About Basic Capital
Basic Capital is a fintech company disrupting America’s $1T retirement industry by building the mortgage for retirement, unlocking market ownership, and making wealth accessible to every American. Our mission is to create products, platforms, and a credit marketplace that power a fundamentally new retirement system.
Our founding team includes leaders from Goldman Sachs, Uber, Block, and Robinhood, and we’re backed by top investors such as Lux, BoxGroup, SVAngel, Inspired Capital, and Henry Kravis. Based in SoHo, NYC, we’re assembling a lean, high-performance team committed to reducing wealth inequality.
Basic Capital is building a new wealth system for everyday Americans. We are doing it by giving people access to capital markets in a radically new way, and we are doing it with taste.
In less than a year since launch, Basic Capital is already becoming a household brand. We have something interesting to say, and a truth to be (well) told.
We are hiring a Product Marketing Lead to help turn Basic Capital into a generational financial services brand. This is not “fintech marketing.” This is storytelling, culture, and distribution, executed with speed and precision.
Join the ranks of one of the most well-regarded Marketing Departments in tech.
Your job is to relentlessly drive the Basic Capital brand forward as a leading innovator in fintech, and to push well beyond what is expected from a financial services company.
This is not a role for someone who wants to manage calendars and polish copy.
This is a role for someone who wants to build a brand people talk about, share, and trust with their financial future.
You will relentlessly drive the Basic Capital brand forward as a leading innovator in fintech and create a generational financial services brand. With unmatched creativity and freedom push well beyond what is expected from a financial services company.
Build a Brand People Actually Care About
Help shape and scale Basic Capital’s brand voice, tone, and creative identity
Turn complex financial concepts into simple, compelling narratives
Create marketing that feels inevitable, modern, and unmistakably Basic Capital
Ship Campaigns Across Channels
Launch and manage multi-channel campaigns across social, email, partnerships, and IRL
Build creative that breaks through feeds and conversations
Execute with speed, taste, and high standards
Tell the Truth (Better Than Anyone Else)
Translate product truth into stories that drive adoption
Create content that educates without being boring
Make the complicated feel clear, exciting, and trustworthy
Operate Like a Builder
Move fast and iterate. Ship, learn, improve, repeat
Work cross-functionally with product, design, sales, and leadership
Bring creative ideas to life with scrappiness and excellence
You are creative, sharp, and relentless.
You have taste. You know what good looks like. You can write, edit, ship, and iterate quickly. You care about craft, but you care about outcomes more.
You have:
A strong creative point of view and the ability to execute it
Comfort operating in ambiguity with high ownership
A bias toward action and shipping
The ability to balance brand and performance without losing the soul
You want a role where you can build something iconic, not incremental.
Requirements
Experience launching and managing marketing initiatives end-to-end
Strong writing and storytelling skills
Ability to run projects with speed, independence, and attention to detail
Strong creative instincts across content, campaigns, and distribution
Comfort working in a fast-moving environment
Bonus Points
Experience in fintech, consumer finance, investing, or benefits
Strong social instincts and an understanding of modern distribution
Experience with brand campaigns, IRL activations, or unconventional marketing
You’ve helped build a brand people love, not just a product people use
Basic Capital provides retirement financing for 401(k) and IRA plans by adding supplemental capital to every user contribution, creating a 5x levered investment base that is invested in diversified ETFs and bonds. The platform handles IRA and LLC setup, financing, and portfolio management with no credit checks, enabling long-term growth while including protections against margin risks. It differentiates itself by combining employer-focused 401(k) solutions with individual IRA financing and by managing the whole process to simplify leveraged retirement investing. Its goal is to democratize access to wealth-building tools and expand retirement savings through leveraged investing while mitigating typical margin risks.
Company Size
11-50
Company Stage
Series A
Total Funding
$25M
Headquarters
New York City, New York
Founded
2021
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Basic Capital makes LinkedIn's Top startup list; Matt Humphrey joins Carson Group executive team: corporate roundup. Plus, Corebridge Financial, Allianz Life, RetirePath Virginia October 16, 2026 Basic Capital earns LinkedIn Top startup honors. Tech-driven 401(k) platform Basic Capital has earned a spot on LinkedIn's Top Startups list for 2026, the only provider in the 401(k) space included on this year's list. The company was ranked 20th overall on the list of 50 U.S. companies, and was fourth among those based in New York. The LinkedIn list measures companies on a variety of factors, including employee headcount growth over the last year, jobseeker interest in open roles, plus engagement with the company's LinkedIn account and its success in recruiting employees from LinkedIn Top Companies. Basic Capital joins a wide group of tech-related employers on this year's list, including Anthropic, Mercor, Perplexity and Harvey. Basic Capital's platform combines recordkeeping and plan administration with an open-architecture investment lineup, allowing plan sponsors to choose from a wide variety of funds and managers. AI-enabled compliance monitoring and an optional brokerage window for participants are also included. "We're thrilled to be included among so many great companies, many of which are customers of Basic Capital," said Abdul Al-Asaad, co-founder and CEO of Basic Capital. "Retirement is one of the most important financial systems we have, and for too long it's' been underserved by technology. We're proud to help change that." In August, Basic Capital announced its partnership with global HR platform Deel, to provide services to its Deel Retirement system, which runs on a payroll platform. Matt Humphrey joins Carson Group's executive team. Omaha, Neb.-based Carson Group has announced the appointment of Matt Humphrey as divisional president of its integrated advisor channel, and as a member of the RIA's executive leadership team. Humphrey will lead Carson Wealth's W-2 advisor channel, working with other teams in the organization to drive growth, improve the employee advisor experience and better connect the capabilities and resources supporting Carson Wealth's offices. Humphrey most recently served as executive VP and head of Wealth & Investment Management at United Bank and CEO of United Brokerage Services, Inc. A graduate of the United States Military Academy at West Point, Humphrey spent eight years as an Army Aviation Officer, leading teams around the world. In civilian life, he earned an MBA in finance and strategy from Vanderbilt University's Owen Graduate School of Management, and started work as a private wealth advisor at Goldman Sachs. "Matt brings the combination of leadership, operating experience and advisor perspective we were looking for as we continue to build the next chapter of Carson Wealth," said Burt White, Carson Group CEO. "His leadership experience has been built around bringing people together around a shared mission, and that's exactly the kind of leader we want helping us take Carson Wealth forward." Humphrey said it was the company's people and culture that attracted him to the new role. "I met a team that is smart, driven, collaborative and genuinely excited about what they're building together," Humphrey said. "Having been an advisor myself and having led a large wealth management business, I understand both sides of that equation. I'm energized by what's ahead and excited to get started." Corebridge introduces Progressive index annuity strategy. Corebridge Financial has announced the launch of Progressive Trigger, a first-of-its-kind index annuity interest-crediting strategy that's designed to help customers preserve their future growth potential, even in down years in the market. Progressive Trigger's built-in Memory feature is designed to deal with market fluctuations, allowing eligible interest percentages to accumulate following periods of negative index performance. If the trigger condition is met later in the strategy's five-year term, the percentages retained in Memory will be combined with the current year's percentage to determine the interest credit. "Protection from market downturns has always been one of the defining benefits of index annuities," said Bryan Pinsky, president of Individual Retirement and Life Insurance at Corebridge Financial. "Progressive Trigger builds on that strength by turning negative years into future potential and helping customers benefit when market recoveries take time. This is a new way to think about growth within an index annuity." Progressive Trigger is available exclusively through the Power Select Builder index annuity, distributed by Market Synergy Group. Its new strategy complements the annuity's existing performance-triggered option and other interest-crediting components. Traditional trigger options credit a declared rate when index performance is flat or positive over a single year, with the starting value resetting at each contract anniversary. Progressive Trigger instead establishes a starting value that remains in place for up to five years. The index is evaluated annually, providing yearly opportunities to meet or exceed that value. If the index meets or exceeds the starting value at a contract anniversary, the current year's percentage is added to the eligible percentages retained in Memory to determine the interest credit. Customers can then start a new five-year term, or opt to re-allocate their funds. If the trigger condition is never met during the five-year term, the principal remains protected from market losses. "We are proud to work with Corebridge to bring continued innovation to financial professionals and their clients," said Lance Sparks, president of Market Synergy Group. Allianz Life adds legacy benefit to RILA market. Allianz Life Insurance Company of North America has announced a one-of-a-kind retirement benefit in the registered index-linked annuity (RILA) market, one that will continue to provide a death benefit even if the contract value falls to $0 from income payments. Allianz Life's new Legacy+ Income Benefit, an optional rider available for an additional cost, offers both a protected financial legacy and lifetime income benefits. The product helps address the growing desire among Americans to leave a financial legacy, despite concerns about reducing that amount through retirement living expenses. According to the 2026 Annual Retirement Study from the Allianz Center for the Future of Retirement, 56% of Americans would rather allocate significant money for their family or specific causes rather than spend down their retirement savings themselves. The protected Legacy Value for beneficiaries is locked in at 50% of the accumulated contract value when income payments star and will not change, regardless of how long the retiree receives income payments. The guaranteed Legacy Value can also be accessed earlier if circumstances change. "Too many retirees may sacrifice their enjoyment of retirement and underspend to ensure that they have money to pass on to their loved ones as a legacy," said Corey Walther, president of Allianz Life Financial Services, LLC. "The Legacy+ Income Benefit offers a permission to spend and assurance that legacy will not be depleted." The income benefit is available on two Allianz Life RILAs, Index Advantage+ Select Income Annuity and Income Advantage ADV Annuity. RetirePath Virginia registration deadline is October 30. In celebration of October's National Retirement Security Month, RetirePath Virginia is encouraging more small employers to register to take part in Virginia's expanded, state-facilitated retirement savings program, before an October 30 deadline. Eligible businesses with between five to nine employees now qualify to participate. New provisions which took effect July 1 extend program access to 350,000 additional Virginia residents, including part-time workers. As of September 30, the RetirePath program had more than 30,000 accounts holding nearly $40 million, a huge jump from 2024, when only 8,900 accounts and $4 million were held. State law lowered the program eligibility from employers with 25 or more full-time employees to those with five or more employees, including part-time workers. RetirePath enables workers to contribute directly from their paycheck to a Roth IRA through automatic payroll deduction to an account they own, even if they move or change jobs. Virginia businesses must register and facilitate RetirePath if they have five or more employees, have been in business for at least two years and do not offer a qualified employer-sponsored retirement plan of their own. The Oct. 30 deadline is the most recent phase of expansion, applicable to smaller businesses with between five and nine eligible employees. The system has been designed to help employees save for their future with no employer fees, no fiduciary responsibility and minimal ongoing support. Those who are self-employed can also open an account independently. "We have been encouraged by the positive reception to this expansion from employers who appreciate at simple, easy way to support their teams and from employees who have an easy entry point into saving for their future," said Peter Thompson, RetirePath Program Director. October also marks the 30th anniversary of Commonwealth Savers, an independent state agency that administers RetirePath Virginia, as well as the state's Invest529 education savings program and its disability savings program, ABLEnow. Keep up with the news, trends, products, and policy shaping the retirement plan industry.
Basic Capital has partnered with Check to offer embedded 401(k) plans through Check's payroll API. Companies using Check's payroll infrastructure can now add Basic Capital's retirement platform directly into their existing products without separate integration. The partnership connects Basic Capital's retirement infrastructure to Check's API layer, allowing contributions, deductions, and recordkeeping to run on the same data as payroll. This eliminates the need for separate file-based feeds or third-party referrals. "Payroll platforms are increasingly the place where employers expect to manage every part of compensation, and retirement shouldn't be the exception," said Brandon Angelini, Head of Partnerships at Basic Capital. The solution is designed to make retirement benefits more accessible to small and mid-sized businesses. Basic Capital's platform includes expanded investment options, self-directed brokerage windows, and advanced tax strategies integrated into existing payroll systems.
Basic Capital partners with Check to bring embedded 401(k) to workforce SaaS platforms. Business Wire Companies building payroll products on Check's API can now offer employees a built-in 401(k) through Basic Capital, with no separate integration required NEW YORK, September 16, 2026-(BUSINESS WIRE)-Basic Capital, the technology-driven retirement platform, today announced a partnership with Check, the payroll infrastructure company known for its robust API and front-end modules. The partnership lets any Check partner add a 401(k) plan directly into its existing payroll product. Basic Capital's retirement infrastructure connects to Check's API layer, so contributions, deductions, and recordkeeping run on the same data as payroll rather than through a separate file-based feed. For the vertical SaaS companies and HR platforms that already use Check to power payroll, this means Basic Capital's 401(k) offering can be added as a feature of their product, not bolted on as a third-party referral. Retirement benefits have historically been difficult for small and mid-sized businesses to access, in part because most payroll and HR platforms haven't had an efficient way to offer them. Basic Capital and Check are partnering to give platforms access to a 401(k) platform designed for modern teams. Basic Capital offers expanded investment options, an optional self-directed brokerage window and more advanced tax strategies as a native part of the payroll infrastructure these platforms already run on. "Payroll platforms are increasingly the place where employers expect to manage every part of compensation, and retirement shouldn't be the exception," said Brandon Angelini, Head of Partnerships at Basic Capital. "Partnering with Check lets us put a modern 401(k) directly into the products employers are already using, instead of asking them to stitch together another vendor." "We built Check so that platforms could create payroll products tailored to the businesses they serve, without having to build the infrastructure themselves," said Ian Zapolsky, Chief Growth Officer of Check. "With this new partnership, our partners can offer a 401(k) through Basic Capital without leaving the product they've built on Check." Platforms built on Check can enable Basic Capital's embedded 401(k) as an add-on to their existing integration, with plan setup, contribution processing, and compliance monitoring handled by Basic Capital's platform. About Basic Capital Basic Capital is a technology-driven retirement platform built to help companies offer a modern, flexible 401(k) experience. The platform pairs streamlined recordkeeping and administration with an open-architecture investment lineup, giving employers a fully bundled solution that is simple to run and participants a plan that's easy to navigate. For more information about Basic Capital, visit www.basiccapital.com.
Basic Capital, a 401(k) platform modernising the American retirement system, has appointed Jake Eigner as General Counsel. Eigner joins from Goldman Sachs, where he served as Vice President in the legal department. Eigner previously worked at Groom Law Group, a leading ERISA boutique, advising on qualified retirement plans and Department of Labor fiduciary rules. Before his legal career, he served as Vice President at a registered investment advisor, closing over $23 million in business from high-net-worth and institutional clients. As General Counsel, Eigner will lead legal and regulatory strategy for Basic Capital. He holds a J.D. from Georgetown University Law Center and has been published in numerous industry publications including Fast Company and Bloomberg Law.
Basic Capital appoints Jake Eigner as General Counsel. Jake Eigner joins Basic Capital as General Counsel NEW YORK-(BUSINESS WIRE)-Basic Capital, a 401(k) platform modernizing the American retirement system, today announced the appointment of Jake Eigner as General Counsel. Eigner brings deep expertise in ERISA, retirement plan regulation, and financial services law as Basic Capital accelerates its mission to upgrade workplace retirement plans. Eigner brings deep expertise in ERISA, retirement plan regulation, and financial services law as Basic Capital accelerates its mission to upgrade workplace retirement plans. Share "Jake is one of the few lawyers in the country who has lived on both sides of the retirement industry," said Abdul Al-Asaad, Founder and CEO of Basic Capital. "As a top-performing investment professional and as a sophisticated ERISA practitioner, he brings a combination of legal depth and commercial instinct that will help us deliver an enterprise-ready product as we scale." Eigner joins Basic Capital from Goldman Sachs, where he served as Vice President in the legal department. Prior to Goldman Sachs, he was an attorney at Groom Law Group - one of the nation's foremost ERISA boutiques - where he advised clients on qualified retirement plans, Department of Labor fiduciary rules, investment due diligence, and service provider relationships. Before his legal career, Eigner built a track record in financial services. He served as a Vice President at a large registered investment advisor, where he marketed 401(k) funds directly to plan sponsors, set all-time company sales records, and closed more than $23 million in business from high-net-worth and institutional clients. Eigner is a recognized thought leader in the field, having been published or quoted in more than a dozen articles in publications such as "Fast Company," "Bloomberg Law," "Westlaw Expert Insights," "The Institute of International Economic Law" and the "Investment Advisor Association Newsletter." He has also contributed columns for "BenefitsPRO Magazine" and "401(k) Specialist Magazine" and has appeared on popular retirement podcasts. He holds a J.D. from Georgetown University Law Center and a B.A. from the University of Alabama. As General Counsel, Eigner will lead all legal and regulatory strategy for Basic Capital. He will work closely with the founding team to support the company's rapid employer and employee growth as it modernizes the American retirement system. About Basic Capital Basic Capital is a technology-driven retirement platform built to help companies offer a modern, flexible 401(k) experience. The platform combines streamlined recordkeeping, an open-architecture investment lineup, and innovative alternative and financed investing programs to deliver a fully bundled solution for employers and participants. Founded with a mission to simplify retirement benefits and expand access to high-quality investment options, Basic Capital partners with forward-thinking employers to improve financial outcomes across the workforce. More News From Basic Capital NEW YORK-( BUSINESS WIRE )-VanEck, a global investment management firm, and Basic Capital Group ("Basic Capital"), the fintech 401(k) platform modernizing retirement savings, today announced a co-marketing partnership to highlight the availability of select VanEck digital asset exchange-traded products within Basic Capital's 401(k) platform. The initiative will bring increased awareness of digital asset investment options to retirement plan participants seeking diversified, forward-looking port... NEW YORK-( BUSINESS WIRE )-Basic Capital, a 401(k) platform that offers an innovative financing option to help workers achieve their retirement goals, announced the successful closing of its $25 million Series A funding round led by Forerunner and Lux Capital, with participation from existing investors SV Angel, Box Group and financial luminaries including Henry Kravis. New investors included HOF Capital and Inspired Capital. Basic Capital is the first and only 401(k) platform that allows parti... Basic Capital. Release Versions