Factbird

Cloud-based manufacturing data collection and analysis

Customer Marketing Manager

Growth MarketingConfirmed live in the last 24 hours

Full-timeCopenhagen, DenmarkNo salary listedHybrid

About the Job

Requirements

Have 3–5 years of experience in customer and/or product marketing, ideally in a B2B SaaS company.
Have hands-on experience building email journeys and segmentation in HubSpot.
Have a track record in customer advocacy, such as references, case studies, referral programs, or review-site campaigns including G2 and Capterra.
Have experience with account-based marketing.
Have excellent written and spoken English.

Responsibilities

Own marketing for existing Factbird customers from their first weeks on the platform through renewal and beyond.
Design and run lifecycle, expansion, and advocacy programs that help customers adopt more of Factbird, see the value they are getting, and grow with the company.
Build and run onboarding journeys in HubSpot, email flows, and welcome packs to help new customers get up and running quickly.
Plan feature-adoption campaigns based on Mixpanel usage data, targeting accounts that will benefit most.
Promote professional services and training to under-engaged accounts.
Build and maintain the Factbird Academy customer knowledge base.
Run campaigns communicating the roadmap and the value of new products to existing customers.
Build upsell and cross-sell nurture flows.
Produce content for account-based marketing campaigns, from micro-vertical programs to one-to-one account campaigns, and source the customer data those programs need.
Build and run the customer referral program.
Manage the pipeline of customer quotes and logo permissions.
Source customers for case studies and recruit customer speakers for events.
Run internal and external campaigns to earn high ratings and rankings on review sites such as G2 and Capterra.
Turn product usage data from Mixpanel and customer relationship management data from HubSpot into customer insights that feed campaigns and positioning.
Collect customer feedback, report on Net Promoter Score, and route insights to Product Marketing.
Partner with Customer Success, own the Customer Satisfaction and Net Promoter Score survey cadence, and ensure responses receive appropriate follow-up.
Partner with Customer Success on customer health reporting and set up campaign triggers for accounts showing churn risk.

Factbird helps manufacturers see what’s really happening on their production lines. Our lightweight hardware products are installed directly on the production lines and collect data from the machines without the need of heavy consultant implementations. Our hardware turn data into real-time insight on production output, downtime, and efficiency, so the people on the factory floor and in management can make better decisions. Today we have 300+ customers across Europe and US, and with a recent partnership with Verdane, we are looking to scale our efforts even further.

Coming this far has only been possible by relentlessly understanding our customer’s pains and needs and turning that into solutions that generate real-world value in the manufacturers’ day-to-day. As our customer base grows, some of the most valuable conversations we can have are with the manufacturers already using Factbird every day: helping them get more out of the platform, showing them the value they’ve achieved, and giving them good reasons to tell others about it. That’s why we’re hiring our first dedicated Customer Marketing Manager.

You’ll join our marketing team and work side by side with our Product Marketing Director, the Marketing team and Customer Success to support building programs that turn customers into long-term partners and advocates.

The role

As Customer Marketing Manager, you’ll own marketing for everyone who is already a Factbird customer; from their first weeks on the platform to their renewal and beyond. You’ll design and run the lifecycle, expansion, and advocacy programs that help customers adopt more of Factbird, see the value they’re getting, and grow with us.

This is also a data-informed role. You’ll use product usage data from Mixpanel and customer data in HubSpot to understand how accounts actually use Factbird and turn those insights into communication that’s relevant and well-timed. You’ll also make sure what customers tell us reaches product marketing to support campaigns and positioning.

You’ll report to Frederik Krogtoft, Product Marketing Director, and be part of the Marketing team based in Copenhagen.

Lifecycle, adoption & education

Build and run onboarding journeys in HubSpot, email flows and welcome packs, that help new customers get up and running quickly.
Plan feature-adoption campaigns based on Mixpanel usage data, targeted at the accounts that will benefit most.
Promote professional services and training to under-engaged accounts.
Build and maintain the Factbird Academy, our customer knowledge base.

Expansion & account-based marketing

Run campaigns that communicate our roadmap and the value of new products to existing customers.
Build upsell and cross-sell nurture flows.
Produce content for ABM campaigns, from micro-vertical programs to 1:1 account campaigns and source the customer data these programs need.

Customer advocacy & reviews

Build and run our customer referral program.
Manage the pipeline of customer quotes and logo permissions.
Source customers for case studies (production is handled by our Content team) and recruit customer speakers for events.
Run internal and external campaigns to earn high ratings and rankings on review sites such as G2 and Capterra.

Customer insights, voice of the customer & retention

Turn product usage (Mixpanel) and CRM (HubSpot) data into customer insights that feed our campaigns and positioning.
Collect customer feedback, report on NPS, and route insights to Product Marketing
Partner with Customer Success and own the CSAT and NPS survey cadence and make sure responses get the right follow-up.
Partner with Customer Success on customer health reporting and set up campaign triggers for accounts that show churn risk.

We’re looking for a hands-on customer marketer who is equally at home with data and with words. You build programs from scratch rather than waiting for a playbook; you work easily across teams, and you always make the customer the hero of the story.

The Ideal Background

3–5 years of experience in customer and/or product marketing, ideally in a B2B SaaS company.
Hands-on experience building email journeys and segmentation in HubSpot.
A track record in customer advocacy, such as references, case studies, referral programs, or review-site campaigns (G2, Capterra).
Experience with account-based marketing.
Excellent written and spoken English.

About the Company

Factbird

Cloud-based manufacturing data collection and analysis

Factbird provides a cloud-based manufacturing intelligence platform that collects data from production lines in real time and analyzes it to help manufacturers optimize their processes. The system connects to factory equipment and sensors, aggregates data, generates dashboards and alerts, and offers insights to improve efficiency and reduce downtime. The product is designed for a wide range of manufacturing customers and is deployed by more than 300 companies in 28 countries, reflecting its global B2B reach. Factbird differentiates itself through its global presence, scalable cloud platform, and focus on real-time data collection and analysis for production optimization. The company’s goal is to help manufacturers become more data-driven, improve operational performance, and scale their operations internationally.

Company size: 51-200
Company stage: Growth Equity (Venture Capital)
Total funding: $21.1M
Headquarters: Copenhagen, Denmark
Founded: 2015

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