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Publicis Groupe

Runs advertising and digital transformation services

Manager Media

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeDubai - United Arab EmiratesNo salary listedIn-person

About the Job

Requirements

  • Ability to comprehend client requirements, ask appropriate questions, and devise media plans and recommendations aligned with client goals.
  • Strong analytical skills and ability to interpret data and market research.
  • Strong grasp of industry trends and best practices.
  • Ability to use Microsoft Office 365, including Word, Excel, PowerPoint, and Teams.
  • In-depth knowledge of media planning and buying tools and platforms, including Z/X Plan, Statex, Global Web Index, Euromonitor, World Advertising Research Center, and Similarweb.
  • In-depth knowledge of digital planning tools, including Display & Video 360, Google Ads, Meta Business Manager, Snapchat Ads Manager, X Ads Manager, and TikTok Ads Manager.
  • Familiarity with the Groupe's products and services and ability to describe their characteristics and advantages.
  • Knowledge of digital media and emerging technologies.
  • Commercial acumen and understanding of how to drive return on investment for business partners and the agency efficiently and effectively.
  • Ability to develop sound channel strategy and activation aligned with communication plans.
  • Ability to manage multiple projects, clients, and stakeholders; prioritize work, meet deadlines, and perform under pressure.
  • Knowledge of how to measure return on investment from a media plan.
  • Ability to manage internal teams and external vendors and agencies.
  • Ability to conduct client presentations on relevant media trends and developments.
  • Ability to develop channel-specific strategies, media plans, and reports across offline and online channels.
  • Strong knowledge of the market, consumers, and available media research.
  • Thorough knowledge of the media marketplace and available opportunities, and ability to build constructive relationships with relevant media owners.
  • Ability to think strategically, creatively, and analytically, identify new opportunities, and develop effective solutions.
  • Strong communication and negotiation skills.
  • Ability to innovate and improve current processes.
  • Ability to build relationships and communicate clearly and confidently with peers, clients, and stakeholders.
  • Bachelor's degree in Marketing, Advertising, or a related field.
  • Five to seven years of experience in media planning or a related role.
  • Proven ability to mentor and lead a team of planning executives.
  • Digital certifications across major platforms, including Meta, Google, Snapchat, LinkedIn, and X.

Responsibilities

  • Lead the development and execution of media plans for clients across a variety of industries.
  • Work with the reporting manager to account for both client and agency key performance indicators.
  • Manage multiple projects simultaneously, set priorities, meet deadlines, translate strategies into innovative media, and work effectively under pressure.
  • Collaborate with cross-functional teams to develop and execute media strategies.
  • Manage day-to-day client relationships and communications.
  • Build rapport with clients and business partners.
  • Mentor and guide junior planning team members.
  • Perform quality control for all media planning.
  • Oversee the team on day-to-day projects.
  • Develop channel strategy and activation aligned with communication plans.
  • Develop and own projects involving media strategy, consumer insights analysis, identification of client business challenges, competitive landscape analysis, media selection, cost-efficiency, timing and laydown, and market budget levels.
  • Oversee all output from executives and administrators to ensure accuracy of documents shared internally and externally.
  • Ensure efficient and accurate administrative work for the Groupe.
  • Take responsibility for the quality of Media Executives' and Media Planners' output and make adjustments when required.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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