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January Digital

Full-funnel marketing agency with analytics

Director – Growth

Performance & Paid MarketingUpdated on Nov 10
Full-timeNew York, NY, USAHybrid

About the Job

Requirements

  • At least 9 years of experience managing paid media in digital channels, including organic and paid search, programmatic, affiliate, social, display, and video.
  • At least 4 years of experience managing multi-layered teams.
  • Ability to produce informed investment recommendations and campaign launches for a variety of advertising clients.
  • Experience managing client relationships and leading strategic and tactical conversations with stakeholders.
  • Strong understanding of paid media planning and execution, with a 360-degree marketing perspective and understanding of how earned and owned media connect with paid media efforts.
  • Familiarity with incrementality testing and advanced measurement frameworks.
  • Project management and organizational skills to manage multiple workflows and stakeholders.
  • Ability to collaborate across teams to support integrated marketing strategies.
  • Experience with performance media principles, including driving positive return on ad spend, maximizing lead generation, and marketing subscription-based programs.
  • Strong knowledge of paid search platforms, paid social platforms, and Google Analytics.
  • Ability to prioritize and manage multiple tasks simultaneously to meet deadlines.
  • Knowledge of Microsoft Excel and PowerPoint, Google work products, and business tools such as Slack and Airtable.
  • Proven AI skills in developing and refining AI inputs, effective use of key tools, and applying AI to real business challenges.
  • Critical thinking and responsible use of AI.
  • Creative and analytical skills, ability to take direction, learn and develop new skill sets, solve problems, take on new challenges, and maintain attention to detail.
  • Ability and willingness to travel between the New York and Dallas offices and to client and other company meetings within the United States as needed.

Responsibilities

  • Fully manage paid media across relevant channels, including paid search, paid social, video, display, programmatic, Amazon, Instacart, Roundel, and retail marketplaces, analyzing and optimizing campaigns against client goals.
  • Manage and mentor two Growth Account Managers and take responsibility for their career development.
  • Manage multiple client accounts simultaneously across different service tiers, adapting oversight, cadence, and resourcing for each account.
  • Develop paid media strategies for client businesses, including test recommendations and optimizations aligned with client objectives.
  • Stay current on emerging AI-driven discovery channels, including Answer Engine Optimization, Generative Engine Optimization, and answer-engine visibility.
  • Lead client calls and serve as the primary day-to-day contact for assigned accounts.
  • Oversee and quality-check the Account Management team’s campaign planning and tactical execution across paid media channels, ensuring alignment with strategy and client goals.
  • Manage workflow and coordinate with Traffic and Operations teams to move projects efficiently and meet deadlines.
  • Oversee campaign project management, ensuring deliverables are organized, prioritized, and completed on time.
  • Support expansion of client engagements beyond paid media, including affiliate marketing, incrementality testing, forecasting, and creative strategy.
  • Collaborate across functions to connect channel performance with broader marketing initiatives and client goals.
  • Own analysis and reporting on client campaigns.
  • Oversee the Account Management team’s ad delivery and optimizations to ensure high-quality execution across channels and meet client goals.
  • Own day-to-day client communications.
  • Guide and quality-check ad copy developed by the Account Management team to ensure it is tailored to each client and follows the client’s brand-voice guidelines.
  • Build client trust by managing project deliverables, delivering multi-channel campaign activation, and setting clear expectations internally.
  • Track media and client-industry trends and present findings in internal meetings and to clients.
  • Help lead audits and requests for proposals to win new business.

About the Company

January Digital

Full-funnel marketing agency with analytics

January Digital is a marketing agency that provides full-funnel media planning, execution, and optimization, along with consulting services that offer strategic leadership for building effective client marketing organizations. It bases its work on data and actionable insights to guide decisions and overcome business challenges. The company differentiates itself through its combination of media execution and strategic consulting, a strong emphasis on data-driven results, and a culture-focused approach with programs like WORKS, Good Works, and Well Works that support community impact and employee well-being. Its goal is to help clients achieve better business outcomes while improving the lives of its clients, its people, and the communities around it.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
New York City, United States
Founded
2011

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