Full-Time

Senior Story Producer

Story Production, Video Advertising

Posted on 8/29/2025

Golden Hippo

Golden Hippo

51-200 employees

Direct-to-consumer health, beauty, pet care marketer

Compensation Overview

$90k - $120k/yr

+ Annual KPI bonus + Monthly KPI bonus

Canoga Park, Los Angeles, CA, USA

Hybrid

Hybrid role—on-site in Woodland Hills, CA; occasional travel to shoot/interview footage.

Category
Creative Production
Requirements
  • 5-8 years experience writing & directing in a visual medium (required)
Responsibilities
  • Write and direct video ads with the goal of selling products using a data-driven, test-and-learn approach.
  • Come up with fresh and innovative concepts/angles for ads and write scripts.
  • Direct actors and/or celebrity brand partners to elicit authentic and persuasive performances; Formulate and ask interview questions that elicit the most compelling soundbites.
  • Work with videographers to gather video assets  (i.e.identify needed video cover, set-up locations  and direct videographers to shoot b-roll).
  • Provide on-set leadership in collaboration with Production Supervisor, production team, and camera crew.
  • Collaborate with editors from pre-production to delivery, including providing feedback on edits, assist conceiving of graphics and on-screen text.
  • Analyze performance data, and use data to create incremental video optimizations that scale.
  • Successfully manage/mentor a junior Story Producer
  • Available to drive, and occasionally travel, to locations in order to film and gather footage and conduct interviews
Desired Qualifications
  • Exceptional concepting skills
  • Exceptional script writing and directing skills
  • Mastery of on-set creative leadership and understanding of how to successfully direct celebrity partners and actors
  • Ability to formulate strategies on how to market health and wellness products in fresh, creative and different ways.
  • Understanding of direct response marketing.
  • A highly creative self-starter who can work both independently and collaborate well with different teams
  • Ability to work in a fast-paced and ever-changing environment.
  • Management and mentorship experience with evidence of success
  • 8+ years experience writing & directing in a visual medium, ideally with some advertising/marketing experience (preferred)
  • Bachelor’s Degree in Writing, Film (preferred)

Golden Hippo creates and markets health, wellness, beauty, and pet care brands directly to consumers online. Its products are sold via direct-to-consumer platforms, bypassing traditional retail to build closer relationships with customers. The company emphasizes testing new ideas and technologies, flexible work arrangements, and employee growth to continuously improve its offerings. With over 1,400 employees, Golden Hippo operates as an employee-owned business through an Employee Stock Ownership Plan (ESOP), linking staff success to the company’s performance. The main goal is to help people and their pets live healthier, happier lives by offering high-quality products and educational resources, while growing a profitable, customer-focused business.

Company Size

51-200

Company Stage

Debt Financing

Total Funding

$354M

Headquarters

Salt Lake City, Utah

Founded

2011

Simplify Jobs

Simplify's Take

What believers are saying

  • Pet care brands offer growth as wellness spending outpaces human categories.
  • Vertical integration in Memphis and Chatsworth cuts logistics costs amid inflation.
  • ESOP structure lowers turnover in product development versus competitors.

What critics are saying

  • FTC enforces claims scrutiny, imposing $100M+ settlements in 12-24 months.
  • AmazonBasics and Great Value cannibalize sales at 40-60% lower prices.
  • China's Q2 2025 export restrictions raise supplement costs 25-35%.

What makes Golden Hippo unique

  • Golden Hippo incubates 1-2 new brands annually for repeatable innovation.
  • Doctor-formulated products provide clinical credibility and premium pricing.
  • In-house content marketing builds proprietary audience data efficiently.

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Benefits

Flexible work arrangements

Employee stock ownership plan

Global charity impact

Generous matching 401k plan

Room for growth & results-based pay increases

Recognition programs

Company events

Free on-site gym & fully-stocked kitchen

Company News

PR Newswire
Mar 20th, 2024
Golden Hippo, And Its Sister Companies; Golden Customer Care, Golden Bolt, And Golden Pet Manufacturing Win The 2024 Usa Today Top Workplaces Award

WOODLAND HILLS, Calif., March 20, 2024 /PRNewswire/ -- Golden Hippo —the leading direct-to-consumer creator and marketer of over 20 brands, including health, beauty, and pet care—and its sister companies, Golden Customer Care , Golden Bolt , and Golden Pet Manufacturing celebrate winning the 2024 USA TODAY Top Workplaces USA award. Awarded by Energage—a purpose-driven organization that develops solutions to build and brand Top Workplaces—and in partnership with USA TODAY, the Top Workplaces award is based on surveying more than 20 million employees to recognize the leading organizations across 60 markets.Golden Hippo—the leading direct-to-consumer creator and marketer of over 20 brands, including health, beauty, and pet care—and its sister companies, Golden Customer Care, Golden Bolt, and Golden Pet Manufacturing celebrate winning the 2024 USA TODAY Top Workplaces USA award.The Top Workplaces award is based on Energage's confidential, research-backed, employee engagement survey. Participating companies are evaluated against the industry's most robust standards. Results are calculated by comparing the survey's research-based statements, including 15 Culture Drivers that are proven to predict high performance against industry benchmarks.In addition to USA TODAY Top Workplaces, Golden Hippo has been recognized for its outstanding work culture with over 35 awards in less than five years. Golden Hippo, Golden Customer Care, and Golden Bolt's award-winning culture and benefits are designed to create and foster an inclusive and innovative team.Golden Hippo Employee Reviews"Continuing to grow my career here is a no-brainer for me. The people are what makes this place special - everyone's incredibly talented, knowledgeable, and supportive, making it a fantastic environment to grow

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