Demand Generation Lead

Job Description

About You

You are a data-driven Demand Generation Lead who enjoys turning growth strategies into measurable business opportunities. You thrive on understanding how different acquisition channels contribute to revenue, identifying opportunities to improve conversion rates, and building scalable lead generation strategies that consistently deliver qualified pipeline.

You combine strategic thinking with a hands-on approach to demand generation, marketing attribution, and performance analytics. You are comfortable challenging assumptions, experimenting with new channels, and making investment decisions based on measurable results. You bring a strong leadership mindset, enjoy developing high-performing teams, and collaborate effectively across Marketing, Sales, and Growth to drive sustainable business expansion.

You Bring to Applaudo the Following Competencies:

• Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field is desired, or equivalent professional experience.
• Proven experience developing and executing multi-channel demand generation and lead generation strategies.
• Strong understanding of lead generation across paid digital, outbound, inbound, partner-sourced, and referral channels.
• Hands-on experience using Apollo and HubSpot for lead generation, CRM management, pipeline tracking, and performance analysis.
• Proven experience managing lead qualification processes, including MQL-to-SQL conversion and qualification frameworks such as BANT.
• Experience managing and developing Demand Generation, Inside Sales, or Business Development teams.
• Strong knowledge of marketing attribution models, conversion tracking, and pipeline analytics.
• Experience measuring channel performance, ROI, Cost per SQL, and lead generation effectiveness.
• Proven ability to optimize channel mix, campaign performance, and budget allocation based on data-driven insights.
• Experience developing and executing experimentation strategies to improve conversion rates and pipeline generation.
• Strong analytical skills, including the ability to interpret funnel metrics, identify performance gaps, and recommend improvements.
• Experience managing partner-sourced lead generation programs and referral initiatives.
• Strong cross-functional collaboration skills, particularly with Sales, Marketing, Revenue Operations, and Growth teams.
• Ability to establish reporting cadences, communicate performance insights, and translate data into actionable recommendations.
• Strong leadership, mentoring, communication, and decision-making skills.
• Ability to take ownership of results, adapt strategies based on performance, and continuously identify opportunities for improvement.

You Will Be Accountable for the Following Responsibilities:

• Develop and execute comprehensive demand generation strategies across paid digital, outbound, inbound, partner, and referral channels.
• Drive qualified pipeline generation while optimizing conversion rates, lead quality, and Cost per SQL.
• Lead and develop the Demand Generation team, including Inside Sales Representatives (ISRs) and Growth Associates.
• Oversee MQL-to-SQL qualification processes, ensuring consistent qualification standards and high-quality handoffs to Account Executives.
• Establish and monitor lead generation performance baselines across channels, industries, and initiatives.
• Design, implement, and maintain a comprehensive marketing attribution framework across the Growth function.
• Ensure accurate tracking of lead sources, channel investments, conversion performance, and pipeline contribution.
• Develop reporting frameworks and dashboards to measure channel ROI, funnel health, and overall demand generation effectiveness.
• Monitor key performance indicators, including lead volume, MQL-to-SQL conversion, sales-accepted lead ratios, and time to first sales engagement.
• Build and execute quarterly experimentation roadmaps to identify opportunities for improving channel effectiveness and conversion performance.
• Analyze campaign and channel performance to optimize investments and adjust strategies based on measurable results.
• Develop and manage partner-sourced lead generation initiatives and referral activation programs.
• Collaborate closely with Marketing, Brand, Sales, Revenue Operations, and Alliances teams to align lead generation activities with business objectives.
• Support the development of reliable CRM data, pipeline reporting, and attribution processes in collaboration with Sales Operations.
• Establish regular reporting cadences to communicate performance, insights, risks, and optimization opportunities to Growth leadership.
• Mentor team members through coaching, performance management, knowledge sharing, and continuous professional development.
• Research and implement new tools, automation opportunities, and best practices to improve lead generation efficiency and pipeline performance.
• Provide recommendations on website conversion opportunities and digital experience improvements that support demand generation objectives.

Qualifications

• Proven experience leading multi-channel Demand Generation and Lead Generation strategies.
• Strong hands-on experience with Apollo and HubSpot.
• Experience managing MQL-to-SQL conversion, lead qualification, and sales handoff processes.
• Strong expertise in marketing attribution, channel ROI, and pipeline analytics.
• Experience optimizing demand generation performance through experimentation and data-driven decisions.
• Proven leadership experience managing and developing Inside Sales, Demand Generation, or Growth teams.

Additional Information

About Us

We Are Engineered Different.

At Applaudo, talented people design, build, and scale meaningful, AI-powered solutions that create real business impact. As an AI-native organization, we collaborate across design, development, cloud, data, and artificial intelligence to turn ideas into scalable products that transform how companies operate, make decisions, and grow.

We are building a high-performance culture grounded in five values: Empowering Excellence, Collaborative Teamwork, Unsolicited Respect, Consistent Transparency, and Efficient Communication. These define how we work, how we support one another, and how we hold ourselves accountable.

Applaudo is a place for people who want to learn fast, take ownership, and work alongside strong teams they are proud to belong to. Joining us means being part of an organization that is evolving intentionally, investing in modern ways of working, and leading AI-native transformation at scale.