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BPD

Healthcare-focused advertising agency with data-driven marketing

Account Director - Communications

PR & CommunicationsConfirmed live in the last 24 hours
Full-timeNo salary listed

About the Job

Requirements

  • Experience working in proactive communications and crisis communications.
  • Demonstrated ability to build relationships quickly both internally and externally.
  • Seven or more years of agency or in-house experience.
  • Excellent interpersonal and communications skills, including in person and over the phone or internet meeting platforms such as Zoom and Teams.
  • Exceptional writing and presentation skills, with the ability to connect with internal and external audiences.
  • Superior organizational skills, attention to detail, and follow-through, with the ability to anticipate client needs.
  • Discernment to protect confidential information, both verbal and written.
  • AI fluency.
  • Ability to travel as needed.
  • Local to the Nashville, Tennessee or Boca Raton, Florida area and able to work in the office as needed.

Responsibilities

  • Own the formation of strong client relationships and earn a reputation as a trusted advisor to senior and executive-level client contacts through thought leadership and strategic counsel.
  • Lead the agency team as account and project lead, ensuring successful execution of client initiatives by fulfilling project scope, meeting client needs, adhering to deadlines, and taking responsibility for overall results.
  • Provide strategic counsel to clients with solutions to current issues and proactive foresight about future issues.
  • Oversee the creation and execution of communications plans, scenario plans, and executive messaging tailored to healthcare audiences and aligned with broader account strategy.
  • Work across teams to identify opportunities to bring in agency disciplines and expertise that add value to clients and projects.
  • Draft materials including communications plans, scenario plans, reactive statements, and executive messaging.
  • Identify organic growth opportunities and pitch innovative ideas aligned with client goals and the overall engagement strategy.
  • Use communications and healthcare knowledge to work autonomously and with limited oversight to drive work forward.
  • Coach and mentor junior team members by providing guidance, feedback, and developmental support; collaborate across departments to deliver strategic and creative client engagements.
  • Apply AI tools strategically to deliver work for the company and its clients while upholding standards for accuracy and confidentiality.
  • Help ensure team and client deadlines are met by following a predetermined engagement timeline.

Desired Qualifications

  • Vendor management or account management experience is preferred.

About the Company

BPD

Healthcare-focused advertising agency with data-driven marketing

BPD focuses on healthcare marketing, providing integrated services for hospitals and health systems. It uses a proprietary data platform to surface consumer insights and guide decisions across the marketing funnel, from brand strategy to patient acquisition, combining traditional media with digital channels in a tradigital approach. The company differentiates itself through its healthcare specialization, data-driven insights, and growth scale after acquiring Revive and receiving WindRose Health Investors’ backing. Its goal is to help health systems become trusted brands, attract more patients, and improve talent recruitment with measurable, end-to-end marketing solutions.

Company size
51-200
Company stage
Acquired
Total funding
Not listed
Headquarters
Boca Raton, FL
Founded
2002

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