Category Manager
TikTok
Category Manager
TikTok
Short-form video platform with ads
About the Team TikTok Local Services (TikTok GO) is a one-stop commerce solution that connects global users with local services through the creative use of TikTok POI (Points of Interest), short videos, LIVE, and search. It delivers valuable real-life experiences and inspires users to explore the world around them. With the mission of "Discover great places, Empower local businesses" Local Services aims to be the most trusted platform to discover great places and connect local businesses. It helps communities engage with restaurants, hotels, and attractions, equips businesses with new ways to connect with customers and drive transactions, and combines innovative marketing and operational tools to support sustainable growth. The Category Special Projects PIC will manage and execute creator campaigns, special projects, and vertical initiatives to increase creator activity across all levels. The goal is to boost content supply and improve GMV through well-designed, data-driven campaigns and effective creator matchmaking. Key Responsibilities - Strategy development: Define data-driven campaign strategies grounded in business context, creator segmentation, and GMV growth objectives - Campaign design: Translate strategy into clear mechanics, incentive structures, and operational workflows to drive creator participation and performance - Execution management: Lead end-to-end delivery of campaigns and special projects, ensuring high-quality rollout and cross-functional alignment - Stakeholder alignment: Partner with BD, Affiliate, Strategy, and Creator Management teams to ensure cohesive execution and shared accountability - Performance optimization: Drive improvements in creator activeness, content supply, and GMV through structured campaign execution - Performance analysis: Evaluate campaign outcomes, identify key performance drivers, gaps, and optimization levers - Continuous improvement: Refine strategy, design, and execution frameworks based on data insights
Minimum Qualifications: 1. Minimum 4 years of experience managing end-to-end campaigns 2. Strong analytical thinking, business logic, and data interpretation skills 3. Good understanding of the e-commerce and affiliate industry landscape 4. High ownership mindset with strong agility and execution capability 5. Preferably experienced working with creators, influencers, or KOLs 6. Able to thrive in a fast-paced and resilient in navigating ambiguity and shifting priorities
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.
Explore more opportunities at TikTok