositions.

Ø  Develop clear segment positioning, solution narratives, workflow stories, and core messages across relevant products and services.

Ø  Ensure marketing content is technically credible, customer-focused, and consistent across global and regional channels.

Lead Go-to-Market and Demand-Generation Programs

Ø  Define target customer segments, personas, priority applications, and customer journeys.

Ø  Develop and execute integrated go-to-market and demand-generation programs in collaboration with Digital Marketing, Marketing Communications, Sales, local BU & Global Solution Marketing.

Ø  Deliver effective segment-specific marketing assets, including technical content, customer stories, white papers, campaign materials, event content, and sales-enablement tools.

Ø  Support product launches, solution campaigns, and commercial initiatives to increase awareness, engagement, qualified demand, and conversion.

Enable Cross-Functional Execution

Ø  Align cross-functional stakeholders on segment priorities, value propositions, campaign plans, and execution responsibilities.

Ø  Provide segment expertise and marketing guidance to Sales, Product Marketing, R&D, Applications, and regional teams.

Ø  Identify and address execution risks, including unclear positioning, insufficient market readiness, inconsistent messaging, or gaps in customer-facing content.

Ø  Share best practices and contribute to continuous improvement of segment-marketing processes and standards.

Build Market Presence and Thought Leadership

Ø  Build relationships with key opinion leaders, reference customers, industry associations, and relevant external partners.

Ø  Represent the company at customer meetings, industry events, and conferences as a marketing and market-segment expert.

• Monitor technology, regulatory, and industry developments and communicate relevant implications to internal stakeholders.

Qualifications & Skills:

Ø  Master’s degree in Life Sciences, Biotechnology, Bioengineering, Biochemistry, Biopharmaceutical Sciences, Chemical Engineering, Marketing, or related field.

Ø  At least 7 years of experience in biopharmaceuticals, bioprocessing, life sciences, or a similarly complex B2B industry.

Ø  Proven experience in segment marketing, product marketing, technical marketing, solution marketing, business development, or a related commercial role.

Ø  Strong knowledge of biopharmaceutical customer workflows, applications, market dynamics, and industry trends.

Ø  Ability to understand complex technical products and workflows and translate them into clear customer benefits, value propositions, and marketing messages.

Ø  Demonstrated experience developing and executing go-to-market strategies, integrated campaigns, and demand generation activities.

Ø  Strong market analysis, customer insight, competitive intelligence, and data-driven decision-making capabilities.

Ø  Excellent project management and stakeholder management skills; able to drive results across functions and regions without direct authority.

Ø  Excellent written, verbal, presentation, and influencing skills in English.

Ø  Customer-oriented, commercially minded, self-driven, and results-focused.

Ø  Willingness to travel internationally up to approximately 35%.

About Sartorius 

Sartorius is part of the solution in the fight against cancer, dementia, and many other diseases. Our technologies help translate scientific discoveries into real-world medicine faster, so that new therapeutics can reach patients worldwide. 

We look for ambitious team players and creative minds, who want to contribute to this goal and advance their careers in a dynamic global environment.

Join our global team and become part of the solution. We are looking forward to receiving your application. 
www.sartorius.com/careers