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Motel One

Budget design hotel chain offering value

Digital Marketing Student Worker Intern

Performance & Paid MarketingPosted on Nov 13
Internship · Winter 2027Munich, GermanyNo salary listedIn-person

About the Job

Requirements

  • Be enrolled as a student in communications, media studies, economics, business informatics, digital business, or a comparable program, ideally specializing in marketing.
  • Have a strong affinity for digital media, digital products, and current online marketing trends.
  • Use Microsoft Office programs proficiently.
  • Be interested in digital advertising, media strategy, and funnel-oriented marketing.
  • Apply analytical thinking and enjoy data-based work.
  • Have fluent German and English skills.
  • Work in a structured, independent, and solution-oriented manner.
  • Be creative, motivated, optimistic, and willing to contribute ideas.
  • Show enthusiasm for digital communication, user-centered solutions, and the hotel industry.

Responsibilities

  • Support the management and optimization of paid media initiatives throughout the conversion funnel.
  • Analyze and evaluate campaign performance and derive concrete recommendations for action.
  • Research, plan, and create advertising materials and assets for digital media campaigns, including display, video, email, and search engine advertising.
  • Monitor current trends in digital advertising and benchmark competitors.
  • Coordinate and align with internal departments, external agencies, and media partners.
  • Analyze user needs and identify optimization potential for digital touchpoints.
  • Independently handle subprojects and prepare reports and presentation materials.

About the Company

Motel One

Budget design hotel chain offering value

Motel One runs a network of budget design hotels in Europe. It offers a high-quality, consistently designed hotel experience at an attractive price, focusing on strong locations and efficient service to deliver a reliable value-for-money stay. The product works through standardized, well-designed rooms and public areas that emphasize comfort and simplicity, backed by dependable operations and location strategy. What sets Motel One apart is its combination of affordable rates with thoughtful design and a strong emphasis on staff and guest satisfaction, along with clear career and development opportunities for employees. The company’s goal is to expand across European markets while maintaining high occupancy, award-winning guest experiences, and motivated staff, supported by partners and internal growth initiatives.

Company size
1,001-5,000
Company stage
Private
Total funding
Not listed
Headquarters
Munich, Germany
Founded
1999

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