Director of Lifecycle Marketing - Marketing Planning and Strategy

Position Summary...

What you'll do...

Role summary:
As Director of Lifecycle Marketing at Walmart Connect, you will lead a team responsible for driving advertiser activation, engagement, retention, and reactivation through personalized, data-driven marketing. You will set the strategic direction for the function, develop talent and capabilities, and drive measurable business outcomes. You'll also lead the evolution of lifecycle marketing toward intelligent, signal-driven engagement, leveraging behavioral insights, AI, experimentation, and automation to deliver more relevant advertiser experiences. Partnering closely with Product, Engineering, and Analytics, you'll help build scalable marketing capabilities that accelerate advertiser growth.
About the team:
The Lifecycle Marketing team at Walmart Connect helps advertisers succeed and grow through personalized, data-driven engagement. We're evolving beyond traditional CRM campaigns to build a more intelligent, proactive approach to advertiser growth — using behavioral signals, insights, and AI to deliver relevant recommendations at the moments they matter most. Working at the intersection of marketing, data, and technology, our team partners closely with Product, Engineering, and Analytics to turn insights into action, create better advertiser experiences, and drive measurable business impact.
What you'll do:

• Lead and develop a high-performing Lifecycle Marketing team, setting strategy, priorities, and accountability for results.
• Drive advertiser activation, engagement, retention, and reactivation through personalized CRM programs and automated journeys.
• Advance signal-driven marketing using behavioral data, predictive insights, and next-best-action recommendations.
• Partner with Product, Engineering, and Analytics to build scalable marketing technology, automation, and personalization capabilities.
• Establish a rigorous growth operating model through forecasting, experimentation, incremental measurement, and continuous optimization.
• Translate advertiser insights into targeted interventions that improve advertiser experiences and measurable business outcomes.

What you'll bring:

• 10+ years of experience in lifecycle, CRM, or growth marketing, with a proven track record of leading and developing high-performing teams.
• Demonstrated success scaling customer activation, engagement, retention, and reactivation programs.
• Deep expertise in CRM platforms, marketing automation, segmentation, personalization, and customer journey orchestration.
• Strong analytical capabilities, including experimentation, incremental measurement, and data-driven growth strategies.
• Experience partnering with Product, Engineering, and Analytics to develop scalable, technology-enabled marketing capabilities.
• Strategic leadership, commercial acumen, and the ability to influence cross-functional partners and deliver measurable business outcomes.
• Experience in B2B, SaaS, marketplaces, or retail media preferred.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $132,000.00 - $264,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
- Stock

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Marketing, Communications, or related field and 4 years' experience in marketing or related field OR 7 years'experience in marketing or related field.
1 year's supervisory experience or experience leading cross-functional projects.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Leading cross-functional projects, Marketing or related field, Supervisory experienceMasters: Business Administration

Primary Location...

221 River St, Hoboken, NJ 07030, United States of AmericaWalmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.