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Gilead Sciences

Makes medicines for HIV, liver disease and cancer

Senior Director - Head of Digital Strategy

Marketing Generalist & ManagementPosted on Nov 13
Full-time

About the Job

Requirements

  • Bachelor’s degree and 14 years of relevant experience, or Master’s degree and 12 years of relevant experience, or PhD and 12 years of relevant experience.

Responsibilities

  • Define and continuously evolve the vision, operating model, and strategic priorities for Digital Strategy across the U.S. Commercial portfolio.
  • Establish clear standards for digital and omnichannel strategy and raise the quality and consistency of customer engagement across therapeutic areas.
  • Ensure digital strategies begin with a clearly defined customer and business need rather than a specific channel or technology.
  • Identify the highest-value opportunities across the portfolio and focus Digital Strategy resources where they can create the greatest customer and business impact.
  • Serve as a senior strategic advisor to Brand and therapeutic area leaders on customer behavior, digital disruption, and emerging opportunities.
  • Translate Brand priorities into differentiated, connected customer experiences across channels.
  • Bring together customer insights, audience strategy, content, channels, data, and technology to support seamless HCP and patient journeys.
  • Translate sophisticated data and technology capabilities into clear, actionable strategies tied to customer and business needs.
  • Influence senior stakeholders across a complex, highly matrixed organization and build alignment around a common digital vision.
  • Integrate expertise across media, AI, Digital Health, Analytics, customer relationship management (CRM), web, content, data, Digital Operations, and Technology into cohesive strategic recommendations.
  • Build strong partnerships with internal capability leaders, Information Technology, Operations, agencies, and external technology partners.
  • Anticipate how AI, search, emerging platforms, new data sources, and changes in HCP and patient behaviors may reshape healthcare engagement.
  • Translate emerging technologies into practical use cases and scalable opportunities for Gilead.
  • Lead the Digital Strategy innovation roadmap, identifying opportunities to pilot, learn, optimize, and scale new approaches.
  • Advance more intelligent, personalized, and connected customer experiences across the portfolio.
  • Lead, coach, and develop a high-performing team of Digital Strategy professionals.
  • Build deep digital expertise while ensuring Digital Strategy remains closely connected to Brand priorities and customer needs.
  • Create mechanisms for sharing insights, practices, and learning across therapeutic areas so successful approaches can benefit the broader portfolio.
  • Establish clear measures of success grounded in customer and business outcomes rather than individual channel metrics.
  • Partner with Analytics and capability teams to develop learning agendas, measurement frameworks, and optimization approaches.
  • Apply insights and performance data to continuously improve customer experiences and inform investment decisions.
  • Scale successful approaches across brands and therapeutic areas where appropriate.
  • Create inclusion by modeling inclusion and embedding the value of diversity in team management.
  • Develop talent by understanding employees’ skills, experience, aspirations, and potential; coaching them on current performance and future potential; and ensuring they receive feedback and insight to support growth and development.

Desired Qualifications

  • Deep expertise across omnichannel strategy, customer journey design, audience strategy, personalization, CRM, media, web, content, data, and marketing technology.
  • Experience connecting customer insights, first- and third-party data, and behavioral signals to activation strategies.
  • Strong understanding of AI and emerging technologies and their implications for customer engagement and marketing.
  • Experience with enterprise marketing platforms and ecosystems such as Salesforce, Sitecore, LiveRamp, or comparable technologies.
  • Experience translating data and technology capabilities into customer-focused strategies and scalable business opportunities.
  • Demonstrated ability to influence senior leaders and operate effectively across complex, highly matrixed organizations.
  • Executive communication, storytelling, facilitation, and influencing capabilities.
  • Experience balancing strategic direction with pragmatic execution and advancing ideas from concept through adoption and scale.
  • Pharmaceutical or biotechnology experience.
  • Experience working in regulated environments.
  • Agency, consulting, or technology experience, particularly when combined with client-side leadership experience.
  • MBA or other relevant advanced degree.

About the Company

Gilead Sciences

Makes medicines for HIV, liver disease and cancer

Gilead Sciences is a biopharmaceutical company that discovers, develops and sells medicines for HIV, viral hepatitis and other liver diseases, cancer and inflammatory conditions. Its HIV business covers both treatment, led by the once-daily pill Biktarvy, and prevention, including Descovy and Yeztugo, a lenacapavir injection given twice a year. In cancer, its Kite unit makes CAR T-cell therapies from patients' own immune cells, and Trodelvy is an antibody-drug conjugate for breast cancer. Gilead earns revenue by selling its drugs to wholesalers, specialty pharmacies, hospitals and governments worldwide after regulatory approval. The company was founded in 1987 and is headquartered in Foster City, California.

Company size
10,001+
Company stage
IPO
Headquarters
Foster City, CA
Founded
1987

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