NewsBreak

Runs a personalized local news app for US readers

Senior Product Manager - Reelbee Consumer App

Product ManagementConfirmed live in the last 24 hours

Full-timeMountain View, CA, USA

About the Job

Requirements

At least 5 years of mobile product management experience, including at least 2 years in monetization or growth for consumer content, entertainment, or subscription products.
Deep understanding of paywalls, coin or episode unlocks, subscriptions, and ad-unlock, with shipped A/B tests demonstrating quantified lift in payment or retention.
Strong analytics skills in funnels, cohorts, and retention using Amplitude or a similar tool.
Ability to run multiple product lines independently and operate with weekly releases and daily stand-ups.
Experience or familiarity as a short-drama or vertical-video user, including understanding hooks, paywall placement, and binge behavior.
English as a working language.

Responsibilities

Own the hybrid monetization system, including ad-unlock, coins and first-purchase offers, subscriptions, and retention offers; benchmark against DramaBox, ReelShort, and NetShort; improve first-purchase rate, first-week subscription renewal, and ARPDAU through A/B testing.
Own retention and the viewing experience, including the first-day path, binge and resume flows, push notifications, and Live Activity re-engagement; improve D1/D7 retention.
Partner with NewsBreak and Scoopz product and client teams on in-app short-drama entry points, converting news users without harming the core experience.
Align consumer-side placement rules with the algorithm team to scale winning titles in-app, and align landing pages and first-open experience with the user acquisition team.
Plan iOS, Android, and Web priorities and release cadence; coordinate engineering, design, and data.
Define and track core metrics including retention, payment funnel, ARPDAU, and subscription renewal; deliver weekly product reviews and decisions.

Desired Qualifications

Short-drama app experience.
Basic SQL.
Mandarin.
Hands-on experience with Apple and Google subscription policies, promotional offers, refunds, and compliance.
Ad monetization product experience, including rewarded video, mediation, and eCPM.
Distribution or placement strategy product experience.
Experience launching a new app from 0 to 1.

About NewsBreak

Local life runs on local information. What happened down the street? Who can fix this? Where should we go tonight? NewsBreak started in 2015 to answer these questions, and today more than 40 million people a month rely on us to follow what’s going on in their zip code.

Three platforms with one vision: powering local life. Led by founder and CEO Jeff Zheng, NewsBreak is our local life and news platform; Nearby AI connects people with local businesses; and NDot AI helps publishers and creators grow and earn.

Building for the long term. A $115 million Series C made us a unicorn in 2021, and we keep investing in our people. We’re Great Place to Work® certified and named to Fast Company’s Best Workplaces for Innovators (2025) and Fortune’s Best Workplaces in the Bay Area™ (2026).

Everyone makes an impact. Whether you write code, shape products, tell our story, or run the business, we want people who own projects end to end, stay curious, and speak up. Join us.

Learn more at: NewsBreak, Nearby AI, NDot AI

About the role

NewsBreak is building ReelBee, an open short-drama distribution platform where any qualified creator or studio can self-publish, earn a transparent revenue share, and get real US audience insights. This is a CEO-sponsored, company-level initiative. As Senior Product Manager you will own the ReelBee consumer app (iOS, Android and Web): the viewing experience and the monetization system, plus short-drama entry points inside NewsBreak and Scoopz. We are hiring in parallel in the SF Bay Area (Mountain View) and Beijing.

What you'll do

Own the hybrid monetization system (ad-unlock, coins and first-purchase offers, subscription and retention offers) benchmarked against DramaBox, ReelShort and NetShort; lift first-purchase rate, first-week subscription renewal and ARPDAU through A/B testing
Own retention and the viewing experience: first-day path, binge and resume flows, push and Live Activity re-engagement; move D1/D7 retention
Partner with NewsBreak/Scoopz product and client teams on in-app short-drama entry points, converting news users without hurting the core experience
Align consumer-side placement rules with the algorithm team to scale winning titles in-app; align landing pages and first-open experience with the user acquisition team
Plan iOS/Android/Web priorities and release cadence; coordinate engineering, design and data
Define and track core metrics (retention, payment funnel, ARPDAU, subscription renewal); deliver weekly product reviews and decisions

What we're looking for

5+ years in mobile product management, including 2+ years on monetization or growth for consumer content, entertainment or subscription products (short drama, web fiction, comics, streaming, games or social); short-drama app experience preferred
Deep understanding of paywalls, coin/episode unlock, subscriptions and ad-unlock; shipped A/B tests with quantified lift in payment or retention
Strong analytics: funnels, cohorts and retention in Amplitude or similar; basic SQL preferred
Thrives on weekly releases and daily stand-ups; runs multiple product lines independently
A short-drama / vertical-video user with instincts for hooks, paywall placement and binge behavior
English as working language; Mandarin a plus

Nice to have

Hands-on with Apple/Google subscription policies, promotional offers, refunds and compliance
Ad monetization product experience (rewarded video, mediation, eCPM)
Distribution/placement strategy product experience
0→1 launch of a new app

The US base salary range for this full-time position is listed below. Pay may vary based on a number of factors including job-related skills, level, experience, geographic location and relevant education or training. At NewsBreak, we design our overall rewards package to attract top talents. Depending on the position, the role may also be eligible for discretionary bonus and options. Your recruiter can share more details during the hiring process.

Annual Base Pay Range

$170,000—$220,000 USD

CPRA Privacy Notice for California Candidates

Annual Base Pay Range 170000 - 220000 USD

About the Company

NewsBreak

Runs a personalized local news app for US readers

NewsBreak runs a free app and website that gather local and national news for readers across the United States and sort it by ZIP code and by each reader's interests. In 2022, it launched a national network of independent local writers to cover communities that get little attention from traditional media. Its software pulls articles from local outlets, national publishers, and its own contributors into a single feed, and the app sends nearby alerts about crime, weather, and traffic. NewsBreak makes money by selling ads, including to local businesses, and shares ad revenue with partner publishers. It was founded in 2015 and is based in Mountain View, California.

Company size: 201-500
Company stage: Series C
Total funding: $139.8M
Headquarters: Mountain View, CA
Founded: 2015

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