CRM Campaign Manager - Growth

Work with HelloFresh in Warsaw and its HelloTech organisation, HelloFresh’s global technology backbone with more than 1000 people, building the digital products that power our end-to-end food experience. From meal kits and ready-to-eat meals to specialty offerings like pet food and premium meat & seafood, HelloTech creates the platforms that bring tailored food solutions to millions of customers every month.

Our subscription-based, direct-to-consumer model relies on technology at every step, from customer-facing apps and personalization logic to pricing, forecasting, supply chain optimization, and initiatives that help reduce food waste. While our brands operate independently to serve distinct customer needs, they are united by shared platforms, data, and operational excellence built by HelloTech.

HelloTech works in autonomous, cross-functional alliances, each owning a specific product or domain end to end. By working with our Warsaw office, you will help shape scalable, data-driven products used across our markets, working with a modern tech stack and international teams to continuously improve how people discover, order, and enjoy HelloFresh’s products, today and in the future.

About the role: What's in the Box

We are looking for a CRM Campaign Manager to join our Global CRM Reactivation Pod in Warsaw as we take our first steps into agentic CRM. You will be the first CRM team member based in our Warsaw office, shaping our CRM presence there.

The Global CRM Reactivation Pod is truly international, with Campaign Managers and Audience Managers based in Berlin, Toronto and New York. Campaign Managers are the operational experts, owning execution and quality. Audience Managers define commercial strategy. Both roles work hand in hand and own the CRM win-back communication end-to-end, developing and executing the communication strategy together.

CRM Pods are organized along the customer lifecycle, so your focus may change over time. That gives you several learning opportunities across the full lifecycle.

At HelloTech, flexibility and cross-functional collaboration are core to how we work. While this role is aligned to a specific Alliance, strong candidates may also be considered for opportunities across different teams or projects.

What you’ll do: The Recipe

• Own the creation, management and optimization of CRM campaigns across various channels, including email, SMS and app.
• Understand campaign performance and targets, and suggest and create campaigns to meet business targets.
• Partner cross-functionally with Audience Managers, Engineers, Product and Marketing Analytics teams to translate customer insights and business targets into scalable campaign formats.
• Be part of our early journey into agentic CRM, using agents to shape and build our campaigns.

What you’ll bring: The Ingredients 

• 3+ years of CRM experience, especially executing campaigns on at least one CRM platform.
• A bachelor's degree in business, marketing, engineering or data science.
• Fluent English, our company language.
• You have a good eye for creative execution and overall aesthetic for communication channels.
• Experience driving cross-functional projects from planning through completion.
• Expertise in complex segmentation strategies and multi-channel customer lifecycle programs.
• A data-driven mindset, with experience running experiments and turning insights into business decisions.
• Genuine excitement about AI developments and how agents can help build campaigns.
• A logical thinker who wants to learn the technical systems behind campaigns.
• Full ownership of your work and a desire to grow with us.
• Comfort working independently as our first CRM team member in Warsaw, while collaborating with teams in Berlin, Toronto and New York.
• You are passionate about customer-centricity and have experience working with Direct Mail, Email and other CRM channels.

Above all, we are looking for individuals who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

What we offer: The Toppings

• Global collaboration at scale: Collaborate with experienced engineers and product partners across HelloTech’s international teams, in a culture of active knowledge sharing.
• Technology with real-world impact: Build and operate modern systems at global scale, supporting 6+ millions of customers and complex supply chain operations.
• Technical/Product/Design leadership: Drive best practices and influence architecture/design, quality, and ways of working in an autonomous, product-led setup.
• End-to-end development/delivery: Drive decisions from problem definition to production, improving systems and enabling long-term scalability.
• Access to workspace at Warsaw Centre Point. The hub offers modern facilities including showers, breakout zones, outdoor space, cycle parking, and refreshments (coffee, soft drinks, and fruit).

Are you the missing ingredient? If this sounds like a tasty opportunity, we’d be excited to hear from you.  We aim to review your profile and respond within 5 business days.